Marketing Pace

Marketing Pace Helping businesses grow with marketing and social media strategy and implementation. Organic and paid marketing strategies to maximise your business.

Created both for start-ups and established businesses alike, Marketing Pace Social can act as your outsourced marketing team, or complement your internal teams.

Not every client leaving is a disaster.When you run your own business, it's very easy to take every ending personally.A ...
04/08/2026

Not every client leaving is a disaster.
When you run your own business, it's very easy to take every ending personally.

A client pauses, a contract finishes, budgets shift, someone moves things in-house. And even when the reason is completely reasonable, there can still be that tiny voice asking whether it was something you did.

But this year has reminded me of something important. I've lost a couple of clients, and I've gained bigger, better-fit ones, the kind where the work feels more aligned, who need proper strategic support rather than "a few posts," where I can really get stuck in and make a difference.

That doesn't happen by accident. It happens when you get clearer on what you offer, who you help, and the type of work you want more of. It also happens when you stop clinging to every opportunity just because it's there.

Sometimes an ending creates space for the next level of work. That's a lesson I'm taking seriously this year.

A quiet month in business can feel weirdly personal.No enquiries, slow replies, clients on holiday.That proposal you tho...
30/07/2026

A quiet month in business can feel weirdly personal.
No enquiries, slow replies, clients on holiday.
That proposal you thought was a definite suddenly goes silent.

Then your brain starts joining dots that don't belong together.

Maybe I'm too expensive.
Maybe I've lost momentum.
Maybe everyone else is busier than me.
Maybe I should get a real job.

Been there, several times. But I've also learnt that quieter months are often just part of the rhythm — summer slows, Christmas slows, decision-making slows. What matters is what you do before and during those quieter periods: stay visible, stay useful, keep talking to the right people, keep your message clear.

Because when budgets open up again, people remember who kept showing up. Every post helps people remember where to come when they finally need help.

I'm getting better at saying no. Not in a dramatic way, more in a quiet, grown-up, slightly uncomfortable way.When you r...
28/07/2026

I'm getting better at saying no. Not in a dramatic way, more in a quiet, grown-up, slightly uncomfortable way.

When you run your own business, especially when you're the one responsible for paying the bills, saying no can feel mental. A potential client wants help, there's money on the table, and you know you could probably make it work. But "could" isn't always the same as "should."

I've learnt that wrong-fit work costs more than the invoice is worth. It costs headspace and time, and it pulls you away from the clients you can really help. It makes the business feel reactive instead of focused.

The best client relationships aren't just about budget. They're about trust, clarity, respect, and a shared pace, and knowing I can genuinely make a difference.

Saying no still feels uncomfortable sometimes. But saying yes to the wrong thing is harder in the long run.

I learnt a lot in corporate marketing departments. Big teams, big budgets, long meetings, proper strategy, multiple stak...
23/07/2026

I learnt a lot in corporate marketing departments. Big teams, big budgets, long meetings, proper strategy, multiple stakeholders, campaigns where the detail really mattered.

I worked across property, construction and legal before Marketing Pace became what it is now, and I'm still grateful for that experience. It taught me how to think commercially, manage moving parts, write for different audiences, work with senior teams, and handle pressure without throwing the laptop out the window. Most of the time.

But I love where I am now. Working with founder-led and growth-phase businesses means I get much closer to the work. I understand the business properly, spot the gaps quickly, and make decisions faster. Importantly, we can actually get things moving, instead of every idea taking three months to get signed off by a leadership team where everyone has a different opinion.

There's still proper thinking. Still challenge. Still strategy. Just less waiting around for 12 people to agree on one strapline.

Senior experience, without the corporate politics.

Your personal profile is not there to replace your company page.And your company page is not there to carry your whole L...
21/07/2026

Your personal profile is not there to replace your company page.
And your company page is not there to carry your whole LinkedIn strategy on its own.

Personal profiles tend to drive more engagement.
They are where people reply, connect and start conversations.

But your company page still matters.

It adds trust.
It backs up your brand.
And it gives people somewhere to look when they want the more official version of who you are and what you do.

One starts the conversation.
One supports it.

The strongest LinkedIn strategy usually needs both.

I was working with my business coach, Tamsin recently and we were talking about feeling overwhelmed.Always busy.Always w...
17/07/2026

I was working with my business coach, Tamsin recently and we were talking about feeling overwhelmed.

Always busy.
Always working.
But not really making the most of the flexible life I had worked so hard to create.

She asked me to write down what I would ideally like to keep doing, and what I would like to hand over.

One thing on my list was:

Travel more.
Work from abroad.
Stop acting as though I have to be in my office all the time.

Then, one month later, I got a WhatsApp from my business bestie Clare.

“Fancy coming to Miami for a week? I have an apartment.”

Did I manifest it?
Who knows.

I was still in two minds.

I’m busy.
I had meetings booked.
I would be away from the girls for a week.
It would take some organising.
The flights were not cheap.

I have also worked really hard to pay off debt, save for my tax bill and get into a much more stable financial position this year.

But then I thought:

When do opportunities like this come along?
You can work from anywhere.
You literally just wrote that down as something you wanted.

The girls are happy and safe with their dad.

Why the hell not?

So, hello from Miami!

There is still work to do. There always is.

But I am doing it with sunshine, a different view and a reminder that freedom was one of the reasons I built this business in the first place.

Sometimes the life you say you want turns up faster than expected.

You just have to be brave enough to say yes.

Being good at what you do is not enough.You can be brilliant.Reliable.Experienced.Thoughtful.The person clients love wor...
14/07/2026

Being good at what you do is not enough.

You can be brilliant.
Reliable.
Experienced.
Thoughtful.

The person clients love working with.

But if no one sees you, remembers you or understands what you actually do, you are making business harder than it needs to be.

This is the bit so many founders struggle with.

They do not want to brag.
They do not want to post for the sake of it.
They do not want to sound like everyone else.

I understand.

But visibility does not have to be loud.

It can be useful.
It can be honest.
It can be steady.
It can sound like you.

You do not need to become someone else online.
You just need to stop hiding the parts of your work that would help people trust you.

If you are doing good work quietly, LinkedIn is one of the best places to start showing it.

For years, we’ve treated likes as the main sign a post has worked.But social media doesn’t work like that anymore.A rece...
09/07/2026

For years, we’ve treated likes as the main sign a post has worked.
But social media doesn’t work like that anymore.

A recent report on LinkedIn found that likes, comments and shares are all down. On the surface, that sounds like people are engaging less.

They’re not.

Clicks are up.
Engagement is up nearly 14%.

People are still paying attention.
They’re just doing it more quietly.

Clicking through a carousel.
Watching a video.
Following a link.
Reading without announcing themselves.

Some of my biggest clients have come through LinkedIn after watching quietly for months, sometimes years.

No big public fanfare.
No comment on every post.
Just the right person noticing, remembering, and getting in touch when the timing made sense.

Likes are nice.
But quiet signals build real pipelines.

A useful reminder if your posts have felt a bit tumbleweed lately.

You don’t need to become an influencer. But if you are a founder, director or senior person in a growing business, you p...
07/07/2026

You don’t need to become an influencer.
But if you are a founder, director or senior person in a growing business, you probably do need to be more visible.

Not every day.
Not with dramatic life lessons from buying a salad.
Not with fake vulnerability.

Just enough for people to understand:

what you know
what you care about
how you think
who you help
why they should trust you

That is what personal branding is really about.
It is not becoming someone else online.
It is making sure the right people can see the value that already exists.

And if you are leading a business, your voice carries weight.

People trust people before they trust companies.

Your company page has a role.
Your personal profile has a different one.

Use both properly.

Most businesses do not need more marketing ideas.They have ideas.They have half-written posts.Old strategy documents.A w...
03/07/2026

Most businesses do not need more marketing ideas.
They have ideas.

They have half-written posts.
Old strategy documents.
A website page they have been meaning to update.
A LinkedIn profile that needs attention.
A folder full of photos no one has used.
A team member who “might do social when things calm down”.

Tiny issue.
Things do not calm down.
This is often where I come in.

Not just to come up with more ideas, but to turn the scattered ones into a clear plan, a manageable rhythm and work that gets done.

Marketing does not fail because people are lazy.
It slips because everyone is busy delivering the actual business.

That is especially true for growing teams where marketing matters, but no one internally has the time, confidence or headspace to own it properly.

The goal is clarity.
Consistency.
Delivery.

If your marketing keeps slipping down the list, it might be time to bring in someone who can help you organise it, strengthen it and keep it moving.

Visit Chislehurst Clare Herriot Media

Address

172 Elmstead Lane
Chislehurst
BR75EN

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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