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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Footprint Digital

Name: Footprint Digital
Address: 1-3 Head Street, Colchester, CO11NX, GB
Telephone: +441206899517

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Footprint Digital

We believe there is nothing you can't achieve. We provide Education & Specialist Digital Marketing Se Our job is to make you More Money Online.

Footprint Digital Marketing Agency was born out of the belief that people can do better.

27/08/2026

In insurance marketing, proving return on investment (ROI) has never been more important or more difficult.

Marketing teams are under increasing pressure to demonstrate not just activity but impact, showing clear commercial contribution to growth, retention and profitability.

The challenge is that insurance is a complex, high-consideration sector with long customer journeys, multiple touchpoints and a mix of online and offline conversion drivers.

Gut feel is not enough.

To succeed, marketers need to move towards a model built on data, clarity and confidence in decision-making.

At Footprint Digital, we believe in humanising digital marketing while connecting the dots between data and commercial outcomes.

For insurance marketers, this means shifting from reporting on activity to proving value in terms that leadership teams actually care about.

Read more here: footprintdigital.co.uk/library/the-insurance-marketers-guide-to-proving-roi/

26/08/2026

AI - the only way to get a group photo of office dogs (+ cat) where they’re all looking in the right direction.

Today’s International Dog Day - and our pets wanted to remind you that means you have to give your fluffy friends extra treats, more pats, and a super long walk. We don’t make the rules 🤷‍♀️

25/08/2026

🎉 Next Month 🎉

eventbrite.co.uk/e/ai-the-future-of-professional-services-marketing-tickets-1986418303619

Get registered for our panel event with Jessica G., Rachael Dale, Sam Monaghan, and Josh Yasar hosted by Clifford Chance.

This will be a thought-provoking few hours bringing together some of the brightest minds in professional services marketing to tackle some of the biggest questions facing the industry today.

We’ve got an hour-long panel planned, with plenty of time afterwards for questions, discussion and debate.

It’s also a great opportunity to meet new peers, catch up with familiar faces and share ideas, challenges and experiences with others who understand the realities of marketing in professional services.

Whether you work in legal, finance, insurance or another professional services sector, this is an event you won’t want to miss.

We can’t wait to see you there!

24/08/2026

This video is about YouTube changing the way views are measured and tracked - but it’s mainly an excuse to show off the glorious, very good dog, Poe.

21/08/2026

Michael Scanlon started a series of paid media training sessions with our team this week. The first one was great and we’re looking forward to learning more from him over the next few weeks! Thanks, Mick!

20/08/2026

Google Ads has changed again.

This week Google began updating the way campaigns using target-based bidding strategies behave when they are limited by budget.

The change affects Target Cost Per Acquisition (tCPA) and Target Return On Ad Spend (tROAS) campaigns across Search, Shopping, Performance Max and other campaign types, as well as Target Cost Per Click for Demand Gen.

On the surface, it sounds like another relatively small adjustment to Google’s increasingly automated advertising platform, but in reality it highlights something much bigger.

As advertising platforms take more of the day-to-day optimisation work away from advertisers, understanding what is happening behind the automation becomes more important, not less.

Google’s latest change is a particularly good example of why... www.footprintdigital.co.uk/library/googles-latest-bidding-change/

17/08/2026

Claude has started putting invisible watermarks into AI generated content - and other AI assistants are quickly following suit.

This is to comply with the EU’s Article 50: ‘Transparency Obligations for Providers and Deployers of Certain AI Systems’.

However, watermark removal tools are quickly being developed so what does this really mean for AI content, plagiarism, AI hallucinations, and user experience?

Sam Monaghan and Kieran McLoone delve into this topic on - but it’s such an interesting one we might need to get them to sit down and discuss it further! 🏃🏼‍♂️🏃🏻‍♂️

14/08/2026

Isabella Howson’s got some to share with you this week.

She’s been doing the behind-the-scenes keyword research and mapping that makes SEO content shine and keeps webpages properly structured and targeted to help attract the right users through search.

Keep up the good work Issy, and have a great weekend!

13/08/2026

Our Technical SEOs talk a lot about the importance of a fast website. So, we decided to look at what happens when an insurance website gets it wrong.

In a market where customers compare providers, research their options, and expect instant access to information, a slow website can quietly undermine your entire marketing strategy.

The impact goes far beyond technical SEO. Site speed can affect search visibility, conversions, paid media performance, customer trust and, ultimately, growth.

Our latest article explores the true cost of a slow insurance website, and how a faster site can help insurers get more from their paid media budgets, improve search visibility, convert more customers and deliver the experience today’s buyers expect.

Read the full article: https://www.footprintdigital.co.uk/library/the-cost-of-a-slow-insurance-website/

12/08/2026

AI is changing professional services marketing. Are you ready?

AI is moving fast, and for professional services marketers, the questions are getting bigger.

How will AI change the way clients find and choose firms? What does it mean for relationships, reputation and business development? And how can marketing teams actually use AI effectively without losing the human element that makes professional services different?

Join us at Clifford Chance for AI & the Future of Professional Services Marketing, where we’ll bring together expert voices from across the legal, accounting and insurance sectors for an honest, practical discussion about what comes next.

Expect real-world perspectives, lessons from the people already navigating AI, plenty of discussion and practical ideas you can take back to your own team.

Plus, there’ll be time to meet and connect with other professional services marketers and growth leaders over the course of the event.

🎟️ Tickets are completely free, but spaces are limited. eventbrite.com/e/ai-the-future-of-professional-services-marketing-tickets-1986418303619

Reserve your place and join the conversation about what the future of professional services marketing looks like.

Address

1-3 Head Street
Colchester
CO11NX

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+441206899517

Website

http://footprintdigital.co.uk/contact

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