23/06/2026
What happens to your branded merchandise once the event is over?
As part of our ongoing sustainable marketing content series, we've been exploring impacts and innovations in the world of promotional merchandise.
For our latest guide, we spoke to Toni Irwin from Impamark and Cathy Benwell, co-founder of A Good Thing UK, about how businesses can make better choices – from selecting products people genuinely want and use, to ensuring surplus stock doesn't end up in landfill.
Their insights challenge the traditional approach of ordering thousands of low-cost giveaways and instead encourage marketers to think about usefulness, longevity, supply chains and end-of-life impact.
As London Climate Action Week shines a spotlight on the role organisations can play in tackling environmental challenges, we believe marketing has an important role too. Better decisions don't always require bigger budgets – just more informed choices.
📖 Read the full guide:
Promotional merchandise has long been a staple of business marketing - pens, mugs, tote bags, lanyards and stress balls have become familiar sights at