08/05/2026
John is back from Hero Conf UK, part of brightonSEO, where he delivered his talk, “How to Win Conversions and Influence the Algorithm.”
To say we’re proud of him is an understatement. It was a brilliant opportunity to bring a Northern Ireland eCommerce perspective to one of the UK’s best-known digital marketing events.
We’ve shared a new blog on what John spoke about, why customer questions are more powerful than most businesses realise, and what brands can take from the talk.
For anyone who wants the quick version, here are 3 big takeaways:
🟢 Customer questions are not just support queries. They are clues to what is stopping people from buying.
🟢 More ad spend will not save a weak buying journey. Fix the leaks before you pour more traffic in.
🟢 The strongest marketing happens when customer needs, business goals and platform signals all work together.
Read the full blog now on the blog section of our website https://loom.ly/Qbbznsw
We are pleased to share that Vend Digital’s Managing Director, John Walker, has returned from Hero Conf UK, part of brightonSEO, after speaking at one of the