14/04/2025
Posting reels and hoping they’ll take off? This might be why they’re not.
Instagram has (finally) shared how reels actually get seen - and once you understand it, you can start creating with intention instead of guesswork.
There are two algorithms behind reel reach - one for your followers, and one for everyone else. And while they prioritise different things, there’s one metric they both rely on: watch time.
This post breaks it all down so you can stop pouring time into reels that go nowhere and start building the reach you actually want.
Whether you’re a one-person business, juggling all the plates, or simply trying to make your content do more - this one’s worth saving.
Like this kind of breakdown? Let us know and we’ll keep them coming! 💫
