Rhea Freeman

02/06/2026

History was made on Britain's Got Talent this weekend, but the real magic is what happened behind the scenes… and how it’s a PR masterclass for us all.

When the Hawkstone Farmers’ Choir took the crown, it wasn’t just a victory for a choir. It was a lot more than that… it was authentic, made an impact, and everyone won… what more could you ask for?! Let’s take a closer look…

The industry won - Farming was brought straight to primetime TV, humanising an isolated sector for millions of viewers. A lot of people don’t get farming or farmers and base their opinions on seriously outdated stereotypes. Not any more.

Hawkstone won - money can’t buy that level of brand exposure, but that wasn’t the point. The point was bigger. It was showing support for a community and what it stands for, which beautifully sits alongside Hawkstone and its brand values.

Jeremy Clarkson won too. Jeremy Clarkson was a leading voice in this campaign, there was a ‘watch’ party at The Farmer's Dog Pub (complete with Lisa, Kaleb and Charlie). It brought together a lot of the threads we see in Clarkson’s Farm, proving the programme is authentic.

Purpose won. The Hawkstone Farmers’ Choir has been celebrated for providing a community to farmers working in isolation and showing the wider mental health crisis that’s present in the agricultural sector.

When a brand focuses on serving a community rather than exploiting a market, everyone can win. Getting a brand more attention, more column inches, and I am sure more business doesn’t have to be at odds to doing the right thing and supporting the community.

And one last note - the amplification of the story was incredible, particularly through social media. The Clarkson’s Farm stars, the farmers, Jeremy, even Amanda Holden who went and saw the choir when their previous episode aired.

Check out the slides to see why this worked so beautifully.

Tell me what you thought about it all in the comments…

31/05/2026

I feel like I'm on a one human crusade for social media at the moment... and I don't mind a bit!

I was asked to go onto LBC this morning to chat to Matthew Wright (who is an absolute delight- really lovely person to chat to!) to talk about social media. Possible bans, what I think the solution is... and whether or not having a phone is a human right?! Yep, we covered it all!

Are smartphones a human right? Matthew Wright is joined to discuss the topic by Meta lead trainer Rhea Freeman, and communications advisor, Liam Deacon.

30/05/2026

You know when you’ve recorded a longer video and you know there are a few clips within it, that you could use as short form too?

Yep, I’ve been there… and to be honest, I don’t always have the time (patience or skill!) to set about chopping and editing these short bits manually.

And it’s a really missed opportunity. I know that too.

But did you know that Adobe Express can actually do all the heavy lifting if you let it? It can chop up video over 60 seconds long into shorter clips, and it’ll even caption it for you too?

It can also caption longer videos which is perfect for people who watch social media on mute, who double screen, and to make your content more accessible.

Just head over to Adobe Express, select Generate with AI, Clip Maker, upload, and see what it can do and how much time it can save you!

20/05/2026

Can we just talk about the Gemma Collins x DfE videos… they’ve taken a further turn today…🚩

While the memes are everywhere, there are some serious lessons here for every small business owner. Because whether you’re the government or a brand, the “rules of the game” remain the same.

If you miss the alignment, fail to read the room, appear to belittle a situation by how you’ve tackled it, or jump on a trend that’s already left the station, you don’t just lose likes, you lose trust. And let’s be honest, in this case with the DfE, there’s not a lot of either left to lose.

Over the course of the day, I’ve seen more posts from disgruntled/upset/frustrated parents, I saw Bev Turner talk about it on GBNews too. It’s not going away and, actually, the negativity is intensifying.

Swipe through to see the 5 things we can learn from this PR car crash. ➡️

I’m dying to know what you think. Have you seen the videos? Let’s chat in the comments.

19/05/2026

What would happen if you stopped waiting for permission and started sharing what you know? I can tell you from experience, it's probably a lot more than you think...

For me, when I started exploring the 'mainstream' media, maybe four years ago, I wasn't entirely sure how the work I'd done in a niche industry would translate. But it did, and I want to share a lot more about this to help you on your journey, whether you're looking to be the king or queen of your niche, or want to spread your wings a little more into the more mainstream media.

12/05/2026

Time is flying at the moment, I can’t believe this was a whole week ago!

These lovely pics popped through this morning (taken by Alison Woodham Photography) from last Tuesday’s awards at The Royal Agricultural University. To prove the level of genuine surprise, just see my face 🤣

It is a massive honour to receive any award, and this really was special as I continue to be so, so proud of my work with the RAU - it spans over a decade and across departments- and with RAU Enterprise since 2017 (thank you to Katherine Duke and Emily Blenkinsop for continuing to humour me! Time really does fly when you’re having fun.

And HUGE congratulations, again, to the winner and runner up of RAU's Grand Ideas competition. I'm so excited to see what Ian and Lewis go on to do...

28/04/2026

Fancy spending the day with me?

Between me and you, I’m feeling a bit meh about social at the moment, because engagement is just, well, meh. I know the game, I know how it work, and I also know because of this I’m being rubbish at posting.

So today I thought, let’s share some real life - day to day randomness- just because I want to. Not worrying about all the things, just cracking on.

How was your day? Enjoy!

25/04/2026

I had the absolute pleasure of interviewing Laura Collett Eventing at the British Equestrian Trade Association (BETA)'s first ever Safety Conference on Tuesday and it's great to see Horse & Hound share some of Laura's insights.

Safety is a subject that is vital in any sport, and equestrianism is no exception. The forces involved in falls, let alone rotational ones, are incredibly high, and life changing (and ending) injuries can be caused. It's so good to see industry voices supporting this, and I'm very grateful to Horse & Hound and Eleanor Jones for putting together such a brilliant piece that captures the discussion so well.

Laura really is a true role model and having her thoughts, as an Olympian and one of the best riders in the world, on the importance of safety, I hope, will help encourage riders of all ages to take it seriously.

Massive congratulations to Team BETA for putting on such a brilliant Safety Conference. We should probably do it again in the not too distant future...

‘You only get one life and one head’: Olympic medallist speaks up on rider protection. Read more below