Marketing Pace

Marketing Pace Helping businesses grow with marketing and social media strategy and implementation. Organic and paid marketing strategies to maximise your business.

Created both for start-ups and established businesses alike, Marketing Pace Social can act as your outsourced marketing team, or complement your internal teams.

Flexibility isn’t a perk. It’s the whole point.I built my business around my life, not the other way round.I’m the main ...
04/06/2026

Flexibility isn’t a perk. It’s the whole point.

I built my business around my life, not the other way round.

I’m the main caregiver for my two girls. That’s shaped everything:

• early starts
• weekend work
• school runs and sports clubs
• dog walks to clear my head when I’m spiralling

It’s not always calm. But it’s mine. And I’m proud of what it’s given us.

If you’re building a business around real life, you’re not unprofessional. You’re being realistic.

Some of my best clients don’t “find” me. They come back.Sometimes months later. Sometimes years later.A contract ends, e...
02/06/2026

Some of my best clients don’t “find” me. They come back.
Sometimes months later. Sometimes years later.

A contract ends, everyone stays friendly, life moves on.

Then out of nowhere you get the message:
“Are you free again?”

That’s the bit I love about this work.

Not the big launch.
Not the shiny numbers.
Not the vanity metrics.

The trust that sticks.

Do good work.
Be reliable.
Leave things in a good place.
Don’t make it weird.

Hand things over properly.
Make it easy for people to come back with a quick question.
Don’t make clients feel awkward for needing something small after the project ends.

Because how you finish a project matters.
That’s often the bit people remember.

Posting more is not always the answer.There is so much pressure to be constantly visible on LinkedIn.More posts.More fre...
28/05/2026

Posting more is not always the answer.

There is so much pressure to be constantly visible on LinkedIn.

More posts.
More frequency.
More content for the sake of it.

But what’s interesting right now is that while posting frequency has dropped, clicks have risen.

So people may be publishing less, but what they are publishing is driving more action.

More content does not automatically mean better content.

Sometimes the real shift is not posting more.

It is posting with more clarity.
More relevance.
More intent.

Less noise.
More substance.

A good one to keep in mind if your content plan has started to feel more draining than useful.

Clare Herriot Media

Apparently my USP is “gets s**t done”. 😆A client actually wrote that to me recently. “Your skill set, with your ability ...
26/05/2026

Apparently my USP is “gets s**t done”. 😆
A client actually wrote that to me recently.

“Your skill set, with your ability to get-s**t-done, is really powerful.”

I’m always thinking about how best to describe what I do.

Marketing strategist?
Social media coach?
Practical marketing support for founders?
Clear strategy and dependable delivery?

I actually kind of love this, though.
It’s certainly clear and memorable. And isn’t that what a good strapline should be?

Because if you’re a founder with too much on your plate and marketing that keeps slipping, the goal isn’t more ideas.

It’s fewer loose ends.

It’s a plan that becomes action.
Content that gets written.
Campaigns that actually launch.
Decisions that don’t get parked for weeks.

Here’s to more momentum, more progress, and more "getting s**t done".

Visit Chislehurst

“We tried marketing and it didn’t work” usually means one of two things.Either it was the wrong strategy… or it never go...
21/05/2026

“We tried marketing and it didn’t work” usually means one of two things.

Either it was the wrong strategy… or it never got the time it needed.

Loads of founders have been burned. By agencies. By freelancers. By a “strategy” that never turned into action.

And sometimes by their own expectations.

Because social doesn’t come with neat tracking:
• people lurk
• they screenshot
• they ask their mate
• they Google you
• then they pop up weeks later like, “I’ve been following you for ages.”

No likes. No comments. Real contracts.

Not going viral doesn’t mean it failed.

Viral is rare. And often useless if the wrong people see it.

What “working” actually looks like:
• the right person understands what you do quickly
• they remember you
• they reach out when they’re ready

If you’ve been burned before, you don’t need a bigger plan. You need a simpler one that actually gets implemented.

I did not come off financially secure in the divorce.I had no car. I fought hard to stay in a house I couldn’t afford.Th...
19/05/2026

I did not come off financially secure in the divorce.
I had no car. I fought hard to stay in a house I couldn’t afford.

There were many months when I was borrowing £1,500 just to cover the mortgage and bills.
Living in London is expensive.

I borrowed a lot of money to keep the girls in the home they knew.
At times, it was really tough. I was constantly worried about money.
Thank goodness for the bank of Mum and Dad.

The business has never just been about making money.
It’s been about keeping life as steady as possible for my girls.

It’s been about showing them that even when things are difficult, you can keep going.

That you can rebuild.
That you can ask for help.

That you can work hard, make changes, and create something you can be proud of.

And slowly, things have started to change.
Over the last six months, Marketing Pace has really grown.

I’ve won three new clients and paid off £10,000 of credit card debt.

For the first time in a long time, things are starting to feel more stable.

That has come through years of showing up, getting more visible, investing in myself, and building something that supports me and my family.

I’ve been working with a brilliant designer for a while now. In the last few months, I’ve brought in a VA, and I’ve just hired someone to support me with systems, automation and using AI in a way that gives me more time to focus on strategy for my clients, rather than the day-to-day admin.

I’m building something with support around me.
Something more sustainable.
Something I hope my girls can look at one day and feel proud of too.

Still a long way to go, obviously. There always is.
But I’m proud of where I am now.

And I’m so grateful to the people around me who have supported me, and to the brilliant clients who have trusted me and stuck with me along the way. Thank you!

Personal LinkedIn profiles get 63% higher engagement than company pages.People engage with people.Not polished logos.Not...
14/05/2026

Personal LinkedIn profiles get 63% higher engagement than company pages.

People engage with people.
Not polished logos.
Not bland company updates.

A recent Metricool report backs up what I’ve been banging on about for ages: your personal profile is not a nice-to-have. It’s where trust is built.

So if you’re a founder or consultant still expecting your business page to do all the work, it might be time to rethink that.

Your audience wants to hear from a real person.

Your ideas.
Your experience.
Your take on things.
Your voice.

For a lot of smaller or growing businesses, personal branding isn’t an extra.
It is the strategy.

Worth thinking about where you’re showing up most right now.

If you’re just getting started on LinkedIn, your name may be your biggest asset.Personal profiles outperform company pag...
12/05/2026

If you’re just getting started on LinkedIn, your name may be your biggest asset.

Personal profiles outperform company pages on impressions and interactions across most account sizes, especially when you’re getting started.

That doesn’t mean company pages do not matter.

They do.

But if you’re a founder building visibility from scratch, your own name and face are often the stronger place to start.

Because people connect with people first.

They want to know who is behind the business.
What you think.
What you know.
What you care about.

For growing businesses, that personal visibility often does more than a perfectly polished company feed ever could.

Worth remembering if you’ve been hiding behind your logo.

Clare Herriot Media

Some clients don’t “find” you.They remember you.Months later. Years later. Quietly.Over the last year, a surprising numb...
07/05/2026

Some clients don’t “find” you.
They remember you.

Months later. Years later. Quietly.

Over the last year, a surprising number of my new clients have come through people I already knew.

A building surveying firm I worked at in my 20s.
An environmental firm I worked with when the girls were babies.
An energy efficient homes company whose Managing Director I worked with at another business.
An education finance platform, recommended by that same person.
And more recently, another former colleague from my 20s, who could definitely tell a story or two, now in the sports sector.

Two of these I hadn’t worked with for 18 years.

Which, frankly, is rude of time, as I’m sure I only just turned 30! 😉

Why did they remember me?

Not because they were liking every post.
Not because they were commenting every week.
Not because they were sitting there cheering me on publicly.

Most of them weren’t engaging at all.
But they were seeing me.

That is the bit people forget about social media.

Not all engagement is visible.

People screenshot.
People mention you in conversations.
People quietly check what you’re doing.
People remember you when the timing is finally right.

So if your posts feel like tumbleweed, don’t assume no one is watching.

Keep showing up.

Your next client might be someone who has been quietly paying attention for years.

Visit Chislehurst

“I don’t use social media… I don’t even let my kids use it.”I hear this a lot from business owners.Some people genuinely...
05/05/2026

“I don’t use social media… I don’t even let my kids use it.”
I hear this a lot from business owners.

Some people genuinely don’t like social media, and they don’t want it in their family life either.

You don’t have to change your values to market your business.

But if you’re not showing up at all, there’s a good chance your competitors are.
And they may be the ones building trust, answering questions and picking up the enquiry before you’re getting a look in.

Treat it like this:
• You’re not wasting your life on social
• You’re publishing useful information
• You’re building trust for people who are already looking

You can show up professionally without making it personal, messy, or all-consuming.
You don’t need to love the platform. You just need a presence that reflects your standards.

Address

172 Elmstead Lane
Chislehurst
BR75EN

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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