29/07/2025
Google Search AI Mode goes live in the UK: 28th July 2025
How to Future-Proof Your SEO Strategy with Relevance Engineering
AI is no longer looming on the horizon—it’s fully embedded in the search experience. With the launch of Google Search AI Mode, SEOs are no longer optimising just for users or traditional SERPs, but for large language models (LLMs) that synthesise and summarise web content.
In short, the SEO rulebook is being rewritten. And it’s time we stop treating AI as a bolt-on and start evolving our strategies to remain visible in this new search paradigm. The answer? Relevance Engineering which is a practical framework for aligning your content with the way AI and search engines process and present information.
Let’s break down what that means, why it matters, and how to get started.
Read the full article online:
https://seoandweb.co.uk/blog/google-search-ai-mode-goes-live-in-the-uk-28th-july-2025/
AI is no longer looming on the horizon - it's fully embedded in the search experience. With the launch of Google Search AI Mode, SEOs are no longer optimising