Angelfish Fieldwork

28/05/2026

20% of new Angelfish Opinions members complete their first study within their first two months 👏

It’s something we’re really proud of, because it reflects the kind of community we’ve built: engaged, reliable people who genuinely want to take part and share their thoughts.

For our clients, that means stronger participation, smoother recruitment, and better-quality conversations.

That’s why we focus on community quality, not just numbers.

Find out more here 👉 https://hubs.li/Q04fZqv00

26/05/2026

Sales data tells you what people bought, but it doesn’t tell you what they nearly bought, what they missed, or why a competitor won at the shelf.

That’s where accompanied shopping research can be so useful.

By joining people on a real shopping trip, researchers can see the hesitation, the distractions, the confusing fixtures, the packaging that catches attention, and the decisions that happen in the moment.

But it’s not right for every brief.

Our latest article looks at when accompanied shopping research works best, when another method might be more useful, and how it can help brands get closer to real customer behaviour.

Read it here:

Not sure when to use accompanied shopping research? Discover when it works best, when it doesn’t, and which methods to consider instead.

21/05/2026

What happens when you stop interpreting customer insight and start experiencing it?

We recently worked with a major retail and home goods brand to deliver an in-store customer closeness workshop. The brief was broad: get stakeholders closer to real customers, and use that to ground their planning for the year ahead.

The approach combined guided store walks with live in-person focus groups; customers and stakeholders in the same space, reacting to the same things in real time.

The result? Conversations that were grounded in real behaviour, not recall. Alignment that didn't require weeks of internal debate. And a client team that left the day feeling genuinely clear on what their customers value.

The quality of the room shaped the quality of the conversation and that starts with recruitment.

Read the full case study here: https://hubs.ly/Q04fY-F70

Discover how Angelfish Fieldwork delivered a customer closeness workshop that brought stakeholders and real customers together for an in store immersion day.

19/05/2026

The truth is, without good participants, there wouldn’t be good research.

At Angelfish, we know that keeping our community happy is a huge part of delivering great research. That’s why we go above and beyond throughout the recruitment process to make sure participants feel comfortable, engaged, and proud to be part of your research.

We’ve shared some lovely testimonials from our community below.

If you’d like to find out more about the Angelfish community and who’s on it, you can take a look here: https://hubs.li/Q04dkR1G0

12/05/2026

Here’s a quick look at some of the brands our Angelfish Opinions community (45,000+ people) feel closest to.

Different sectors, different audiences, but strikingly similar reasons.

Not big campaigns or bold messaging.

Just small, everyday interactions, and how brands show up in people’s lives.

Read the full article to see who came out on top: https://hubs.ly/Q04d_Zp30

21/04/2026

AI is now part of everyday market research. Most teams are using it in some form already.

But it can’t show you what’s actually happening in-store. Why a loyal customer switches. The impulse decisions. The quick move to a cheaper option.

That’s where accompanied shopping comes in. It gets you closer to real behaviour and the small moments AI misses.

We’ve broken it down in this article:

Accompanied shopping market research helps brands stay close to real behaviour in an AI age – grounding insight in lived, in-store experience.

16/04/2026

You might have just headed into a new financial year, and if you’re a charity, you’re probably thinking about how to make the most impact with your budget.

When budgets are tight, research can sometimes feel like a “nice to have”, but it’s often the thing that helps you spend smarter, not more.

This , we’re resharing a piece on how charities can approach market research in a cost-effective way, without losing the depth of insight.

Worth a read if you’re planning projects for the year ahead.

Discover 9 expert tips for cost-effective market research for charities. Learn how to recruit smarter and maximise your budget with Angelfish.

14/04/2026

There’s something different that happens when you bring customers and stakeholders into the same space.

Not just to observe, but to experience things together.

We worked with a long-standing retail client who wanted to step back and sense-check how they were planning for the year ahead. The brief wasn’t rigid, it was more a feeling that they needed to get closer to how customers were really experiencing the store.

So we designed a customer closeness workshop built around a shared, in-store experience.

Customers walked the store as they normally would, talking through what caught their eye, what felt easy, what felt frustrating, and the small decisions they were making along the way. Those same moments then carried straight into the sessions afterwards, while everything was still fresh.

Because everyone had just been in the same environment, the conversations felt more open and more grounded. People weren’t talking in hypotheticals, they were reacting to things they had just seen and felt.

You could feel the difference in the room.

The client described the approach as a game changer compared to previous remote-only research. It gave the team real confidence in their direction and reminded them of the value of stepping directly into customers’ world.

Here's the full case study if you’d like to see how the day came together.

Discover how Angelfish Fieldwork delivered a customer closeness workshop that brought stakeholders and real customers together for an in store immersion day.

26/03/2026

You’ve been loving our recent Gen Alpha content, particularly our case study highlighting the online community project we collaborated on with Incling.

So, we thought we’d go one step further.

We’ve just published our Generation Alpha Audience Recruitment Playbook, bringing together even more from the project. Inside you’ll find insights from the online research community, along with practical guidance for brands and researchers looking to run thoughtful, engaging market research with Gen Alpha audiences.

The guide explores how Gen Alpha think about brands and AI, what drives engagement in research with younger participants, and what you should consider when recruiting and researching with this generation.

And with a 92% completion rate across the community activities, it’s safe to say Gen Alpha were more than happy to share their thoughts with us.

If Gen Alpha audiences are on your radar, we hope you find it useful.

Download the playbook here:
https://hubs.li/Q045_hXj0

24/03/2026

Wow. What lovely feedback from the team at Just Group plc.

One of our goals at Angelfish is to feel like a genuine extension of our clients’ teams, making projects run smoothly and taking as much of the pressure off as possible. So, we’re really pleased to hear this reflected in their experience.

A big thank you to our client for the kind words. We love working with you.

If you’d like to learn more about what it’s like to work with Angelfish, you can find out more here:
https://hubs.ly/Q045-V1b0