Good Communications Ltd

13/02/2025

02/08/2023

What’s the secret to deeper client / agency relationships?

Planning and collaboration from the very beginning can really help nurture trust and align goals.

Have a read of my latest blog Planning in Partnership for more - https://bit.ly/3OlYSVK

Good Comms is a Marketing Agency in Chester. We work with marketing teams to help them promote their brands or sell their products and services.

09/06/2023

Will the last marketer switch off the lights please?

I've been thinking about the effect AI might have on Marketing and Marketing Teams.

Here's my take on it - https://bit.ly/3ClArlG

28/03/2023

You have to kiss a lot of frogs…

…before you find your prince.

So, the saying goes, but when it comes to tendering for contracts is it really just a numbers game?

Tendering takes up a lot of agency time and the win ratio isn’t all that great (for us at least) so are tenders worth all the bother?

You can read my thoughts in my latest blog ‘How Many Frogs?’ and let me know your experiences below, I would be intrigued to know how other agencies feel about tendering.

Here’s the link to the blog.

http://bit.ly/3KbOwqC

03/03/2023

The Rise of the Robots

With AI hot on the heels of today’s designers, is our creativity under threat?

Have you seen some of the latest AI art generator tools? While some fall short of the mark, others are jaw-droppingly impressive. And have you seen the human faces they can generate? You’d never in a million years suspect that they weren’t photographs of actual people.

It’s an undeniable truth that AI is going to secure its place in the creative world. But what does that mean for designers? Should we be worried, or should we embrace it?

Let’s start talking about it now and prepare for the inevitable. I’ve put my thoughts into my latest blog, The Rise Of The Robots’ and invite you to take a read and share with me your concerns and insight.

https://bit.ly/3P3FUmu

24/02/2023

Who is driving the bus?

Have you ever had a stand-out marketing concept or design that has been pulled apart by people with little – or usually no – marketing expertise? In your gut, you know it’s going completely knock the customers’ socks off, but after the decision-making process that involved everyone and their dog, it all ended up a bit vanilla.

It’s so demoralising, isn’t it? But what if there was another way? What if the marketing leads had the final say?

My latest blog, ‘Who’s Driving The Bus?’ could divide the room. But hey, the issue of who should be, and who shouldn’t be, making the big marketing decisions is an issue we need to get out in the open. Who’s with me?

Here’s the link to my blog - https://bit.ly/3ZxrY9i

15/02/2023

Walk a mile in my shoes!

My latest blog is out! This time I’m bringing to the surface the uncomfortable truth that too many people damage brilliant creativity by refusing to cast aside their own personal judgments, thoughts, priorities, and preferences.

If you’re a designer or marketer and this has happened to you, I feel for you. I really do.

If you’re a reviewer and you think you may be guilty of this, it’s time to rethink your approach. You need to think of yourself as your customer and wear their shoes!

Grab a coffee and head to my musings, they may just turn those “I just don’t like it” heart-sinking moments into “you’ve nailed it – our customers will love that!” experiences.

Here's the link to my blog: https://bit.ly/3xpwF8w

03/02/2023

Are you feeling the love with your agency? Or is there something intangible missing?

Check out our latest blog on Chemistry for our take on agency and client relationships.

https://bit.ly/3wPeKYA