Profitable Print Relationships

23/09/2024

🔴 UKvUSA: The Good, Bad and Ugly of Sales Approaches 🔴

Here’s the latest episode of UKvUSA

Deborah and I share some valuable stories and lessons about the good and the bad of approaches we have had from printing companies over the years.

Here’s the link: https://profitableprintrelationships.com/print-buying-ukvusa-print-sales-approaches/

What interesting sales stories do you have that you can share with us?

Matthew

02/09/2024

🔴 Your comfort zone is a bad place to be 🔴

Is your comfort zone preventing you from achieving results?

👉 Do something outside of your comfort zone today! It is the best way to improve

Here’s the link: https://profitableprintrelationships.com/your-comfort-zone-is-a-bad-place-to-be/

How often do you get outside of your comfort zone?

Matthew

27/08/2024

🔴 Never forget to make a sales call again 🔴

Sales people rarely contact me when they should

👉 The shocking truth about sales follow ups in the printing industry – from personal experience
👉 I never forget to make a sales call – here’s why
👉 The real secret to running a successful sales diary

Here’s the link: https://profitableprintrelationships.com/print-sales-diary/

Do you run a sales diary?

Matthew

19/08/2024

🔴 How do you get a prospect to move their business to your company? 🔴

Moving an account from one supplier to another is not as simple as it might seem

👉 Buyers are often reluctant to give bad news to suppliers
👉 Getting them to break up with their current suppliers is part of the sales process
👉 How to help a prospect break up successfully with their existing supplier

Here’s the link: https://profitableprintrelationships.com/how-do-you-get-a-prospect-to-move-their-business-to-your-company/

Do you struggle to get prospects to move to you?

Matthew

Have you ever made the sale and then lost it straight away? I’ve heard a number of instances recently where sales people have closed the deal with a prospect. But then nothing has happened. The promised business has not appeared. On closer investigation it has turned out that the prospect has got ...

12/08/2024

🔴 Are you promoting your competitors by mistake? 🔴

Here’s how your sales message can help a prospect choose another print company (even if you’ve made a great pitch)

👉 This situation happens to printers and designers all the time
👉 I know several print companies that are frightened to give good ideas to their customers
👉 So how do you overcome this problem?

Find out how: https://profitableprintrelationships.com/why-your-sales-message-can-help-a-prospect-choose-your-competitors/

How do you stop prospects and customers from looking elsewhere?

Matthew

Can you imagine creating a great sales message to engage your customer?  It focusses on a small target audience.  It highlights a key pain.  And it shows that you have a fantastic solution to this pain. Can you imagine seeing the buyer’s eyes light up as you explain this to them.  Can you imag...

05/08/2024

🔴 Batch processing – essential for your working day 🔴

Most of us could work more efficiently

👉 Statistics that show just how much time many people waste in a working day
👉 The benefits of batch tasking
👉 How to best manage customer queries

Here’s the link: https://profitableprintrelationships.com/productivity-batch-processing/

How efficiently do you work?

Matthew

development

29/07/2024

🔴 What to do when prospects say no 🔴

It’s time to embrace no!

👉 When a prospect says no it can actually be really positive – here are three reasons why
👉 Why a serious no really helps a sales person
👉 A handy strategy for when people really aren’t interested

Here’s the link: https://profitableprintrelationships.com/what-to-do-when-prospects-say-no/

What do you do when a prospect says no?

Matthew

Here are three of the opportunities that are available when a prospect says no to a print sales person

22/07/2024

🔴 UKvUSA: Launching New Products with Customers and Prospects 🔴

This was a memorable episode

👉 Deborah and I fight! A lot!
👉 I actually made Deborah speechless!!! Is this a first? 😂
👉 There are two completely different views here. Who is right?

See sense and vote UK!

(I actually think I may lose this one as many printing companies would prefer to go along with Deborah’s strategies…)

Here’s the link: https://profitableprintrelationships.com/print-buying-ukvusa-launching-new-products/

Which set of strategies do you prefer?

Matthew

01/07/2024

🔴 Seven questions that help you define a powerful personal brand 🔴

👉 Everyone needs a personal brand
👉 But how do you know if it will resonate or not?
👉 Here’s how to find out

Here’s the link: https://profitableprintrelationships.com/seven-questions-that-help-you-define-a-powerful-personal-brand/

How does your personal brand score on these questions?

Matthew

24/06/2024

🔴 Personal brand is so much more than building relationships 🔴

👉 Why I’m not a fan of traditional relationship selling
👉 What today’s buyers are looking for in a sales person BEFORE they are prepared to engage with them
👉 What is personal branding really about?

Here’s the link: https://profitableprintrelationships.com/printing-personal-brand/

Do you have a personal brand?

Matthew

17/06/2024

🔴 We have been selling print for too long 🔴

Think about selling print from your customer’s point of view

👉 They don’t know anything about print
👉 They don’t care about what sort of press you use or understand your systems
👉 They don’t want you to be selling print.

Today’s customers want three things: find them out in this article:
https://profitableprintrelationships.com/selling-print-3/

What do you do to engage today’s customers?

Matthew

Selling print is hard. If you want to sell print successfully, it is important to understand these three things that today's customers want

10/06/2024

🔴 Why personal brand is so important when selling print 🔴

👉 What is a personal brand
👉 The importance of personal vs corporate brand
👉 The exception to the rule

Here’s the link: https://profitableprintrelationships.com/personal-brand-selling-print/

Do you have a personal brand?

Matthew