121prodata Ltd

15/06/2026

What do you think of this?

Sound about right?

Byron Sharp from the Ehrenberg-Bass Institute has long been on the frontlines of debunking marketing myths, starting with "How Brands Grow: What Marketers Don't Know" in 2010. Byron recently introduced me to the term SONK -- "the Scientific-cation Of Non-Knowledge." In an interview last year, Byron....

20/05/2026

Another business, another costly ICO fine that could have been avoided. 💡

Whether you're running outbound calls from a CRM, a dialler or a simple contact list - screening against the TPS and CTPS registers is the single most effective step you can take to stay compliant and protect your brand reputation.

It doesn't have to be complex or expensive. 121prodata makes it simple, with a free trial available the moment you create an account.

➡️ https://121prodata.co.uk

Energy Prices Direct Limited made over 700,000 illegal calls attempting to numbers registered on the Telephone Preference Service (TPS) and Corporate Telephone preference Service (CTPS).

Register your landline and mobile with the TPS for free to help prevent marketing calls and if you own your own business, register your company’s phone number to the CTPS.

09/10/2025

🚨 Another major enforcement win from the ICO!

Breathe Services has officially been shut down after failing to pay a £170,000 fine for making over 4 million nuisance calls.

This is a clear warning to all UK businesses:
❌ Ignoring TPS and CTPS compliance can cost you your reputation — and your entire operation.
✅ At 121prodata, we make it simple to stay compliant.

Whether you're manually checking numbers or integrating via API, our platform is fast, affordable, and effortless.
🔒 Protect your brand.
📈 Stay on the right side of the law.

🚀 Start your free trial today: https://121prodata.co.uk

01/09/2025

I've had a few conversations like this lately!

Have you?

I love this observation by Adam Grant: “Confirmation bias is twisting the facts to fit your beliefs. Critical thinking is bending your beliefs to fit the facts. “Seeking the truth is not about validating the story in your head. It's about rigorously vetting and accepting the story that matches t...

25/04/2025

🆕 Unsolicited marketing calls to people registered with the Telephone Preference Service (TPS) is a breach of electronic marketing laws.

18/09/2024

Crikey!

� A car salesman has been fined for retaining and selling thousands of customer records to competitors.

While working for Leaseline Vehicle Management Ltd., Alexander Doré, 44, sold over 3,600 pieces of personal information he’d taken from the company's internal customer database. He approached multiple competitor companies with this information, whilst claiming that the data belonged to him.

15/08/2024

It’s easy, quick and low-cost to avoid making calls to telephone numbers on the TPS and CTPS registers.

What happens after we fine a company for sending almost 1.8 million unsolicited direct marketing calls? After It’s Okay Ltd failed to pay the £200,000 fine we imposed, we instigated a wind-up petition. Liquidators have now been appointed.

Read about why we imposed the fine: https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2023/02/business-fined-200-000-for-making-over-17million-unlawful-calls/

26/03/2024

And another one! 🙄

ICO fines Pinnacle Life £80,000 for “predatory” spam call campaign.

The company made nearly 48,000 illegal calls between May 2021 and May 2022 to people registered on the Telephone Preference Service (TPS) to opt-out of marketing calls.

It's easy to ensure your organisation stays within the law.

Please get in touch with us if you'd like a free trial of our online TPS and CTPS Checker & API.

More about the Pinnacle Life fine here >>

Wigan-based company Pinnacle Life has been fined £80,000 by the Information Commissioner’s Office (ICO) for a year-long unlawful spam phone call campaign.

02/01/2024

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13/11/2023

Spencer Clarke has just published an article on LinkedIn.

It's about why TPS and CTPS screening is more than just about legal compliance.

Happy reading!