Progressive Website Development Ltd

08/05/2026

How to get more leads for your local business.

This is an re-post from back in December but worth going over again.

We had an enquiry from a potential client about our Local SEO services this week, and I thought it would be a great idea to share what a typical local business can expect when working with us.

A lot of small businesses come to us in the same situation as this particular (potential) client – good at what they do, plenty of happy customers, but not getting the visibility they should be getting online.

Here’s the short version of the conversation we had:

Most local businesses rely on two key assets to generate leads online:

1️⃣ A properly optimised Google Business Profile
This is what gets you into the local map pack, the three listings that appear at the top when someone searches for things like “patio cleaner Chesterfield” or “carpet cleaning near me”.

This is where the majority of clicks go.

2️⃣ A website that MATCHES your Google Business Profile
Not just a general website…
…but one that supports every service listed on your GBP with its own dedicated page, correct wording, correct structure, and clear internal links.

When these two match, Google understands exactly what you do and the areas you serve, and that’s when rankings start to move.

In this business owners case case, he already ranks organically for terms like “patio cleaning Chesterfield”, but he’s missing from the map results. That’s the bit we fix.

So what does a Local SEO project look like with us?

Here’s what we typically do over 12–14 weeks:

✔️ Fix and align Google Business Profile categories
✔️ Add 20–30 services/products to the GBP
✔️ Build matching service pages on the website
✔️ Link all those pages from the homepage (so Google sees the structure clearly)
✔️ Optimise all existing pages for on-page SEO
✔️ Add review platforms (like Trusted Trader) to the website
✔️ Provide a full review-collection framework
✔️ Create 52 Google Post ideas and set them to schedule automatically
✔️ Build location-specific pages (e.g. “carpet cleaning Walton”)
✔️ Provide a baseline ranking report so you can measure progress
✔️ and a whole lot more!

If you’re a local business and feel like you’re “doing everything right” but still not showing up where customers are searching… this is usually why.

And the good news?
It’s fixable, predictably and repeatably.

If you want to talk about improving your local visibility, drop me a message.

I’m always happy to help and explain things in plain English.

08/05/2026

Armed Forces Help to Buy Calculator

We recently built a lead magnet for a client that helps one of their target audiences work out how much they could borrow to buy a house under a specific government scheme.

The tool lives on its own domain, drives traffic to their main branded website, and is a great way of attracting highly qualified leads straight to their inbox.

Lead magnets are a powerful way to provide genuinely helpful information to your target audience, build trust, and generate more leads, without the hard sell.

What could you build for your business to attract more leads?

And if you know anyone in the Forces who might benefit from the free tool, check the first post for the link! 👇

30/04/2026

Contractor Mortgage Calculator - built and shipped this week at https://www.contractormortgagecalculator.co.uk/

Day-rate contractors get told they "can't get a mortgage" or get quoted off two years of accounts - both wrong if you're talking to a specialist lender. So I built a single-page tool that takes a contractor's day rate and gives them a realistic borrowing figure in under 30 seconds, then routes the qualified lead straight to a contractor-specialist broker.

Fast, focused, ranks for a 3,500/month keyword cluster, and converts cold search traffic into pre-qualified leads.

If you run a brokerage or service business and want a lead-generation tool like this for your niche, drop me a message. I build them as standalone assets you own outright.

12/01/2026

Thanks for the support Destination Chesterfield!

Our mission is to be the best Local SEO experts we can be and to support as many local businesses as possible grow their businesses online!

🏆 Meet our Chesterfield Champion of the Week, Simon Wilson of Progressive Website Development Ltd.

As someone who helps local businesses with their online presence and lead generation, Simon has been able to work with a wide variety of clients here in Chesterfield.

🗨️ "One day I might be helping an estate agent or financial adviser, and the next, collaborating with an electrician, joiner, or manufacturer. That diversity keeps things interesting and shows how many ambitious local businesses are investing in online growth."

His support for our town also involves being a season ticket holder at Chesterfield FC and appreciating our great walking routes on offer.

🗨️ "Linacre Reservoirs is one of my favourite spots for an evening walk with my two beagles – peaceful, scenic, and perfect for switching off."

Simon's full Champion of the Week column shares more ways he continues to support local and his greatest achievement over the past year: https://www.chesterfield.co.uk/destination-chesterfield/champions/champion-of-the-week/

10/12/2025

We had an enquiry from a potential client about our Local SEO services this week, and I thought it would be a great idea to share what a typical local business can expect when working with us.

A lot of small businesses come to us in the same situation as this particular (potential) client – good at what they do, plenty of happy customers, but not getting the visibility they should be getting online.

Here’s the short version of the conversation we had:

Most local businesses rely on two key assets to generate leads online:

1️⃣ A properly optimised Google Business Profile
This is what gets you into the local map pack, the three listings that appear at the top when someone searches for things like “patio cleaner Chesterfield” or “carpet cleaning near me”.

This is where the majority of clicks go.

2️⃣ A website that MATCHES your Google Business Profile
Not just a general website…
…but one that supports every service listed on your GBP with its own dedicated page, correct wording, correct structure, and clear internal links.

When these two match, Google understands exactly what you do and the areas you serve, and that’s when rankings start to move.

In this business owners case case, he already ranks organically for terms like “patio cleaning Chesterfield”, but he’s missing from the map results. That’s the bit we fix.

So what does a Local SEO project look like with us?

Here’s what we typically do over 12–14 weeks:

✔️ Fix and align Google Business Profile categories
✔️ Add 20–30 services/products to the GBP
✔️ Build matching service pages on the website
✔️ Link all those pages from the homepage (so Google sees the structure clearly)
✔️ Optimise all existing pages for on-page SEO
✔️ Add review platforms (like Trusted Trader) to the website
✔️ Provide a full review-collection framework
✔️ Create 52 Google Post ideas and set them to schedule automatically
✔️ Build location-specific pages (e.g. “carpet cleaning Walton”)
✔️ Provide a baseline ranking report so you can measure progress
✔️ and a whole lot more!

If you’re a local business and feel like you’re “doing everything right” but still not showing up where customers are searching… this is usually why.

And the good news?
It’s fixable, predictably and repeatably.

If you want to talk about improving your local visibility, drop me a message.

I’m always happy to help and explain things in plain English.

18/11/2025

Sometimes it’s not a rebuild, a rebrand, or a 50-page SEO plan.

It’s the simple stuff done properly.

Back on 9th September, this business wasn’t anywhere near the top 3 in Maps. No visibility, no leads, nothing.

Fast-forward to now, they’re holding the #1 spot across their target areas.

What changed?

• We aligned the H1 with the exact service + location (what Google actually needs).
• We sorted a legitimate, verifiable local address (the foundation of Local SEO).
• No gimmicks. No hacks. Just fundamentals done right.

If your business should be showing up locally but isn’t, it’s usually not a mystery, it’s misalignment.

Sort the basics and the results follow.

If you want help figuring out what’s holding your map rankings back, just shout.

01/05/2025

🚨 Are You Missing This Easy Google Ranking Opportunity?

If you’re a service-based business relying on local clients, financial advisers, mortgage brokers, estate agents, trades, here’s a simple SEO tip that can make a big difference.

When clients leave Google reviews, the words they use matter more than you might think.

Google bolds keywords in reviews that match what the user searched for, like “financial” in the case of the attached image. It’s a strong signal of relevance, and it can influence which businesses appear higher in the local map pack.

Take this real example from Chesterfield 👇

All three businesses have great ratings, but look closely at the second one: the word “financial” is bolded in their review because it matches the user’s search (“financial adviser chesterfield”). That’s likely helping them edge above the competition in the rankings.

Quick wins:

✅ Ask clients to mention what you helped with (e.g. “financial advice in Chesterfield”)

✅ Reply to every review using the same keywords and location, naturally.

✅ Put a simple review process in place, follow up via text or email with a direct review link.

Want help? We’ve put together The Ultimate UK Local SEO Checklist 2025, a free resource with practical steps your team can implement right away. Drop us a message and we’ll send you the Notion link.

⬇️ See the image below to spot the difference.

28/04/2025

Stop wasting time (and money) writing blog posts for your local business!

One of the biggest mistakes I see business owners make is focusing on blog content when trying to rank higher in local search. While blog posts can help with national search visibility, they’re not the best way to move up in Google’s local map results.

Just this month, two business owners reached out asking for help with a blog content strategy, 4-6 posts a month, thinking that would push them into the top 3 local rankings. When I reviewed their websites, none of their key pages were focused on their local area or audience.

If you want to attract local traffic, your content needs to be hyper-local. And rather than pumping out blog posts, you’re better off focusing on your homepage, service pages, and making sure they align with your Google Business Profile.

Local SEO isn’t about more content, it’s about the right content, aligned with local intent. Once that’s solid, then a local content strategy might make sense.

We’ve put together a detailed Local SEO guide and checklist (over 300 points) and I’m giving it away for free. Just send me a message and I’ll get it over to you.

24/04/2025

Local SEO and the map pack is STILL one of the best ways for small, local service-based businesses to get found online. If you’re the kind of business that relies on being seen in your area - plumbing, roofing, pest control, cleaning, trades, anything like that - this stuff matters.

I put together a detailed checklist covering all the things you can do to improve your local visibility. It’s packed with practical steps and insights, and we’re always updating it with new tips and ideas as things change.

If you’d like a copy of my Ultimate UK Local SEO Checklist 2024/25, I’ll drop the link to my Notion doc in the comments.

I work with a lot of small, local businesses - real people, running real businesses, making a living and doing good work. Hopefully, this checklist helps someone out there pick up a few more leads.

Send a message to learn more

01/04/2025

Here’s something I hear a lot.

"I know I need to sort out my website, get on top of Google, maybe even show up on social media… but I just don’t have the time."

And I get it.

You’re not sitting around. You’re doing the work. Delivering the service. Managing the jobs. Answering calls. Sorting invoices. Walking the dog.

By the time you’ve finished, the last thing you want to do is figure out how to build a digital presence.

So it goes to the bottom of the list.

But the thing is, your best competitors? They’re just as busy.

They’re not better than you. They’re just visible.
They show up more often, in more places, in front of more people.
And they were prepared to invest in themselves and their business.
They backed their own horse.

And that visibility? It compounds. It builds trust. It brings in opportunities you don’t even know you’re missing.

Now I know what you’re thinking:
"This all sounds expensive."

And no, this doesn’t mean throwing silly money at the problem.

It means being smart. Knowing what’s worth your time, and what isn’t.
And offloading the things you can’t do (or don’t want to do) to someone who can.

Because when your digital presence is done well, it doesn’t feel like a cost, it feels like momentum and an investment in you and your business.

If that sounds like something you’re ready to sort, I can help.