Dash Agency

We’re more than just a marketing agency; we’re your strategic partner in navigating the ever-evolving digital & media landscape.

Our mission is to empower businesses to thrive by providing comprehensive marketing strategies that drive results.

17/06/2026

Above the line vs below the line marketing – what’s the difference?

ATL ⬆️
▪️ Has a broad reach.
▪️ TV, radio, print, OOH.
▪️ For brand building & awareness.
▪️ For launching a brand or creating a national roll-out.

BTL ⬇️
▪️ Is targeted or niche.
▪️ Direct mail, events, digital targeting
▪️ For direct responses and engagement
▪️ For driving a campaign for a specific segment or objective

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

15/06/2026

Engagement is now worth more 📈

Attitudes towards social media and being online are shifting, especially amongst Gen Z. Online movements such as anti-brainrot and going analogue have caused a push back on being online all the time.

Interaction and engagement have now become more intentional rather than habitual. If Gen Z is choosing a more analogue lifestyle, but still interacting with your post or brand online, it’s a very good sign that you’re actually offering something worthwhile.

Your content now needs to feel worth the attention.

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

11/06/2026

The ‘Media I’ve Consumed Instead of Scrolling’ Trend 📱

If your brand is only on Instagram and TikTok, this trend might be the motivation you need to diversify.

In an effort to stop the doomscroll, consumers are now moving to different forms of media. YouTube, Substack, and Podcasts are on the rise with Gen Z especially looking for other ways to engage with content and escape AI slop.

People want mental engagement, think pieces, video essays, and deeper conversations. Instagram and TikTok are often too superficial and surface level for most, and on top of this, filled with ads and sponsored content.

Try diving deeper with your brand, you might surprise yourself.

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

10/06/2026

62% of Gen Z agree, “When it comes to social media, there is too much media and not enough social”.

Social media now is just feeling like a whole lot of white noise.

So where does that leave you?

Constantly posting empty nothingness is not going to move the needle anymore. Content needs to resonate, be of use, feel exclusive, create community, and help with a sense of belonging.

Stop trend chasing, post for the sake of it, and working with influencers or celebrities who are in it for a paycheck.

Let’s reevaluate your strategy together.

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

09/06/2026

The “New Rules of Influence”

Less than a 1/3 of Gen Z say influencer content is most relevant. Traditional influencers have lost their edge. Now, 72% of Gen Zs say they find peer recommendations more influential than traditional marketing.

92% of consumers trust nano- (1k-10k followers) and micro-influencers more than traditional advertising or celebrity endorsements.

People tend to believe smaller creators more because it doesn’t look like they’re just taking a check.

Is it time to rethink your influencer strategy?

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

05/06/2026

The 2026 Pinterest Palette is here 🎨

These trending colours are pulled from what people are searching, saving, and exploring on Pinterest. They are the hues shaping creativity, style, and demand across culture this year.

🩵 Cool blue
💚 Jade
💜 Plum noir
💛 Wasabi
❤️ Persimmon

Standing strong alone or paired together, are you incorporating these colours in 2026?

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

03/06/2026

The Status Economy: Insights

In the past, fashion and style sat at the pinnacle of status, functioning as the clearest form of self-expression and cultural capital.

Now? Groceries, health & wellness, and travel have risen as the new status indicators according to a report from Highsnobiety.

After surveying their audience of “cultural pioneers”, insights included:

📊 73% agree ‘what’s in my bathroom cabinet tells a story about who I am’
📊 71% say groceries are a new form of lifestyle expression or cultural capital
📊 63% prefer an unusual, unexpected, or unconventional scent from a niche fragrance brand
📊 63% agree ‘knowing a lot about natural wine or niche cocktails feels like a form of cultural capital’

When fashion and conventional luxury goods became oversaturated and inaccessibly overpriced, consumers imply took what they’d learnt about cultural signalling and migrated this behaviour into other categories. That same idea of cultural credibility is now found and purchased in small, everyday products like groceries.

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

02/06/2026

OOH, it's us! ✨

If it's good enough for our clients, it's good enough for us.

If you're ready to get your brand on the big screen, we're here to help with all of your media buying and out-of-home advertising needs.

From planning and buying to creative and optimisation, at Dash Agency we'll help you from campaign conception to completion.

At the end of the day, never trust a marketing agency that doesn't practice what it preaches.

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

01/06/2026

Recap: Spring Trends according to Pinterest 📌

What’s in? What’s out? Here’s what you need to know:

⬅️ Out: Perfectionism and reinvention
➡️ In: Self-expression, comfort, and positive vibes.

Trending topics
📈 Home & Renovations: Curated Comfort & Micro-Makeovers
‘My room my rules’ +415%
‘Vibey apartment living room aesthetic’ +380%
‘Reading nook ideas’ +245%

📈 Food: Spring Soups, Not Spring Diets
‘Leftover spaghetti recipes’ +570%
‘Cake picnic’ +275%
‘Aubergine parmesan recipe’ +785%

📈 Activities: Tiny Sanctuaries & Intentional Connection
‘Garden inspiration ideas’ +940%
‘Evening garden parties’ +210%
‘Sunday reset list’ +65%

📈 Spring Cleaning & Organising: The New Self-Care
‘Fridge organisation aesthetic’ +375%
‘Wardrobe reset’ +140%
‘Natural cleaning’ +545%

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

28/05/2026

You’ve grabbed their attention, now how do you get them to keep coming back? 🔙

Brand loyalty should be a top priority when aiming to build a successful business, you cannot rely on constant new customers. You need to change those first-time visits into second time, third time, fourth time and beyond.

Have incentivisation to keep using your service, be it a membership scheme with exclusive benefits, a loyalty programme for a special offer after X number of visits/purchases, or even just a consistent, high quality service.

For more help with your marketing strategy, get in contact with Dash Agency today.

🔗 www.dashagency.co.uk
📧 [email protected]
📞 01952 450979

Address

Floor 2, John Rose Building
Coalport
TF87HT

Website

http://www.dashagency.co.uk/

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