The Digital Marketing Fairy

18/12/2025

Search is changing.

But that doesn’t mean it needs to get harder 🌱

I’ve just published a new blog post all about search in 2026 and how small, service-based businesses can stay visible online without chasing trends, algorithms or marketing noise.

Inside the post I share:

✴️ 5 simple, practical ways to attract more of the right clients
✴️ what actually matters for SEO going into 2026 (and what you can happily ignore)
✴️ how to build steady, sustainable visibility — even if marketing isn’t your favourite job

No hacks. No panic. Just clear, ethical search tips that works with your business, not against it.

👉 read the full post here:
https://thedigitalmarketingfairy.co.uk/seo-in-2026-5-simple-ways-to-attract-more-clients-and-stay-visible-online/

16/12/2025

I send a weekly email called The DM Fairy Flyer, and it’s where I share the stuff that doesn’t always make it to social.

The next one goes out tomorrow, so this is perfect timing if you’d like to hop on the list.

And just so you know it’s not only me who thinks it’s useful…this is what the lovely Jo Brianti had to say:

Inside you’ll find:

✴️ practical search, email + analytics tips you can actually use
✴️ gentle nudges on what really matters (and what doesn’t)
✴️ honest marketing chat — no hype, no jargon, no pressure

It’s written for small business owners who want clarity, consistency and a bit of calm in their marketing.

Sign up here before tomorrow’s email lands:
👉 https://thedigitalmarketingfairy.co.uk/subscribe/

(ps. you can unsubscribe any time — but most people don’t 😉)

29/10/2025

📉 HubSpot says email lists shrink by about 22% every year 😱

That’s why it’s so important to keep growing yours — because your email list is like gold dust ✨

It’s where your biggest fans, best customers and most loyal readers live.

Keep it topped up, keep it happy, and it’ll pay you back in engagement, trust and sales 💌

What’s your favourite way to grow your list? 👇

20/10/2025

Your email list is like gold dust ✨ — it’s the one place you truly own your audience. No algorithms, no ads, just real connection.

If you’re not growing it, you’re missing out on conversations (and conversions!) that could be happening right in your inbox.

I’ve written a simple, friendly guide to help you build your list and turn browsers into buyers 💌

👉 Check it out:

Ready to learn how to build your email list? Smart tips on forms, lead magnets, social promos, collabs, and a short welcome flow.

01/09/2025

Did you know more than half of ALL web traffic now comes from mobile? 🤯

That means if your website isn’t easy to use on a phone, you could be losing visitors before they even see what you offer.

Luckily, one of our trusted partners, Heather Howe from Sox Digital Ltd has written a fantastic guest blog breaking down why mobile responsiveness matters (and what you can do about it).

She’s kept it simple, clear, and packed with tips — so if you’ve ever wondered whether your site is letting you down on mobile, this one’s for you 👇

📖 Read Heather’s blog here:

Discover why mobile responsiveness matters for SEO in 2025. Boost Google rankings, user experience, and conversions with a mobile-friendly site.

23/06/2025

🔍 Are you targeting the right keyword on your homepage?

Most service-based business owners aren’t — and that’s exactly why their website isn’t bringing in leads.

👉 In Master Your Keywords, Jo will guide you through finding the perfect keyword for your homepage — the one that brings your ideal clients straight to your virtual door.

And once you’ve nailed your homepage, you’ll have a simple system you can rinse and repeat for every page on your site.

✅ More traffic
✅ Better visibility
✅ More of the right enquiries

📅 Seats are limited — grab yours here: https://thedigitalmarketingfairy.co.uk/keyword-research-workshop/

✴️ Let’s make your website work for you.

Master your keywords to attract more clients A simple, jargon free system to find keywords that boost your visibility Friday 4th July @ 10am BST What you can expect Discover how to find profitable keywords that drive traffic and sales – without the overwhelm, tech headaches or endless Google guess...

25/10/2024

Want to elevate your email marketing?

I'm running a workshop on the 6th December for the fabulous Business Women in networking group that will help you:

- grow your subscriber list
- get your emails into people's inboxes
- never be stuck on what to write in your emails

and much more!

You don't have to be a BWi member to join (but you get the session free if you do 😉)

Find out more here:

An email marketing essentials workshop for businesses, covering 7 secrets to success. Increase conversions, maximise ROI & boost brand awareness

01/01/2024

🎉🎉 Happy New Year 🎉🎉

Wishing that 2024 is filled with peace, joy, health, happiness for you and that your business goes from strength to strength.

“The new year stands before us, like a chapter in a book, waiting to be written.” – Melody Beattie

30/12/2022

Our last Friday Funny of 2022… 👀

SEO actually improves user experience! That means people are most likely to become regular buyers or clients.

We all love the Yellow Pages, but it's time to grow your business and invest in digital marketing... the online world is the way forward! 🚀

Ready to take a step forward in 2023? 😎 Book your FREE SEO call with Jo to discuss how we can help:

➡ https://bit.ly/3PSmFNp