equimedia

equimedia equimedia is a UK based, independent digital marketing agency with performance at our core. 35 staff based in Swindon.

From legacy systems to an award-nominated transformation. 🚀✨Migrating a financial services platform to a completely new ...
01/06/2026

From legacy systems to an award-nominated transformation. 🚀✨

Migrating a financial services platform to a completely new domain and brand simultaneously comes with risk. But for Thisbank, we did it, and we did it with style.

🔗 Want to see how we pulled off a seamless financial services migration under a tight deadline? Read the full case study here >> https://bit.ly/3PzEPI9

thisbank needed a modern, customer-centric digital experience reflective of the new brand...and they needed to maintain absolute customer confidence.

Working alongside the client team, we rebuilt the entire platform from the ground up within a tight deadline.

The top-line results within 90 days of launch:

🔸Engagement Rate: Up 10% 📈
🔸Bounce Rate: Down 26% 📉
🔸Page Views per Session: Up 22% 💻
🔸SEO Authority: The new domain achieved a #1 & #2 Google ranking for both the old and new brand names within just 14 days of launch.

We believe that digital longevity is achieved when rigorous technical planning meets a devotion to the human experience.

Google’s AI Max...another buzzword or something worth testing? Are you controlling it, or is it controlling you? 🤖🔗 Read...
27/05/2026

Google’s AI Max...another buzzword or something worth testing? Are you controlling it, or is it controlling you? 🤖

🔗 Read our experts' take on how to work with Google's new favourite >> https://shorturl.at/1P9iw

Google's latest tool uses "keywordless" technology to capture long-tail search intent. But beneath the automation, the risks to your ad spend are high:

🔸Keyword Cannibalisation: It treats your precise phrase and exact keywords as broad match.

🔸The Hidden Switch: 'Final URL Expansion' is on by default, letting Google bypass your chosen landing page.

🔸Brand Encroachment: It aggressively bids on your brand and competitor terms without strict exclusions.

The takeaway? Test AI Max to find those elusive long-tail wins, but don't hand Google the keys to your entire domain without a fight.

Google is changing Search forever.At Google I/O 2026, Google revealed its shift from a search engine to an AI agent that...
20/05/2026

Google is changing Search forever.

At Google I/O 2026, Google revealed its shift from a search engine to an AI agent that can monitor, compare, recommend, and eventually act, on behalf of users.

Which raises a huge question for brands: If Google gives users the answer without the click… what happens to SEO and website traffic? 📉

The “search and click” era may be ending faster than most businesses realise.

🔗 Read our full analysis of Google’s AI pivot and what it could mean for your search performance >> https://shorturl.at/rwCzJ

👠 Sometimes a shoe is: stylish, comfortable, durable, practical, elegant, rugged, versatile, fashionable, timeless, supp...
13/05/2026

👠 Sometimes a shoe is: stylish, comfortable, durable, practical, elegant, rugged, versatile, fashionable, timeless, supportive, lightweight, breathable, premium, casual, sporty, sophisticated, reliable, handcrafted, iconic, cushioned, minimalist, bold, polished, functional, trendsetting, classic, contemporary, ergonomic, refined, resilient, sleek, adaptive, statement-making, all-weather, high-performance...
..and still a shoe. So cut the fluff. Sell your product instead of selling noise.

🔗 Read why creative strategy is becoming more important than audience strategy >> https://bit.ly/3PCMnJW

Big news for a project we’re incredibly proud of. Thisbank's website has been shortlisted at the Financial Services Foru...
07/05/2026

Big news for a project we’re incredibly proud of.

Thisbank's website has been shortlisted at the Financial Services Forum Awards for Innovation and Transformation 2026 for Best Website Transformation 🎉

From day one, this was about more than just a new look and feel; it was about creating a digital experience that truly reflects the ambition behind 𝙩𝙝𝙞𝙨𝙗𝙖𝙣𝙠. Clearer journeys, stronger storytelling, and a platform built to grow.

A huge credit to 𝙩𝙝𝙞𝙨𝙗𝙖𝙣𝙠 and our Web Dev teams for the vision and collaboration that made it happen. We’re proud to be part of the journey, and honoured to be recognised alongside them.

Fingers crossed for awards night 🤞

09/04/2026

We’re proud to share that our work with Cripps & Co has been shortlisted for Best Lead Generation Campaign at the Performance Marketing Awards! 🏆

Our cohesive approach is what sets our work apart, and we are so lucky to have the team we do. When you prioritise people, technology and data, you get results.

A big thank you to Cripps & Co and our paid media and website teams for their hard work in making this happen.

Learn more about the Performance Marketing Awards and our work here >> https://bit.ly/41HsHat

Behind every screen is a person. 👋Behind all the automation and algorithms, it's easy to forget that digital experiences...
17/03/2026

Behind every screen is a person. 👋

Behind all the automation and algorithms, it's easy to forget that digital experiences are ultimately built for humans. Whether it's a complex web app or a simple landing page, the goal remains the same: making it easy, intuitive, and useful for the person on the other side.

For our team, UI/UX isn't just about how things look... it's about how they work for you, regardless of whether you're on mobile, tablet, computer or even out-of-home! 📱💻

When you put the user first, the results usually take care of themselves.

The Conversational Media era is here.OpenAI’s move to test ads in ChatGPT-powered by a partnership with Criteo-marks the...
11/03/2026

The Conversational Media era is here.

OpenAI’s move to test ads in ChatGPT-powered by a partnership with Criteo-marks the birth of 'Conversational Media'. This isn't just another placement; it’s a shift from singular search queries to deep, natural language dialogues.

Why this is a game-changer for 2026:

🟠 High-intent access: Reach users exactly as they articulate needs, from planning trips to comparing products.

🟠 Enhanced conversion: Early data shows LLM-referred users convert at 1.5x the rate of other channels.

🟠 Contextual trust: Targeting is built on context, not behavioural tracking, ensuring user privacy and organic independence.

Instead of ads compromising the user experience, this space requires ads that read as helpful suggestions.

Read the full analysis by our Head of Media, Amisha Rathod, on how to master this new competitive frontier >> https://www.equimedia.co.uk/resources/blog/chatgpt-ads-here-comes-conversational-media-era

A Google Partner badge proves participation. It does not prove performance. 🏅📉Passing a platform's exam is not the same ...
09/03/2026

A Google Partner badge proves participation. It does not prove performance. 🏅📉

Passing a platform's exam is not the same as protecting a client's money. While we value our accreditation, we know a logo is no guarantee of strategic judgement or financial discipline.

The badge often measures compliance over commercial outcomes. Agencies are rewarded for increasing budgets and adopting automation, but not for restraint or results.

Real quality is found in:
• Control: Strategic separation of audiences.
• Clarity: Logical account structures built for humans, not just bots.
• Discipline: Testing for genuine incrementality, not just capturing existing demand.

Read the full analysis >> https://www.equimedia.co.uk/resources/blog/why-google-partners-badge-does-not-equal-good-work

In a digital world of AI-generated content, influencer fatigue, and increasing inauthenticity, how do advertisers fight ...
03/03/2026

In a digital world of AI-generated content, influencer fatigue, and increasing inauthenticity, how do advertisers fight back?!

As marketers, we’re witnessing a rise in irrelevant ads and "AI slop" that wastes budget and grates on consumers. Is your brand yelling into the void? Read how to fix your targeting and reclaim your budget here 👉 https://bit.ly/3N0XMlA

If you traverse any of the big platforms, you’re likely to come across some truly bizarre adverts. For our Account Director, Jess, this includes dental networking events, Greek yacht hires and even egg donation services! The "why" behind the targeting has become increasingly unhinged…

As a consumer, it’s grating. As an advertiser, it’s a tragedy of wasted budget.

When high-frequency, irrelevant ads hit the wrong audience on premium platforms, it doesn't just fail to convert, it actively damages your brand authority.

So, how do advertisers provide an authentic experience that still converts? At equimedia, we believe the answer lies in Purposeful Advertising. Success isn’t about Spielberg-level production; it’s about:
✅ Data-driven planning: Using first-party data as intelligence, not just a list.
✅ Consumer-first targeting: Reducing wastage by understanding the human on the other side.
✅ Authenticity: Cutting through the "slop" with purposeful, impactful content.

It’s time to make your advertising as intelligent as the data behind it. Explore the full analysis of the "Unhinged Ad" phenomenon and our guide to better targeting in our blog.

Address

Priory Court, Poulton
Cirencester
GL75JB

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+441793715440

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