The PPC People

The PPC People Our team of UK-based digital marketers have a proven track record of delivering tangible increases i

03/06/2026

We talk a lot about making sure your website's landing pages are up to scratch. But what about the actual content that makes up the page...

It's easy to focus on the landing page design, but the content is just as imprtant to turn a user into a converting customer.

To make sure you're making the right first impression, check your content has these four essentials in place:

📄 Clear structured headings – Make sure content is broken up with easy to follow titles, no heavy text sections.

📸 High-quality visuals – Real photography and product images that stand out on the screen.

🎬 Engaging video content – Use short videos that grab attention in those first few vital seconds.

✍️ Well-written copy – Clear, human text that speaks directly to what your customers care about.

Want to make sure your landing page content is optimised? We'd love to help.

🔗 www.theppcpeople.co.uk/ -started

01/06/2026

Poll time! 📋

I'm sure you're already using some sort of AI, but what is your favourite AI platform right now?

☐ Google Gemini
☐ ChatGPT
☐ Microsoft Copilot
☐ Perplexity
☐ Claude
☐ Something else? (tell us what you think!)

👇 Let us know what platform your using most below...

26/05/2026

Are your ads getting plenty of clicks, but not quite turning into enquiries or sales? 🤔

It can be frustrating, but sometimes it isn't the ad itself; it’s the page your visitors see that can be the problem.

Your design, imagery, and landing pages play a massive part in conversion rates. A clean, modern, and well-considered design builds instant trust. Making your customers feel confident that your brand is the right choice.

That’s why we don’t just manage your PPC! To give your campaigns the best chance of success, we also offer design updates and bespoke landing pages to turn those clicks into real, paying and converting customers. 🤝

Want to make your website work harder for you? Book your free appointment.

View our services:
🔗 https://theppcpeople.co.uk/services/

20/05/2026

Big news for local businesses! 🔔

Apple has announced that ads are coming soon to Apple Maps. 🍏

This is going to be another fantastic way to get your business in front of people whilst they are out and about.

If you run a local shop, a cool café, or a busy restaurant, this is definitely one to watch. When someone searches "restaurants near me", your business can now be advertised to your potential customers and your restaurant can be the place they choose to visit. ☕🍔🛍️

Want to get ahead of your local competitors? Speak to our team and see if advertising your local business on Apple Maps is the right way to go.

🔗 www.theppcpeople.co.uk/schedule-an-appointment-l/

Source & Image Source:
🔗 https://ads.apple.com/maps

18/05/2026

Search campaigns using Smart Bidding Exploration see 27% more converting users.

Google has launched some massive updates for Search, Shopping, and PMAX, and the results are looking pretty promising.

The standout? Smart Bidding Exploration. Google has found that Search campaigns using this see an average of 27% more unique converting users. 🤯

Here are the new features available to your Ads account:

🚙 Journey-Aware Bidding:
Perfect for complex lead generation. It looks at all your goals to find your next customer, not just the one you're bidding on.

🧠 Smart Bidding Exploration:
Expanding to PMAX and Google Shopping. It helps you find new, incremental searches without you having to lower your ROAS (return on ad spend) targets.

💳 Demand-Led Budget Pacing:
AI that’s smart with your money. It’ll automatically spend more on busy days and scale back on slow days, all while sticking to your monthly ad budget.

We’re keeping a close eye on these updates to make sure our clients are the first to benefit from these exciting changes. 🚀

Want to see if these Google Shopping updates can help your eCommerce site? Speak with our shopping experts today.

🔗 https://theppcpeople.co.uk/schedule-an-appointment-l/

Why AI can’t run PPC for you (yet) 🤖AI can do a lot of amazing things, but should you hand it the keys to run your entir...
14/05/2026

Why AI can’t run PPC for you (yet) 🤖

AI can do a lot of amazing things, but should you hand it the keys to run your entire PPC budget? 🗝️

Not quite yet.

While Google Ads now has some brilliant AI features, it still lacks context. Without a human co-pilot, AI will...

❌ Spend your budget on irrelevant search terms.
❌ Write ad copy that doesn't sound like your brand.
❌ Try to improve ads with random text from your website.

We’re all for using AI to speed things up, but Google Ads needs a human touch to make sure your campaigns are relevant for your brand and actually turning clicks into profit. 📈

Read our latest blog to make sure you're using AI to you advanatge in Google Ads.

🔗 https://theppcpeople.co.uk/why-ai-cant-run-ppc-for-you-yet/

12/05/2026

800% more conversions? Now that’s 'Cool' ❄️

We’ve been busy working with Camco Air Conditioning www.camco-aircon.co.uk, and our hard work is really starting to pay off.

By tidying up their Google Ads campaigns and making a few simple tweaks to their landing pages, we saw conversions jump by a massive 800% last month. ⬆️ ⬆️ ⬆️

You don’t always need a bigger budget; sometimes, you just need the right campaign management to make sure your ads work a bit harder for you.

Think your ads could be doing more? We’re here to see where we can help you save money and reach more customers.

Speak to our ad experts today, we'd love to help:
🔗 https://theppcpeople.co.uk/

08/05/2026

Ads on Threads are officially here! 🧵✨

You can now advertise to your customers on Threads using Meta Ads. So if you’re used to ads on Facebook or Instagram, it’s simple to set up, it’s just a new "placement" option in your current Ads Manager.

Who are Threads Ads for?
It’s a fantastic spot for brands that love to talk! If your business thrives on community, conversation, or sharing quick tips, it will be perfect for your business.

Who are the audience that uses Threads?
The audience on Threads tends to be:

✅ Young & Engaged: Gen Z and Millennials (primarily the 18–34 age bracket).
✅ Predominantly Men: Currently, about 68% of users are male.
✅ Conversational: People looking for a friendlier, text-based alternative to other more visual social platforms.

Because it’s a new space for advertising, being an early adopter can mean better value and reach for your budget.

Want to see if running ads on Threads is right for your audience? Drop us a message and we can see what social or online ads platform is best for your audience.

🔗 https://theppcpeople.co.uk/ -started

Image Source:
🔗 https://www.facebook.com/business/ads/threads

This is scary, we are now the minority on the web 🤖Bot traffic has now officially surpassed human activity, accounting f...
05/05/2026

This is scary, we are now the minority on the web 🤖

Bot traffic has now officially surpassed human activity, accounting for over 51% of all web traffic!!!

What is the cause...

💥 The AI Boom:
Traffic from AI agents and bots has exploded, growing nearly 8,000% in 2025 alone.

📋 The Breakdown:
While good bots like search engine crawlers handle most searches, 37% of all traffic is still driven by bad bots, such as data scrapers and fraudsters.

📈 The Change:
Automated traffic is currently growing 8 times faster than human traffic.

With AI-driven search dominating, the internet looks very different from what it did even a year ago.

Want to make sure your business is ready for the world of AI search? Speak to our team today and get ahead of your competitors
🔗 www.theppcpeople.co.uk/ -started

Source: 🔗 www.cnbc.com/2026/03/26/ai-bots-humans-internet.html

3 new ways Google Ads just got a lot safer and faster! 🚀Google is rolling out some seriously cool updates to Ads Adviso...
29/04/2026

3 new ways Google Ads just got a lot safer and faster! 🚀

Google is rolling out some seriously cool updates to Ads Advisor to make our lives easier. If you’ve been frustrated by policies, security checks, or lengthy certification paperwork, this is going to help.

Google Ads AI is stepping up to help...

🔎 Fix issues faster:
It will spot policy problems and show you exactly how to fix them.

🛡️ Heightened security:
24/7 monitoring and a new security dashboard to keep your account safe.

⚡ Skip the paperwork:
No more waiting weeks for certifications, some will now be instant!

We love seeing new tools that help us focus on running successful ad campaigns, rather than getting caught up in setup and certification slowdowns.

Read about the updates in more detail:
🔗 https://blog.google/products/ads-commerce/ads-advisor-google-ads/

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