The PPC People

The PPC People Our team of UK-based digital marketers have a proven track record of delivering tangible increases i

We’ve been working behind the scenes with and for a while now, carefully managing their Klaviyo email flows to bring i...
14/08/2026

We’ve been working behind the scenes with and for a while now, carefully managing their Klaviyo email flows to bring in more repeat sales.

But we wanted to give the same attention to their campaign emails.

We’ve just built both brands a new, flexible campaign template. It’s packed with bespoke styled headers, custom hero sections, product grids, and content blocks designed specifically to make their promotional offers stand out.

Now, they have everything needed to send out engaging and on-brand emails in half the time. 🎾

Speak to us about getting better sales from your email campaigns.

🔗 www.theppcpeople.co.uk/ -started



13/08/2026

Will you click Google’s new AI buttons? 🔎

Google is testing new homepage buttons right under it's iconic search box to nudge more people into using its AI features like image generation and brainstorming.

Will users actually click them, or will these be as unloved as the 'I'm Feeling Lucky' button. Have you spotted these buttons on your device yet!

Source:
🔗 www.searchengineland.com/google-confirms-testing-new-buttons-on-home-page-to-drive-users-to-ai-powered-search-features-484597

07/08/2026

🚀 New Meta display and Google Ads campaigns.

We’ve been working with UDOOR to promote their genius walk-in bathtub doors using Meta and Google Ads - reaching target audiences across Facebook, Instagram and Google search. 🛁

UDOOR transforms your existing bath regardless of size or shape into a walk-in bath or shower, potentially saving you thousands compared to a costly replacement and refit.

🛁 Web: www.udoor.co.uk
🫧 Facebook:
🚿 Instagram:

LinkedIn Just Declared War on "AI Slop" 🚩A couple of weeks ago, we reported on Google flagging AI content in its Search,...
05/08/2026

LinkedIn Just Declared War on "AI Slop" 🚩

A couple of weeks ago, we reported on Google flagging AI content in its Search, Display, and YouTube platforms.

Now, LinkedIn has followed suit, allowing users to flag posts that "Seems like AI slop" directly on a post. This makes it easier for users to highlight content that doesn't seem real and genuine, whether in the text or imagery used.

Source: https://www.linkedin.com/posts/hsrinivasan1_ai-slop-is-a-top-priority-for-all-of-us-activity-7488612009660346374-xZiY?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIV1iYBHi7OPybalzIKilWBO4bTY5vJb8c

30/07/2026

Why running just one PPC campaign type may not be enough...

Relying on a single PPC campaign type might feel comfortable, but it can quickly turn into a disaster when algorithms change. Traditional Search, Branded Search, and Performance Max all serve a completely different purpose.

Find out why campaign diversity is king and how to maximise your budget. 👇

Read the full guide here:
🔗 www.theppcpeople.co.uk/why-running-just-one-ppc-campaign-type-may-not-be-enough/

We’ve been busy designing a range of targeted branded social posts for !From stats and glowing reviews to new partnershi...
28/07/2026

We’ve been busy designing a range of targeted branded social posts for !

From stats and glowing reviews to new partnerships and product launches, we teamed up to showcase their leading property management software for the hospitality sector.

A cohesive brand appearance online is what makes all the difference. It instantly builds trust with potential customers, helping you make a great first impression and avoid missing out on valuable sales.

Want to see if your socials can work harder for your business? Speak to our experts:

🔗 www.theppcpeople.co.uk/ -started

22/07/2026

We've been doing amazing email automation optimisation for recently. It's a great way to see massive sales growth for your business, all whilst being run in the background. 📈

After the design and optimisation of a new email automation template, we achieved a 363.6% month-on-month increase in click rate (up a massive 28 percentage points!).

Making sure your eCommerce business has optimised templates, such as thank you for your order, abandoned carts, useful news and guides, product offers and leave a review emails goes along way to building up repeat business and trust.

Speak to our email experts and see how we can optimise email automation that works for your business.

🔗 www.theppcpeople.co.uk/ -started

16/07/2026

🤖 Spotting AI ads has just got a little easier.

Google has now added transparency to it's ads in Search, Display and YouTube that states when an ad has been created or edited using AI.

We're pleased with this transparency and think it goes a long way to help make ads appear more trustworthy?

Source & Image: 🔗 www.blog.google/products/ads-commerce/google-ads-ai-transparency-labels/

We've just had this amazing review from Diane at The King Alfred School, an innovative school based in Hampstead.⭐️⭐️⭐️⭐...
15/07/2026

We've just had this amazing review from Diane at The King Alfred School, an innovative school based in Hampstead.

⭐️⭐️⭐️⭐️⭐️
"We've only been using The PPC People to run our Google Ads for a few months but they've been great at sharing information - clarifying any questions we've had and providing clear and regular updates."

Diane Leeming - The King Alfred School

View our case studies:
🔗 www.theppcpeople.co.uk/case-studies/

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