BORN Thinking

23/06/2022

Here at BORN Thinking, in the heart of Chichester, we're looking forward to the Goodwood Festival of Speed from 23 to 26 June.

The annual celebration of motorsport and car culture brings lots of noise and activity to the area and we sometimes even get a glimpse of the high-flying speedsters (Red Arrows? Oh yes!)

So roll on some good weather and let's enjoy FoS 2022.

https://www.goodwood.com/motorsport/festival-of-speed/

The latest news from the Festival of Speed. Cars, stars and motorsport royalty at the largest event of its kind

16/06/2022

June 13 – 19, 2022 is National Diabetes Week.

This year, Diabetes UK's annual awareness and campaigning week is celebrating everyone who suffers from the condition and anyone who is affected by it.

To show your backing, you could join in with the Big Diabetes Dog Walk or why not sign the "I stand with the 1 in 14" petition, which calls on UK decision-makers to do more to support people who live with and are affected by diabetes.

We'll be out with our dogs later!

https://www.diabetes.org.uk/diabetes-week

13/05/2022

Building a well-structured website sounds like a simple task, but as you start adding more information and content your site can quickly become disorganised and hard to navigate.

And it's not just potential customers who won't be able to find what they're looking for; a muddled website architecture can also leave the search engine bots unable to find the pertinent information which answers a search enquiry. So, ultimately, they won't rank your website in as high a position as it could be in the SERPs.

BORN Thinking builds well-structured, well-thought-out websites that deliver for bots and users alike. Find out more: https://bornthinking.com/seo/website-architecture/

25/04/2022

How to bake a successful website?

It may seem like a secret recipe sometimes, especially if you want to rank well for specific search terms, so understanding what the search engine algorithms value when serving up webpage content to their users is crucial if you want to create a No 1 dish.

Find out more on the BORN Thinking website: https://bornthinking.com/seo/search-engine-algorithms/

04/04/2022

Understanding keywords and keyword phrases, and how they can make or break an SEO campaign, is at the heart of what the SEO experts at BORN do day in and day out when working with clients who want to drive traffic to their websites.

It's not enough to know what potential clients search for the most, instead, it's the nuanced, long-tail keyword phrases which can garner the most powerful results.

Talk to BORN Thinking about the right keywords to target for your website goals.

Find out more here: https://bornthinking.com/seo/keywords/

17/03/2022

As a small retailer, or perhaps an online-only retailer, you may think there is little you can do to compete with industry giants when marketing your products and services online. But this is not the case.

Shoppers are now extremely adept at searching online, especially when they know exactly what product they want. They often use very specific, long-tail keyword phrases with geographical qualifiers and this is the ‘way-in’ for smaller businesses.

A BORN Thinking SEO and digital marketing campaign can help you maximise your visibility for the products and services your target audience is searching for; this means you can achieve a better ROI than a scattergun approach, which is largely ineffective and potentially costly.

Talk to BORN Thinking today to see how we could help your website work for you.

https://bornthinking.com/seo/seo-for-retailers/

08/03/2022

It's International Women's Day 2022

We're celebrating women who are forging change and those who are empowering other women worldwide.

"Imagine a world free of bias, stereotypes and discrimination."

18/02/2022

A law firm's website can be so much more than a digital brochure to show off what they do.

It can also be an incredibly effective way of generating new leads, interacting with potential clients and, through analytics, a way of finding out what visitors are doing when they visit your pages.

BORN thinking can help you make the most of your online presence. Find out more on our website:
https://bornthinking.com/seo/seo-for-law-firms/

14/02/2022

Show your website some love on Valentine's Day...Speak to BORN Thinking about how we could make the heart of your Brand beat a little faster.

https://bornthinking.com/

03/02/2022

At BORN Thinking we used to recommend that you visit the offices of the SEO agency you're thinking of hiring, but COVID has changed all that.

Many agencies now have smaller premises or no physical office at all.

So, how do you find out if the firm is genuine?

We have devised 10 questions you should ask before hiring an SEO firm, so you can save yourself from time wasters and opportunists who won't have you or your business at the forefront of their business.

Read the blog here: https://bornthinking.com/seo/10-questions-to-ask-your-seo-agency/

20/01/2022

How to lose website visitors in five easy steps: Step 1...

No, we haven't lost our minds, but we have identified some common website mistakes that could be driving your visitors away.

Read our latest blog for more: https://bornthinking.com/website-taboos-that-could-damage-your-visitor-numbers/

In web design and development, there a few things that could potentially see you lose your hard-fought for visitors. Here we look at five of the main taboo problems.

31/12/2021

Happy New Year !

From all the team at BORN Thinking, we wish you all good things for 2022.