Staunton Rook Marketing Services

Staunton Rook Marketing Services Staunton Rook is a Marketing Services Consultancy located in Chester. We have the skills, experience

Chester based full service marketing agency providing marketing services to small and large companies across the UK. We have a range of marketing packages tailored to your needs that are available in manageable monthly payments.

01/06/2026

A great ecommerce website is about far more than just looking good.

As product ranges grow, customer expectations increase and competition becomes tougher, businesses need websites that make it effortless for customers to find what they need, whether they're browsing on desktop or mobile.

That's exactly what we've been working on with the launch of the new Major Owens website.

With an extensive product catalogue, the project focused on creating a faster, more intuitive shopping experience, improving navigation, product discovery and scalability for future growth.

The result is a modern ecommerce platform designed not just to showcase products, but to help customers find them, buy them and keep coming back.

Your competitor is charging more than you for the same thing.Same service. Same quality. Same results.The difference? Th...
29/05/2026

Your competitor is charging more than you for the same thing.
Same service. Same quality. Same results.

The difference? Their brand makes people feel like they're buying something better. That feeling is not accidental. It's engineered through colour, typography, consistency, and the way every single touchpoint communicates value before a word is even read.

There's a psychological principle called the price-quality heuristic. When people can't easily judge the quality of something, they use price as a shortcut. But here's what most businesses miss: price signals can be manufactured through presentation alone. Research consistently shows that identical products are rated as higher quality simply when they're rebranded or repositioned, even when nothing about the product changes.

Your brand is either working with that psychology or against it.

One of the biggest problems hospitality businesses face online is paying 15-25% commission to OTAs every time a guest bo...
08/05/2026

One of the biggest problems hospitality businesses face online is paying 15-25% commission to OTAs every time a guest books through Booking.com or Expedia, even when that guest found them through their own website first.

For The Lamplighter Dining Rooms in Windermere, we built a persistent book direct panel that sits across every single page of the site. Not just a button. A proper value proposition: lowest rate guaranteed, no up-front payment, free cancellation, inclusive breakfast, and exclusive rates you simply cannot get anywhere else.

The result? Every visitor, regardless of which page they land on or where they wander, is constantly reminded why booking direct makes sense.

The difference between a website that looks good and one that actually converts often comes down to one thing: are you clearly telling visitors what to do next, and giving them a genuine reason to do it?

24/04/2026

Most people walk straight past your stand. Here's why - and how to fix it.
The brain doesn't read first. It sees. Colour, scale, movement - all processed before a single word registers. Get those three things wrong and no amount of clever copy will save you.

At the UKIFDA Show this year we built the stand around that logic. A bold backwall that reads from across the hall. A full-size truck as an anchor. An open layout that invites people in rather than blocks them at the front.

The before and after tells the story.

What makes people stop? Intention. Every element of this stand was placed deliberately - and it shows.

You could be getting 5x more leads from your current ad spend.No bigger budget. No new campaign. Just a better landing p...
14/04/2026

You could be getting 5x more leads from your current ad spend.

No bigger budget. No new campaign. Just a better landing page.

The average landing page converts at 2.3%. The top 10% convert at 11.4%. The difference isn't the ad, it's what happens after the click.

So what does a high-converting landing page actually look like?
- The headline matches the ad that brought them there
- Above the fold section answers three things instantly, what you do, why it matters, what to do next
- There's a clear CTA at the top, middle and bottom of the page
- Social proof is visible without scrolling
- Interactive tools, price configurators, savings calculators, quote builders all keep people engaged and do the selling for you
- Scroll depth, heatmaps and session recordings tell you exactly where people are dropping off

You don't need a bigger budget. You need a better landing page.

AI Generated Imagery in Marketing, Can You Spot the One Real Image?The pace of change in artificial intelligence is acce...
28/03/2026

AI Generated Imagery in Marketing, Can You Spot the One Real Image?

The pace of change in artificial intelligence is accelerating fast, and one of the most exciting developments for businesses is the rise of advanced AI image generation.

What used to take weeks of planning, shooting and editing can now be done in seconds.

We can now generate hundreds of high quality, on brand images in seconds, test them across audiences, and optimise based on real performance data, not guesswork.

Here is the real question though, when looking at modern AI generated visuals, can you actually tell the difference anymore?

So here is a challenge as you read this, imagine a gallery of images for a brand campaign, all polished, all realistic, all on brand.

Can you spot the one image out of this sample of imagery we have used this week that isn't AI generated?

In manufacturing, packaging is no longer just about protection, it is one of your most powerful marketing tools.Before a...
21/03/2026

In manufacturing, packaging is no longer just about protection, it is one of your most powerful marketing tools.

Before anyone experiences your product, they experience how it looks, how it reads, and how easy it is to understand.

That is where design makes the difference.

For Polar Coatings, we designed a packaging system that does more than just look good. It works hard commercially.

Clear product hierarchy
Strong, consistent branding
Colour coded ranges for instant recognition
Simple iconography to communicate key benefits

The result is a range that stands out on the shelf, performs in ecommerce, and builds trust at a glance.

In competitive sectors like coatings, clarity wins. Always.

If your packaging is not helping you sell, it is holding you back.

Ever noticed how some businesses seem to appear everywhere online?You see them on Instagram, then again on Google, then ...
13/03/2026

Ever noticed how some businesses seem to appear everywhere online?

You see them on Instagram, then again on Google, then again while reading an article or watching a video. After a few days the brand feels familiar, even if you had never heard of them before.

That is not luck, it is strategy.

Most people do not buy the first time they see a business. They notice it, leave to compare options, and come back later when they are ready. The brands that stay visible during that journey are the ones that win the customer.

This is why the businesses that grow fastest online are not relying on a single advert or platform. They combine search, social media, remarketing and content so their brand appears consistently in front of the right audience.

Visibility builds familiarity. Familiarity builds trust. And trust drives enquiries.

If your business is only showing up in one place online, you are likely missing the majority of potential customers who simply never see you again.

Consistent marketing is what turns a business into a brand people recognise.

Some things digital just can't do. 🤝 A handshake. A live demo. A conversation that turns into a partnership. This week w...
25/02/2026

Some things digital just can't do. 🤝

A handshake. A live demo. A conversation that turns into a partnership.

This week we're at the Lakes Hospitality Association trade show and it's a reminder of why face-to-face still sits at the heart of great marketing.

But here's what most brands miss: the stand is the destination. The strategy is what fills it.

Behind the scenes, we managed all the paid media that drove registrations for this event, targeting, creative, optimisation, the lot.

Because showing up is only half the job.

Shopify, WooCommerce or WordPress, which ecommerce platform is actually right for your business?It is one of the most co...
09/02/2026

Shopify, WooCommerce or WordPress, which ecommerce platform is actually right for your business?

It is one of the most common questions we hear, and the answer is rarely one size fits all.

Shopify is quick to launch and easy to manage.
WooCommerce gives you flexibility, ownership and strong SEO.
WordPress without ecommerce is often the smartest choice for service based brands.

A great example is Studio Lee. Their interior design site runs on WordPress, focused on showcasing projects and building authority. Their lifestyle store uses WooCommerce, giving them full control over ecommerce without sacrificing brand or performance.

The right platform depends on your goals, not the trend.

Address

Staunton House, 5 Chantry Court, Sovereign Way
Chester
CH14QN

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5pm

Telephone

+441244323250

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