27/02/2026
This week, Team Target attended Bristol Business School, for an insightful event on marketing and psychology, hosted by and the Applied Marketing Research Group.
We loved hearing from and Tom Bowden-Green about their new book, plus the perspective of Steve Manser, Head of Marketing at
Here’s our highlights from the evening:
The psychology of choice: We explored how personality, social proof, and social context influence our decisions, perfectly illustrated through the lens of buying running shoes.
Consumer concepts: We learned how language and hundreds of other psychological traits have a significant bearing on the choices we make.
Steve Manser’s insight: It was a joy to see Steve bring the power of emotional context and labelling to life through ‘magic marketing’ in action.
Have you read Luan and Tom’s new book yet? We’d love to hear your thoughts!
