Lisa Barry Online

Lisa Barry Online I AM ON A MISSION to help small leftie business owners who hate content marketing. Because Mission Led Content increases impact and income.

Mission Led Content for leftie business owners. 😉 Get leads without being an arse. 🌳 Join the MLC Academy 🌳 The business writing course that teaches you to create compelling, hopeful content you'll be called to share I help them to get more leads by creating compelling, hopeful content they feel called to share. If this is what you are looking for, I can help. You often pull back from sharing beca

use you are afraid people will think you're 'just another salesy arse. You struggle to maintain the consistency you know you need to get the leads, because you're either struggling to find something to say, or you're afraid to say it. You know your business makes a difference to your customers and you have a nagging feeling you want to leave an even bigger legacy but getting that message out there feels like wading through mud. Especially when you do try and engagement is so low. Instead of focusing on yourself and your own hangups, I help you to shift to your customer. Think about what they want and how you can serve them. Focusing on your mission and the legacy you want to leave while putting together a strategy that fits with your lifestyle and schedule is how you show up consistently and get leads you love.

* Understand your business values and make a commitment to be part of the solution.
* Nail your message so you can communicate how you help your ideal client and the contribution you make.
* Be courageously visible with a Mission Led Content strategy that is aligned to you.
* Learn to write compelling and engaging copy that converts consistently, allowing you to reach your financial goals without being an arse. The more money you make, the more people you help, the more impact you have. Next steps

* Download my free Mission Led Content Manifesto (no email address required)
* Book a one-hour 121 Mission Led strategy call. Over zoom, we will take your content out of overwhelm and create a hub where you can see a panoramic view of your message. You can use this as a practical tool going forward to plan and store content as well as giving you what you need to never be short of ideas again. Get leads without being a spammy, manipulative arse.
*Join my MLC Academy - an affordable business writing course for business owners who don't want to be an arse. DM me if you want to access these resources, products or services. More information and links can be found in the featured content.

24/07/2026

Back in 2018, my business changed when I started offering £99 content planning sessions.They were so popular I was booked up weeks, sometimes months, in advance.

But then the market changed and it was harder to sell.

After all, why would you pay someone £99 for a content plan when AI can generate one in 0.67 seconds?

Fair question BUT…

Without a human in the loop that actually knows what they're doing, your content plan runs the risk of being as shallow as Donald Trump’s moral character.

Today, I am teaching content plans to my community - no-one is paying £99, they get access to it as part of their membership.
I will be showing them how to create a strategy and messaging plan with or without AI… either way, I will be there.

Back in 2018, my business changed when I started offering £99 content planning sessions.They were so popular I was booke...
24/07/2026

Back in 2018, my business changed when I started offering £99 content planning sessions.They were so popular I was booked up weeks, sometimes months, in advance.

But then the market changed and it was harder to sell.

After all, why would you pay someone £99 for a content plan when AI can generate one in 0.67 seconds?

Fair question BUT…

Without a human in the loop that actually knows what they're doing, your content plan runs the risk of being as shallow as Donald Trump’s moral character.

Every month I teach content plans to my community - no-one is paying £99, they get access to it as part of their lifetime membership.

I will be showing them how to create a strategy and messaging plan with or without AI… either way, I will be there.

22/07/2026

If I was helping you map your customer journey today, I'd be asking you the same question at every stage.

Every page.

Every email.

Every interaction.

👇

What do they need to know right now?

What do they need to know to take the next step?

Before they buy, they need different information than after they've bought.

Someone who's just discovered you has different questions to someone who's been following you for six months, or someone that has already worked with you and is interested in a higher priced option.

There is no getting away from it, the words you chose to use make a big impact on your sales and your ability to retain clients or upsell.

Just as they impact the relationships you build, the way you communicate, the way you feel.

Have you mapped out your customer journey and checked the copy at each stage is on point?

Today is the last day I'm a primary school mum.To be honest, this is the third time I've thought that.Once in 2020.Again...
17/07/2026

Today is the last day I'm a primary school mum.

To be honest, this is the third time I've thought that.

Once in 2020.

Again in 2023.

Both times I took my children out of primary school, convinced that chapter was over.

But life had other plans.

Both times, they ended up back. We never really have plans.

This time really is different though, end of year 6 for my youngest means there is no going back.

Only way is forward now.

Sending love to all of you facing a last day today.

Get the tissues ready.

16/07/2026

Everyone has an opinion about marketing, and of course, they all want to tell you about it!

👍 Post more.
👎Post less.
👍Use AI.
👎Don't use AI.
👍Dance like a chicken on a Tik Tok
👎Don’t dance like a chicken on a Tik Tok.

You could listen to everyone or you could look at what the evidence says?

✅ What does your data say?
✅ What are your customers actually doing?
✅ What are they buying?
✅ What are they ignoring?

Stop listening to other people’s opinions, even those who say they are experts.

Start looking at the facts.

And if you want help looking, just ask. We can do it together. X

I think influencer culture is dying.Five years ago society applauded their  designer bags and revenue screen shots as as...
15/07/2026

I think influencer culture is dying.

Five years ago society applauded their designer bags and revenue screen shots as aspirational

But the same content is now getting roasted for being out of touch.
We’re just over the bu****it.

The reality is people don't want another highlight reel, they want someone who understands the reality they're living in.

That's good news for mission-led business owners, because we were never supposed to become influencers anyway.

We were supposed to solve problems.

Communicate clearly.

Build trust.

And help people make informed decisions.

I don’t sit on TikTok trolling anyone but I won’t cry about their demise.

What do you think about this? It is an AI image of my child as a ‘granny’ as that’s the character she was playing in the...
10/07/2026

What do you think about this?

It is an AI image of my child as a ‘granny’ as that’s the character she was playing in the school play.

I mean it’s funny. It’s kinda disturbing but it is funny. I see why they did it, it’s a nice touch.

But they didn’t ask permission?

I don’t know if they have an AI policy or what AI tool they used for it, I don’t know if they understand the data implications or if they used a tool or setting that kept the photos safe.

They have to legally ask our permission for pretty much everything but they didn’t with this?

Is this OK?
Or should we expect to at least be asked for permission?

*Note to add, this is no shade on the school, they are navigating a lot and this whole AI thing is another minefield.

Also - the show was AMAZING and I sobbed the whole way through!

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