Bayshill Group - Marketing Agency

Bayshill Group - Marketing Agency We help businesses raise their profile and sell more
by using social media
​
Customers who know, like and trust a business are more likely to buy.

It is amazing to see so many local businesses who still haven't optimised their websites for mobile. It is a no brainer,...
09/09/2020

It is amazing to see so many local businesses who still haven't optimised their websites for mobile.

It is a no brainer, in my opinion.

The world is moving more and more to mobile and the above figures are just going to increase.

Think of how you browse online. The majority of my searches are either on my phone or on my tablet when I'm watching TV at night.

It doesn't have to cost you a lot of money either to optimise your website for mobile. A few hours and this job can be done by someone who knows what they're doing.

Hint hint... 😀

We were pretty amazed to read a recent study that shows over 56% of local retailers still need to claim their Google My ...
18/08/2020

We were pretty amazed to read a recent study that shows over 56% of local retailers still need to claim their Google My Business listing.

In addition, nearly two-thirds haven’t claimed a business listing on Yelp. And over 82% haven’t claimed a business listing on Bing which is used for 1 in 5 web searches.

A listing on Google My Business is one of the best, free digital marketing tactics for any local business. It’s critical to helping you get more customers when they search for you whether on their computer or on a mobile devices using either Google Search, Google Maps, or even the Google voice assistant.

It is fairly obvious that people who know you will be more likely to buy from you than people who have never heard of yo...
07/08/2020

It is fairly obvious that people who know you will be more likely to buy from you than people who have never heard of you.

The same is true for your social media audience.

Social media is so busy and your ideal customer is seeing so many messages on a daily basis.

They don't have time to waste figuring out why they should buy from you. It should be a no brainer decision.

Before you go for the sale, start with a position of value. Give them something value on a daily basis. This builds the trust factor and also ensures that you're seen as the authority figure. in your industry.

If you keep giving value then when you do ask for the sale your conversion rates will be higher because you've build the know, like and trust factor.

Email marketing is the best way to build relationships and turn window shoppers into buyers.According to the Harvard Bus...
06/08/2020

Email marketing is the best way to build relationships and turn window shoppers into buyers.

According to the Harvard Business Review, professionals check their email an average of 15 times per day, or every 37 minutes. Since anyone who joins your email list must have had some interest in your business when they signed up, we know this is a warm lead. Periodically popping up as a name in their inbox guarantees that they will remember that you exist, even when they don’t open the email.

When it comes to growing your email list, you need to be strategic. Gone are the days of asking people outright to sign up for your newsletter. Instead, offer individuals something of value in exchange for their email, such as a useful checklist or workbook, or a discount on their next purchase. Once you get them on board, engage them with relevant, valuable content. It can be tempting to send out updates about your business, but keep those emails to a minimum. Instead, put yourself in the customer’s shoes: Why will they want to open your email, and what about it will make them want to open the next one? Your goal is to get subscribers who do want to hear from you, and then delight them with content that gets them excited.

HANDS UP IF YOU WANT MORE CUSTOMERS...As you know we don't put offers up on social media that often because we don't wan...
28/05/2020

HANDS UP IF YOU WANT MORE CUSTOMERS...

As you know we don't put offers up on social media that often because we don't want to be spammers and our philosophy is to give more than we take but our latest offer was too good not to share.

We'll be up front the cost will be £150.

You might be asking what you will get for your hard earned £150. Keep scrolling...

✔️ This will give you a month of working with us, lucky you 😀
✔️Website audit where we will let you know how your website can be improved.
✔️Sales funnel design and implementation - This will basically bring in more paying customers.
✔️Offer / package review
✔️Social media audit

You'll also get to a 30 zoom call with us and unlimited text support.

Who is this for?
We mainly work with event and wedding professionals. It's an industry that we've worked in for over 15 years so we feel we know it it pretty well 😉

Usually we'd charge £750 per month for this so it's an offer not to miss. We're only taking on 5 people and the offer will expire tomorrow (Fri 29th May).

If you're interested then all you have to do is DM us and say interested and then we can start the ball rolling and get you some more customers.

You may or may not heard of a Facebook pixel. It's essentially a piece of code that you place on your website. It collec...
21/05/2020

You may or may not heard of a Facebook pixel. It's essentially a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

Have you ever searched on Google for a product, say a pair of jeans, and then you log on to Facebook and you see adverts for jeans? This is a magical work of the Facebook pixel.

We've put together a guide of how having a Facebook pixel on your website could help you and your events business.

Click the link in our bio

BUSINESS LESSONS FROM JORDAN PART 3Look For Solutions!“If you’re trying to achieve, there will be roadblocks. I’ve had t...
19/05/2020

BUSINESS LESSONS FROM JORDAN PART 3

Look For Solutions!

“If you’re trying to achieve, there will be roadblocks. I’ve had them; everybody has had them. But obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.”..

When you hit a roadblock, don’t waste your energy and time panicking or complaining. Take a moment to gather yourself and look for solutions. Guaranteed they exist. You just need to want it bad enough..

Michael Jordan has also said “I can accept failure, everyone fails at something. But I can’t accept not trying”. When we come across a challenge or even an opportunity and it has some potential, don’t shy away from the work required to deal with this. Be grateful and make a decision to give it a go. It will be this winning mindset that carries you towards success.

BUSINESS LESSONS FROM JORDAN PART 22. Don’t Take Shortcuts!“Be true to the game, because the game will be true to you. I...
14/05/2020

BUSINESS LESSONS FROM JORDAN PART 2

2. Don’t Take Shortcuts!

“Be true to the game, because the game will be true to you. If you try to shortcut the game, then the game will shortcut you. If you put forth the effort, good things will be bestowed upon you. That’s truly about the game, and in some ways that’s about life too.”

Hard work always gets rewarded. Sometimes its more convenient to take the easy road, especially when no one is looking over your shoulder.

Business can get tricky at times and its tempting to cut corners to meet deadlines, or gloss over minor errors hoping they won’t get noticed or picked up. This is what differentiates you from the rest of the market. 99% of people will not go the extra distance. Why? Because it requires extra effort, sometimes for not much in return. It may seem like overkill and a waste of time and energy.

However, the hard work doesn’t go unnoticed and creating good habits requires you to put in the hard effort consistently. Don’t be afraid of hard work. It’s part of the journey.

BUSINESS LESSONS FROM MJ #1So who's been watching The Last Dance on Netflix? I'm really enjoying it. I must confess I ...
12/05/2020

BUSINESS LESSONS FROM MJ #1

So who's been watching The Last Dance on Netflix? I'm really enjoying it. I must confess I was a huge basketball fan in the 90's when I was growing up and Michael Jordan was the biggest star around. He wasn't always the star though. It took him a lot of hard work to become the basketball player of all time. I'm going to post a few things we can learn from Jordan over the next few days and how we can apply them to business.

1. Remember The Fundamentals!

“When I was young, I had to learn the fundamentals of basketball. You can have all the physical ability in the world, but you still have to know the fundamentals.”

Rome wasn’t built in a day and neither is your business. No matter what your business, when you’re in sales, marketing, HR, accounting or whether you’re a singer, writer, athlete, speaker, trainer, it doesn’t matter. Everything you do starts with practising key fundamentals and you’re level of mastery is then built on top of these fundamentals.

Picture building a house. If the foundation is not solid, then you simply can’t put up the walls and windows securely, because it just won’t be steady. Even after the house is constructed, it pays to check whether the foundation is still solid or if there needs to be some work done to ensure the place is secure.

Similarly in business, you can’t be complacent. Always practice the fundamentals and never forget the basic principles on which your business is built on. In the game of basketball, the best players in the world constantly train with coaches and mentors to improving their footwork, defence, and shooting mechanics. Business can get complicated, however never lose sight of the basics.

“Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrep...
12/05/2020

“Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.”- Anita Roddick

Do you have any book recommendations? Over the past two years I have really enjoyed reading. I'm now averaging a book e...
11/05/2020

Do you have any book recommendations?

Over the past two years I have really enjoyed reading. I'm now averaging a book every two weeks and I find that it really helps me mentally as it helps me relax but also get's me to challenge myself.

Here's some books that I would highly recommend:
The Chimp Paradox - Steven Peters
Extreme Ownership - Jocko Willink
The Idiot Brain - Dean Burnett - writing person
Lost Connections - Johann Hari
Atomic Habbits - James Clear
The Subtle Art of Not Giving a F*ck - Mark Manson

Post your favourite books below 👇👇

CUSTOMISE FOR YOUR TARGET AUDIENCEAn engaging social media presence isn’t just about how often you post, what you post i...
07/05/2020

CUSTOMISE FOR YOUR TARGET AUDIENCE

An engaging social media presence isn’t just about how often you post, what you post is just as important.

Without a strategy and a specific audience to target, your social media efforts will be spread too thin across a sea of content.

Focus in on your target audience, and build up a social media presence that seeks them out and speaks their language.

Find out where your target demographic is, and then utilise social media data to find out which platform they are most active on.

If you are a wedding photographer, your energy is best spent sharing information and tips that build value and trust with newly engaged couples.

There's no point sharing information that has no relevance to the people who are most likely to buy from you.

Make you you follow for more tips

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