On Point Content

07/06/2023

Sure, I could not live without wireframing and project planning tools. But, I almost always start the content planning process with printed paper and a pencil. Why? Because good content that truly engages people is a creative process, and the best words readily flow when handwritten.

To use a quote by Horace, "The pen is the tongue of the mind."

26/05/2023

OPC is super excited to be supporting client, Agile Technical Solutions - IT Support, Security & Consultancy, with the communications for its first-ever networking event. We can't say too much at the moment, but if you're a sizeable business or organisation with multiple computer users, this mini-golf cyber networking event will be of interest!

Our Client Account Manager, Rachel Mcleod, has been working on something rather special with our software partner, Hornet Security, and Essex Police’s Cyber Crime Prevention Unit to give our business community a great opportunity to network and learn about business cyber crime over lunch & mini-golf.

More will be revealed in due course, with invitations starting to go out soon, but if you want to hear more about this exciting Colchester event, please email Rachel at [email protected]

Thanks!

11/05/2023

At OPC, we've written winning award entries for some of the biggest award programmes in the world. We go through the same step-by-step process with clients every time. A successful entry will always:

- Tell a compelling, emotive story
- Evidence every single statement
- Take judges on a real journey that's personal to your business
- Be honest about the setbacks you've faced and how you overcame them
- Keep to the word limit
- Answer the question/s posed
- Be structured for an easy and enticing read
- Make the judging process easier

Below are our top five tips that we recommend you keep in mind when you prepare an entry. Or better still, ask us to write your award entry for you. We promise to make light work of the process.

https://www.onpointcontent.co.uk/whitepapers-and-awards/

28/03/2023

Great copy is just as much about what you do not include as what you do!

Getting the balance right is, dare we say, a bit of a balancing act and one that OPC is well-rehearsed at.

22/02/2023

What an absolute pleasure it was in helping the amazing team at Burnett Barker Solicitors completely refresh their website. We're thrilled with the new design!

23/01/2023

We see new designs for clients all the time. So when we found the time to spruce up our Brand Voice Discovery Workshop presentation, we got super excited!

To find out more about OPC can help you develop your brand tone of voice, head over to https://www.onpointcontent.co.uk/elevating-brands/

23/12/2022

Just a quick message to wish all our friends, colleagues and followers a very Merry Christmas and Happy New Year.
OPC is signing off now after another very busy, fun-filled year.
See you all in 2023🥳

13/12/2022

Love working and partying with this fabulous IT team. Such a great group of highly-skilled awesome people who love supporting businesses, charities and schools. 💙

14/11/2022

We might be opening a grammatical can of worms here, but sometimes the Oxford Comma is helpful – especially if you want to avoid ambiguity. And, if there’s one thing copywriters agree on, it’s the importance of being clear.

Here, we’re clearly saying (much to the relief of SEO consultants and web designers) that we’re not everything to everyone. We focus on what we do best, creating great copy. We bring in specialists for everything else.

Arlo (our red lab) knows it all, of course!

10/11/2022

When it comes to writing good copy, less is more. The quicker you can explain your offering, the better. Here are our top tips for helping you make your content more concise.

We hope you enjoy the read - it won't take you too long as we've kept it short and punchy!

Learn how to write shorter copy with five top tips from award-winning copywriters On Point Content. Key takeaways for all abilities.

26/10/2022

As it has been a little while since OPC posted (crazy busy), we thought we'd reshare a not-so-old favourite of ours. Why? Because it makes us smile.

25/08/2022

A not-so-little Google update happened while OPC was on holiday, and we've got to say, we couldn't be more delighted. Launching what it calls the "helpful content update," Google wants to see people being able to access more original, helpful content written by people, for people.

Thankfully, our clients are already doing this and reaping the rewards, but what is 'helpful content'?

Helpful content is copy and other content (visuals are just as important) that is created for people rather than search engines. It's a little more complicated than this, but that's the crux of it.

So, you need to know who your audience is, what their pain points and desires are, and how you can genuinely help them. And yes, this often means not 'selling' to them at the earliest opportunity.

If you want to find out more, we encourage you to read Google Search Central's blog - it's, dare we say, helpful content!

Home Search Central Google Search Central Blog What creators should know about Google's helpful content update Thursday, August 18, 2022 Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” t...