29/04/2017
3 Reasons You Should Start Marketing on Social!π±π€
As a business owner, I bet Β£5 you've have heard the phrase 'Social Media Marketing' before? But what exactly does that mean? Why will this Social Media 'thing', bring all this value to my business when I'm perfectly happy advertising in local papers, magazines etc... I'm here to tell you exactly that!
βοΈ1 - Where are the majority eyes and ears?
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Can we all agree, that the point in marketing and advertising is to get your businesses messages and products in front of as many people as possible? Great! Wellllll... Where are the majority of people spending their time every day? FACEBOOK! (100,000+ active North Wales users) That's over 100K+ eyes and ears available to consume your businesses messages and products. Done right, you'll never go back to print.
βοΈ2 - Getting your message in front of the people that matter.
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So, a lot of local magazines, radio broadcasts and even newspapers offer advertising for a fixed price and in return guarantee a certain number of 'impressions'. Okay, well, how many of them are going to bring you business? For example, if you're a Real Estate agent and you pay for this advertising. Your goal is to get as many people as possible, who are looking to buy a home, to see that ad so they will buy from you. But how many of those 'guaranteed impressions' matter? And WHY are you paying for the ones that don't? Social Media advertising allows you to target people by location, gender, age, language, hobbies, race, income, relationship status and on... Can you see the power of this?
βοΈ3 - The power of 'word-of-mouth'.
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Word of mouth has been around since the days of bartering, right? You get a great deal, hear of something amazing or something went viral that made you laugh. You automatically have this urge to tell everyone!! AND, it's usually on Social Media. Writing a status, posting a picture/video or hitting that SHARE button is our method of telling the world our 'word-of-mouth' recommendation. From a business perspective, it's much easier to get someone to share your content on social media then it is to get them to physically tell 400 of their friends in person. AND, studies have shown, that when someone see's their friend has shared a business on social media. It has the EXACT same effect as telling them about it, in person... Think about that for a minute...
If you made it this far then congratulations!!π Thank you so much for reading and I really hope you have found some useful information that has made you think twice about dismissing marketing on Social Media...
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