The PPC People

The PPC People Our team of UK-based digital marketers have a proven track record of delivering tangible increases i

08/10/2026

The benefits of WebP images for search rankings 🔎

If you aren't using WebP images yet, your site speed and your Google rankings might be missing out.

Why WebP is a game-changer for Search & SEO:

⚡ Faster Load Times:
WebP images are roughly 25-35% smaller than JPEGs and PNGs without losing visual quality.

📈 Better Core Web Vitals:
Smaller files mean faster page load speeds, keeping your site visitors happy and bounce rates low.

🔎 SEO Boost:
Google loves fast websites. The faster your website loads, the better your search rankings!

Google is now adding Google Review overviews directly into its search results ⭐️⭐️⭐️⭐️⭐️With this update, Google is push...
05/10/2026

Google is now adding Google Review overviews directly into its search results ⭐️⭐️⭐️⭐️⭐️

With this update, Google is pushing the importance of good reviews by adding a 'What customers love' overview into its search results. It summarises your reviews into a quick AI snippet to give users a snapshot of what people have said about your business.

Capturing reviews from your clients is now going to be a bigger contributor than before.

A+ for our team 👨‍🎓Last week was conferences galore! We attended both to hone our SEO knowledge and .London to optimise...
01/10/2026

A+ for our team 👨‍🎓

Last week was conferences galore! We attended both to hone our SEO knowledge and .London to optimise our paid search campaigns.

Both were great days learning about upcoming trends and what the future holds for search and SEO, helping us ensure we deliver the best possible returns for your campaigns going forward.

Thanks again to everyone at SearchNorwichXL and PPC.London. There were some fantastic speakers, and we left with plenty of answers and exciting new strategies to implement!

Why UK agencies struggle with client churnStruggling to keep clients long-term after a big project? You’re not alone. Yo...
29/09/2026

Why UK agencies struggle with client churn

Struggling to keep clients long-term after a big project? You’re not alone. You work hard to win a new client, but after you hand over the new website, it's back to chasing leads for the next project.

Client churn usually comes down to three big traps:

1️⃣ Jack-of-all-trades:
Running complex Google Ads without full-time dedicated expertise.

2️⃣ Capacity issues:
Expensive in-house hires that dent your profit margins.

3️⃣ Lack of transparency:
Reports that don't show real, bottom-line conversions.

Ready to stop the churn and start scaling your business? 🚀

Read the full blog here!
🔗 www.theppcpeople.co.uk/why-uk-agencies-struggle-with-client-churn/

Make running your WordPress site easier than ever before. 🧑‍💻With a little help from ChatGPT, you can make changes and u...
23/09/2026

Make running your WordPress site easier than ever before. 🧑‍💻

With a little help from ChatGPT, you can make changes and updates to your site without having to do them yourself.

Whether you want a new page, need a product updated, or want to flag missing image alt tags, you can now do it all via text prompts. With the new WordPress ChatGPT plugin, you can automate those manual tasks.

Check out the latest WordPress blog and see how you can save time administering your WordPress site.

Source: 🔗 www.wordpress.com/blog/2026/08/24/chatgpt-plugin/

First Instagram, then LinkedIn, and now Microsoft is stepping up on AI transparency in ads. 🤖Microsoft has updated its g...
21/09/2026

First Instagram, then LinkedIn, and now Microsoft is stepping up on AI transparency in ads. 🤖

Microsoft has updated its guidance on using AI-generated content on its advertising platforms. The goal is to help build trust by keeping things clear for consumers.

What you need to know:

✅ Transparency is key:
If your ad imagery uses AI to generate or significantly alter content, Microsoft expects this to be clear.

✅ Keep the metadata:
Microsoft embeds invisible watermarks and metadata into AI content created with its tools; make sure you don’t remove these.

✅ Visible disclosures:
Depending on your market and content, you may need to include visible or audible disclosures on video and image assets.

✅ No fakes or misleading content:
Labelling AI content won't help if it violates Microsoft's policies. Fakes, unauthorised likenesses, or deceptive edits will be rejected.

Make sure your ads remain compliant in the AI world; speak to our ads experts today.
🔗 www.theppcpeople.co.uk

Source: 🔗 https://help.ads.microsoft.com/apex/index/3/en/60265

18/09/2026

Google Analytics has made tracking your web results much easier! 📊

Customisable dashboards have arrived in Google Analytics (GA4).

Instead of jumping between reports to see how your campaigns are performing. You can now drag and drop your most important data, scorecards, bar charts, and conversions into one simple overview on your dashboard.

What does this mean for your business's campaigns?

🎚️ Less time switching through different pages to find your results.

🎯 Faster, clearer updates on your campaign KPIs.

👥 Shared visibility of key results for your entire team.

Have you customised your new drag-and-drop dashboard...

Source: 🔗 www.searchengineland.com/google-analytics-launches-customizable-dashboards-488343

First Facebook, now Amazon is getting caught ‼️Last week, we reported on Facebook getting fined in a landmark case for p...
15/09/2026

First Facebook, now Amazon is getting caught ‼️

Last week, we reported on Facebook getting fined in a landmark case for purposely making social media addictive. Now, Amazon has been caught and is being sued by the FTC (Federal Trade Commission) over changes to advertising costs on its platform. Reports indicate these changes generated over $20 billion in additional advertising costs for Amazon.

With these ongoing stories and lawsuits, is Big Tech getting even harder to trust? Does it make you question the changes they make behind the scenes?

Source:
🔗 www.searchenginejournal.com/ftc-sues-amazon-over-alleged-20-billion-advertising-surcharge-scheme/587870/

We're starting to see some great results coming through for our client (RCM Construction Equipment). They're a great ex...
10/09/2026

We're starting to see some great results coming through for our client (RCM Construction Equipment). They're a great example of how you can achieve success, even when operating within a niche industry.

Consistent SEO improvements, such as refreshed content, focused industry keywords, and Google Shopping, are starting to deliver great returns for this brand-new site.

Lets' get your site found in online search, talk to our SEO experts:
🔗 www.theseopeople.co.uk

Google is emphasising the importance of well-designed ads on its platforms. 🖼️Google has just released creative guidance...
07/09/2026

Google is emphasising the importance of well-designed ads on its platforms. 🖼️

Google has just released creative guidance on creating ads for YouTube and their suggestions apply to most other platforms too. A well-designed ad that is clear and easy to follow, stands out and converts better than those that are crammed with links and buttons.

If you have an ad campaign you're looking to run on platforms such as YouTube or Instagram, we can help as we're experts in crafting the right visuals that capture your audience's attention.

🔗 www.theppcpeople.co.uk

Google Creative Guidance:
🔗 www.support.google.com/google-ads/answer/18061165?sjid=3076699891432658711-EU

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