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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

equimedia

Name: equimedia
Address: Priory Court, Poulton, Cirencester, GL75JB, GB
Telephone: +441793715440
Price range: £

equimedia is a UK based, independent digital marketing agency with performance at our core. 35 staff based in Swindon.

07/09/2026

When your website can't keep up with your mission, everyone feels it.

As one of Wales' most recognisable charities, Wales Air Ambulance Charity rely on their site to power fundraising, share vital stories and support thousands of supporters...in both English and Welsh. But an ageing platform holds you back: clunky content management, limited integrations and no easy way to run bilingual content at scale.

We rebuilt the website as a scalable, enterprise-grade platform with a bespoke donation journey, full CRM and payment integration, and an AI-assisted bilingual workflow that transformed how the team manages content.

One year on:
-53% increase in average session duration
-39% increase in contact form submissions
-27% reduction in bounce rate

Read more about how we did it >> https://shorturl.at/09txG

27/08/2026

A website should feel as premium as the product it's selling. This one didn't.

Cripps & Co runs 11 luxury wedding venues across England, all of them stunning barns and historic settings that couples fall in love with in person. But their website was working against them: a generic template that couldn't capture the character of each venue, content scattered across pages that made things hard to find (and harder to rank for), and a team stuck waiting on developers just to update copy.

So we rebuilt it from the ground up. Dream became reality as we delivered a bespoke, mobile-first platform designed the way modern couples actually browse: on their phones, guided by strong imagery and a clean, elegant journey from discovery to enquiry.

The results speak for themselves:

• 90% increase in engaged sessions
• 40% increase in organic traffic
• 46% increase in website conversion rate

Curious how we did it? Read the full case study >> https://shorturl.at/rWC0e

13/08/2026

We just ran one of the first ChatGPT Ads test campaigns in the UK 👀

OpenAI's ad platform rolled out here after US testing, and with a simple setup process and low budget requirements, it's an easy one for advertisers to experiment with.

So we did.

Some early findings from our test campaign:

📊 CTR between 0.75%–1.70% (in line with Meta benchmarks)
💰 CPM around £26 (closer to LinkedIn territory)
📱 ~80% of impressions served on mobile
📈 Engagement rates higher than our PPC traffic, and comparable to organic search

Targeting is still basic without granular demographics, and reporting is limited, but the early signals on traffic quality are promising.

We outline the full results, what worked, what didn't, and what we want to see in our next campaigns in our blog, so give it a read!👇

Read the full breakdown >> https://bit.ly/4gb6rfW

01/06/2026

From legacy systems to an award-nominated transformation. 🚀✨

Migrating a financial services platform to a completely new domain and brand simultaneously comes with risk. But for Thisbank, we did it, and we did it with style.

🔗 Want to see how we pulled off a seamless financial services migration under a tight deadline? Read the full case study here >> https://bit.ly/3PzEPI9

thisbank needed a modern, customer-centric digital experience reflective of the new brand...and they needed to maintain absolute customer confidence.

Working alongside the client team, we rebuilt the entire platform from the ground up within a tight deadline.

The top-line results within 90 days of launch:

🔸Engagement Rate: Up 10% 📈
🔸Bounce Rate: Down 26% 📉
🔸Page Views per Session: Up 22% 💻
🔸SEO Authority: The new domain achieved a #1 & #2 Google ranking for both the old and new brand names within just 14 days of launch.

We believe that digital longevity is achieved when rigorous technical planning meets a devotion to the human experience.

27/05/2026

Google’s AI Max...another buzzword or something worth testing? Are you controlling it, or is it controlling you? 🤖

🔗 Read our experts' take on how to work with Google's new favourite >> https://shorturl.at/1P9iw

Google's latest tool uses "keywordless" technology to capture long-tail search intent. But beneath the automation, the risks to your ad spend are high:

🔸Keyword Cannibalisation: It treats your precise phrase and exact keywords as broad match.

🔸The Hidden Switch: 'Final URL Expansion' is on by default, letting Google bypass your chosen landing page.

🔸Brand Encroachment: It aggressively bids on your brand and competitor terms without strict exclusions.

The takeaway? Test AI Max to find those elusive long-tail wins, but don't hand Google the keys to your entire domain without a fight.

20/05/2026

Google is changing Search forever.

At Google I/O 2026, Google revealed its shift from a search engine to an AI agent that can monitor, compare, recommend, and eventually act, on behalf of users.

Which raises a huge question for brands: If Google gives users the answer without the click… what happens to SEO and website traffic? 📉

The “search and click” era may be ending faster than most businesses realise.

🔗 Read our full analysis of Google’s AI pivot and what it could mean for your search performance >> https://shorturl.at/rwCzJ

13/05/2026

👠 Sometimes a shoe is: stylish, comfortable, durable, practical, elegant, rugged, versatile, fashionable, timeless, supportive, lightweight, breathable, premium, casual, sporty, sophisticated, reliable, handcrafted, iconic, cushioned, minimalist, bold, polished, functional, trendsetting, classic, contemporary, ergonomic, refined, resilient, sleek, adaptive, statement-making, all-weather, high-performance...
..and still a shoe. So cut the fluff. Sell your product instead of selling noise.

🔗 Read why creative strategy is becoming more important than audience strategy >> https://bit.ly/3PCMnJW

07/05/2026

Big news for a project we’re incredibly proud of.

Thisbank's website has been shortlisted at the Financial Services Forum Awards for Innovation and Transformation 2026 for Best Website Transformation 🎉

From day one, this was about more than just a new look and feel; it was about creating a digital experience that truly reflects the ambition behind 𝙩𝙝𝙞𝙨𝙗𝙖𝙣𝙠. Clearer journeys, stronger storytelling, and a platform built to grow.

A huge credit to 𝙩𝙝𝙞𝙨𝙗𝙖𝙣𝙠 and our Web Dev teams for the vision and collaboration that made it happen. We’re proud to be part of the journey, and honoured to be recognised alongside them.

Fingers crossed for awards night 🤞

09/04/2026

We’re proud to share that our work with Cripps & Co has been shortlisted for Best Lead Generation Campaign at the Performance Marketing Awards! 🏆

Our cohesive approach is what sets our work apart, and we are so lucky to have the team we do. When you prioritise people, technology and data, you get results.

A big thank you to Cripps & Co and our paid media and website teams for their hard work in making this happen.

Learn more about the Performance Marketing Awards and our work here >> https://bit.ly/41HsHat

17/03/2026

Behind every screen is a person. 👋

Behind all the automation and algorithms, it's easy to forget that digital experiences are ultimately built for humans. Whether it's a complex web app or a simple landing page, the goal remains the same: making it easy, intuitive, and useful for the person on the other side.

For our team, UI/UX isn't just about how things look... it's about how they work for you, regardless of whether you're on mobile, tablet, computer or even out-of-home! 📱💻

When you put the user first, the results usually take care of themselves.

Address

Priory Court, Poulton
Cirencester
GL75JB

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+441793715440

Website

https://www.equimedia.co.uk/

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