Thule Media

24/04/2026

Fun Fact Friday…

🌍 Both Greenland and Iceland are the only two countries known to have been named or rather, renamed for marketing purposes.

❄️ ❄️ Greenland is in fact much icier that Iceland and Iceland is in fact much greener than Greenland !

☘️ Many believe that Irish monks landed in Iceland long before the Vikings and name the island Iceland in order to deter other visitors and particularly the Vikings by creating the illusion of an inhospitable land through its name. Prior to that it is also thought by some historians that Iceland was in fact called Thule as possibly named by Pytheas the Greek in the fourth century.

⛵️ Some historians then believe that Greenland named itself Green in order to attract more inhabitants and also renamed one of their towns to be Thule in order to attract those actually looking for Iceland.

So, 🇮🇸 Iceland renamed itself in order to deter people and 🇬🇱 Greenland renamed itself to attract people, both marketing campaigns for different reasons.

🧭 Given the confusion over the name of Thule over the many centuries and its actual location documented only as being “Six days sail north of Britain” the Romans then referred to Ultima Thule as being “beyond civilization and beyond Roman reach”. And, over the many centuries Ultima Thule has taken on a new meaning of adventure and endurance based on “as far north as you can go” and a symbolic boundary between the known and the unknown.

👨‍💻 Here at Thule Media this matters as we renamed ourselves from Ultima Thule Technology ltd to Thule Media as we pivoted from being a software company building search engines to seek out the unknown to a digital marketing agency making use of such skills.

So… if you are thinking of a rebrand or a name change involving a domain name change then get in touch as there are considerable perils in switching and protecting traffic and existing business.

15/01/2025

📣 Thule Media are proud to announce that we are celebrating 25 years in business !

That said Carl isn’t allowing himself to get too exited as technically he was trading as Ultima Thule for almost two years before becoming a limited company on the very last working day of the last century i.e. at the end of 1999.

🖥️ And, wow! that seems like an age ago and since then we’ve traded as both Ultima Thule and Thule Media - Ultima Thule for software development and Thule Media for Web Development and Digital Marketing services.

Thule Media is now most definitely the dominant part of the business but we still get involved in the odd request to develop bespoke software.

🔍 The origins of the business stem from Carl and the team at the time building one of the UK’s first search engines and then when realising that Google had won the battle of the search engines, evolving the system to become one of the world’s first commercially available brand monitoring engines that would also perform risk management tasks akin to what the security services now use when scanning social media conversations.

It is this deep knowledge of both software and search engines that has progressed us to become one of the most experienced digital marketing agencies in the UK, if not beyond.

🤖 The question for the next 25 years is where AI will take us in relation to digital marketing?

24/12/2024

Wishing all our customers, suppliers and network of business friends a very merry Christmas.

We’ll be back in the office on the 2nd of January and in the meantime please use the phone and/or email for any tech support requests.

29/11/2024

Roll up Roll up for our Black Friday deal of the century.

We don’t often do Black Friday deals and we also don’t do creative for the sake of creative but, given demand and the cost of living crisis we’ll make an exception this year.

It’s not really a banana stuck to a wall it’s a serious work of art ! And, we’re offering it for a seriously discounted price of £999,999.99

Trust us, that’s a bargain and we’ll throw in a fresh roll of duck tape for when it needs a software update!

Compared with alternative prices elsewhere this is a serious bargain not to be missed.

(Apples and Oranges also available)

18/11/2024

Tech support have been busy over the weekend after Cloudflare had a wobble with its auto detect feature meaning that we had to manually block some malicious bots and avoid sites slowing down.
Unfortunately one of the byproducts of having successful sites is that they also attract some unwanted attention.
But tech support had it all under control.

11/01/2024

The one thing that the Post Office & Fujitsu Horizon scandal has taught the nation in the last few days is that software should be tested robustly before being deployed and particularly if it provides a mission critical function such as ecommerce.

Here at Thule Media we understand that better than most and as a company that sit somewhere between a standard digital marketing agency and a software house we test every project robustly and have done for 25 years now.

Get in touch if you need help with testing a system that might not be working fully.

28/11/2023

🙈 Still receiving emails with a few hours to go for Black Friday!

🙉 If you are operating a website dedicated to the UK market then DO NOT make this mistake!

🎄 Here in the UK we generally do not celebrate Thanksgiving and certainly do not have a bank holiday if you do.

🎁 So, Black Friday is generally for Americans to use their day off to go to actual shops and buy Xmas presents.

🇬🇧 But here in the UK you are more likely to spend your hard earned wages AFTER the November pay day and which for most people is probably TODAY!

🗓 That means this coming weekend is when you should really start thinking about launching an offer and if you want to benefit from the Black Friday “thing” then this coming Friday is THE day.

🐒 Think differently and think like your actual customers. Obviously if you export that is a different matter.

📣 So… if you need help with a Black Friday offer or even just a simple Xmas offer then get in touch.

PS. Offer image borrowed from Argos. They really should know better. And feel free to get in touch and you can have our Argos offer code (before midnight mind)

24/08/2023

An interesting article by Wired and two key themes from this are;

1. Is Elon intentionally trying to destroy Twitter?
and
2. As part of the process is he trying to create a new (old idea really) business project based around payments.

You make your own mind up but... the point is this -

IF Twitter is a key part of your marketing strategy and something that you had banked on growing this year then you are probably on a hiding to nothing.

And, so... if that leaves you scratching your head then get in touch for ideas as to how to grow your business through paid and organic models involving other platforms beyond Twitter-X

Twitter’s rebrand to X is both a bad joke and an attempt by Elon Musk to realize his decades-long ambition for an all-conquering super app.

05/06/2023

Celebrating WordPress’s 20th Birthday - It’s hard to believe that WordPress, one of the most popular blogging and website platforms in the world, has been around for two decades. Discover how WordPress went from a blogging platform to a global phenomenon. Read: https://www.thulemedia.co.uk/news/from-a-blogging-platform-to-a-global-phenomenon-celebrating-wordpresss-20th-birthday

Looking for a WordPress developer? Need to optimise a WordPress based website? Contact Thule Media today.

Thule Media : Blog : From a Blogging Platform to a Global Phenomenon: Celebrating WordPress's 20th Birthday : As we celebrate WordPress's 20th birthday, it's worth taking a look back at the platform's history.

04/05/2023

Today is World Password Day - It serves as a reminder to all of us to take the necessary steps to strengthen our passwords and protect ourselves from online threats. Read more: https://www.thulemedia.co.uk/news/why-world-password-day-matters-protecting-your-online-identity-and-privacy

Need help with digital marketing, website design or website development? Contact Thule Media.

Thule Media : Blog : Why World Password Day Matters : It serves as a reminder to all of us to take the necessary steps to strengthen our passwords and protect ourselves.