Angelfish Fieldwork

25/06/2026

It's full-on World Cup fever here at Angelfish Fieldwork.

(And yes, there may or may not be a very competitive sweepstake happening behind the scenes...)

But it got us thinking about something we see time and time again in research.

Major cultural moments like the World Cup create something that's increasingly rare: shared experiences.

Millions of people are watching the same thing, talking about the same thing and feeling part of the same conversation.

As Lisa recently put it:

"I think it’s about creating community [...] the buzz, the happiness, the celebrating together, talking to your neighbour on the train, in the queue at the supermarket. This is a human instinct – we need unity, we thrive in community, and we tend to enjoy a common goal."

That's exactly why moments like these can be such powerful opportunities for brands and researchers. People are engaged, emotional and actively sharing opinions.

We explored this idea in more detail in our latest blog:

https://hubs.li/Q04kSdgM0

Have you spotted any interesting World Cup conversations or behaviours emerging already?

Big cultural moments don’t just grab attention – they create conditions for human qual research. Here’s why cultural trends are researchers’ secret weapon.

17/06/2026

"When you get insight wrong, it's not just inefficient spend. It's missed impact."

That line from our latest article sums up why research in the third sector deserves a different approach.

The people charities most need to understand are often the hardest to reach.

Which means good research isn't just about methodology. It's about accessibility. Trust. Representation. And making sure the right voices are in the room.

Our latest guide explores some of the challenges (and opportunities) that come with conducting research in the third sector.

A practical guide to market research in the third sector. Learn how to reach the right audiences, run qualitative studies, and uncover meaningful insights.

11/06/2026

The Angelfish Fieldwork team had a smashing time at Cheltenham Science Festival last week.

We were delighted to support the festival team by speaking to visitors across the site and gathering feedback on the free events taking place throughout the week.

Despite the on-and-off weather, it was a fantastic atmosphere as always, with lots of activities for families and children to get involved in, and plenty of people happy to stop and share their thoughts with us.

As researchers, we always enjoy capturing feedback while experiences are still fresh in people's minds, and events like this are a great reminder of the value of speaking to people in the moment.

It's also especially meaningful because Cheltenham Science Festival is such an important local event and supports a fantastic charity.

A big thank you to everyone who took the time to chat with us, and to the festival team for having us involved.

28/05/2026

20% of new Angelfish Opinions members complete their first study within their first two months 👏

It’s something we’re really proud of, because it reflects the kind of community we’ve built: engaged, reliable people who genuinely want to take part and share their thoughts.

For our clients, that means stronger participation, smoother recruitment, and better-quality conversations.

That’s why we focus on community quality, not just numbers.

Find out more here 👉 https://hubs.li/Q04fZqv00

26/05/2026

Sales data tells you what people bought, but it doesn’t tell you what they nearly bought, what they missed, or why a competitor won at the shelf.

That’s where accompanied shopping research can be so useful.

By joining people on a real shopping trip, researchers can see the hesitation, the distractions, the confusing fixtures, the packaging that catches attention, and the decisions that happen in the moment.

But it’s not right for every brief.

Our latest article looks at when accompanied shopping research works best, when another method might be more useful, and how it can help brands get closer to real customer behaviour.

Read it here:

Not sure when to use accompanied shopping research? Discover when it works best, when it doesn’t, and which methods to consider instead.

21/05/2026

What happens when you stop interpreting customer insight and start experiencing it?

We recently worked with a major retail and home goods brand to deliver an in-store customer closeness workshop. The brief was broad: get stakeholders closer to real customers, and use that to ground their planning for the year ahead.

The approach combined guided store walks with live in-person focus groups; customers and stakeholders in the same space, reacting to the same things in real time.

The result? Conversations that were grounded in real behaviour, not recall. Alignment that didn't require weeks of internal debate. And a client team that left the day feeling genuinely clear on what their customers value.

The quality of the room shaped the quality of the conversation and that starts with recruitment.

Read the full case study here: https://hubs.ly/Q04fY-F70

Discover how Angelfish Fieldwork delivered a customer closeness workshop that brought stakeholders and real customers together for an in store immersion day.

19/05/2026

The truth is, without good participants, there wouldn’t be good research.

At Angelfish, we know that keeping our community happy is a huge part of delivering great research. That’s why we go above and beyond throughout the recruitment process to make sure participants feel comfortable, engaged, and proud to be part of your research.

We’ve shared some lovely testimonials from our community below.

If you’d like to find out more about the Angelfish community and who’s on it, you can take a look here: https://hubs.li/Q04dkR1G0

12/05/2026

Here’s a quick look at some of the brands our Angelfish Opinions community (45,000+ people) feel closest to.

Different sectors, different audiences, but strikingly similar reasons.

Not big campaigns or bold messaging.

Just small, everyday interactions, and how brands show up in people’s lives.

Read the full article to see who came out on top: https://hubs.ly/Q04d_Zp30

21/04/2026

AI is now part of everyday market research. Most teams are using it in some form already.

But it can’t show you what’s actually happening in-store. Why a loyal customer switches. The impulse decisions. The quick move to a cheaper option.

That’s where accompanied shopping comes in. It gets you closer to real behaviour and the small moments AI misses.

We’ve broken it down in this article:

Accompanied shopping market research helps brands stay close to real behaviour in an AI age – grounding insight in lived, in-store experience.

16/04/2026

You might have just headed into a new financial year, and if you’re a charity, you’re probably thinking about how to make the most impact with your budget.

When budgets are tight, research can sometimes feel like a “nice to have”, but it’s often the thing that helps you spend smarter, not more.

This , we’re resharing a piece on how charities can approach market research in a cost-effective way, without losing the depth of insight.

Worth a read if you’re planning projects for the year ahead.

Discover 9 expert tips for cost-effective market research for charities. Learn how to recruit smarter and maximise your budget with Angelfish.