The Write Impression

31/12/2025

However you are seeing in the new year, we hope it's a good one. Here are a few thoughts from our managing partner, Kate, on the top marketing trends in 2026 (with a twist).

When it comes to marketing strategy, Many expectations in 2025 have been based on high-speed and high-output. In 2026, clarity will be king.

24/12/2025

That's a wrap for 2025! Wishing you all a very Merry Christmas and a happy, healthy New Year. We'll be back in the office on Monday, 5 January 2026.

28/11/2025

What a lovely way to end the week. At just eleven years old, Adam Hussein has not only founded his own social enterprise, but he is also making a difference to people's lives through his love of rice pudding.

His message is simple, but so powerful, and he is just an inspiring young man. So, we wanted to help a little bit. It was a pleasure for Kate to meet with him and give him his new branded clothing yesterday.

Lyndee Oscar, your work with children like Adam through Essex Business Kids is incredible.

You can read more about Adam's Rice Pudding in the article, and if you would like to support any of these young entrepreneurs with mentoring or sponsorship, please get in touch with Lyndee.

Discover the story behind Adam's Rice Pudding, a social enterprise with a purpose that supports local charities and community.

06/10/2025

Do your annual reports miss the mark?

Social value reports get read, shared, and acted on.
‘Beyond the Annual Report,’ our new 31-page social value reporting Best Practice Guide shows you how to turn compliance into connection, combining data, stories and visuals to prove your impact, strengthen bids, and inspire your community.

Written by award-winning comms experts, it’s packed with practical steps, templates and case studies that will help you tell the story behind the statistics.

Download your copy today and start showing the difference you make, not just the work you do.

Download your free copy today:

Annual Report Writing and Design Services | Social Value & Impact Reports Transforming Your Social Value Story into Stakeholder ImpactAre you looking to engage stakeholders? Win bids? Build reputation? Let’s get started… Download the Best Practice GuideWhy do ‘Traditional’ Annual Reports Fai...

19/09/2025

Trust isn’t a “nice to have” It’s the foundation of your marketing funnel.
In her latest insight article, Head of Strategic Communications Nikki Logan argues that while only ~3% of your audience may be ready to buy today, the other 97% are already making judgments about whether they trust you.

Her advice? devote ~90% of your content to trust building, and only ~10% to direct selling.
Key trust builders include:
1. Consistent messaging: keep tone, values and positioning aligned across touchpoints
2. Social proof: real voices, real outcomes, real case studies
3. Authenticity: stand out in a sea of content
4. Transparency around data: clear policies, honest opt-ins
5. Leadership visibility: let people see who’s behind the brand
6. Crisis communication: how you respond matters more than never failing
If your content today is all “buy now,” it’s time to rethink. Trust is your long game.
👉 Dive into the full piece: https://twi.agency/insights/why-building-trust-is-important-for-your-brand/

Understand why building trust matters. A consistent approach can lead to long-term success and deeper customer loyalty.

18/09/2025

Why does storytelling matter in marketing?

Our brilliant Head of Strategic Communications, Nikki Logan explores how brand stories do more than “sell” - they help people care.

From deciding to start at the end (thanks to a tip from Andrew Stanton ) to choosing the narrative frames that resonate, Nikki lays out how brands can move from transactional to emotional.

She also shares four story types (origin, underdog, hero-journey, social mission) and key questions to make your story more powerful:

What’s your promise from the first line?

How do you make your audience feel something, not just think something?

Where is suspense or anticipation built in?

Whose voice or perspective carries your narrative?

Read the full article to dive deeper into how storytelling triggers empathy, trust and action, and how we use it in everything from annual reports to campaigns.

👉 Read here: https://twi.agency/insights/storytelling-in-marketing/

Harness the power of storytelling in marketing to connect with your audience and create impactful brand experiences.

17/07/2025

Congratulations to our Summer Intern Princess Ankrah-Korletey, who has graduated from Anglia Ruskin University with a First Class BSc (Hons) in Business with Entrepreneurship this month, along with taking home the award for 'Best Student of the Year' for her course, and passing her driving test first time!

Watch this space for a fantastic project delivery for an amazing charity...

05/02/2025

Our team at TWI is passionate about supporting small businesses beyond the 9-5. Delivering workshops for local business owners was a meaningful experience, and it’s been amazing to see them putting our ideas into action!

If your community could benefit from interactive workshops or a strategy session, reach out to our friendly team via the link in our bio 💥

30/01/2025

🎉 Big news! TWI is now a Corporate Affiliate of 🏆We're taking our commitment to PR excellence to the next level.

Our team members Kate Everett and Maisie Budinger have joined the CIPR East Anglia Committee.

🌟We're excited to elevate our services and continue delivering leading PR strategies. Here's to the next chapter of innovation and growth in PR! 🚀

24/12/2024

Our year in review 🎉

2024 has been a year of growth, impact, and fun! From raising over £1,000 for charity to celebrating 30 award finals, we’ve truly made it a year to remember. The team also built 3 websites, attended 25+ events, presented 20+ workshops, and reached over 1 million social media impressions! 🌟

We’re taking a short break over the holidays and will be back on the 3rd of January. Our office will be closed from the 24th of December.

Here’s to an even more exciting 2025! 🥂

23/12/2024

TWI Festive Fun! 🎄

The TWI Christmas quiz came back bigger and better this year! 🎉 We swapped the traditional Christmas dinner for a tasty Noodle Bar and ended the night with some epic karaoke.

If you happened to be in town and heard some questionable singing coming from the pub – no you didn’t! 👀🎤

Cheers to an unforgettable night and an amazing year! We’re excited to continue delivering results for our clients (that are almost as good as our do's😜) right up until Christmas!

06/12/2024

Is your Facebook Business account really in trouble? Don't fall for fake messages! 🚨

At TWI, we’re here to de-bunk your worries and keep your account safe. Remember, Facebook won’t DM you unless you’ve initiated contact through Meta Business Suite - and they’ll NEVER ask for your password or sensitive info.

Now you can worry less about hackers, and focus more on:

🔒 Ensuring compliance and security

✅ Keeping your profile optimised

📊 Monitoring insights

💬 Engaging with followers

Need help with your social strategy? Let’s chat! 💡