Black Cliff Media

04/03/2024

📣 Join us at our LUNCH & LEARN event (hosted by Sky) on March 12th, Birmingham.
💡 'How to Create Great TV Ads Without Breaking the Bank'
https://adsmartfromsky.blackcliffmedia.com/

We'll be discussing why TV Advertising matters for SMEs and how you can create your very own Ad for just a whisker more than an online video!

Speakers:
Chris Morris (AdSmart from Sky guru and Sales Manager)
Edward Loades (Managing Partner, Black Cliff Media Ltd.)

Sign-up for free here. See you in Birmingham!
👇👇👇
https://adsmartfromsky.blackcliffmedia.com/

Lunch & Learn Birmingham,12th March 2024 Birmingham,12th March 202412.30 pm – 2.00 pm 12.30 pm – 2.00 pm Sign-up for […]

06/02/2024

❓Are Characters Important in Advertising?

Whether you like her or loathe her 'Aunt Helga' from IONOS's advertising campaign is very memorable. She has become the figurehead of the company's advertising and provides a focal point for consumers to form opinions about the brand.

Either way, IONOS is onto a winner. It doesn't entirely matter what your opinion is of her but what advertisers are aiming for is divisiveness. Aunt Helga is a Marmite character which is absolute gold dust.

💡 The great thing about characters is that you have the option to choose between having an actor portray your focal character or design a character from scratch in the form of a

Either way, you can explore memorable characteristics; unusual hair, props, accents and mannerisms.

Which characters in advertising have been the most memorable for you?
(The Cadburys gorilla remains in my memory banks 🙂

26/01/2024

❓ Is AI the real deal when it comes to generating accurate content?

Sure, it’s great for ideas BUT B2B agencies have to tread extremely carefully when it comes to generating precise, technically accurate campaigns.

Some really interesting takeaways from this interview with Mike Maynard, owner of Napier Partnership Limited

Check out the full interview here:
https://blackcliffmedia.com/blog/why-ai-is-going-to-disappear-in-marketing/

1) How has AI changed your industry over the last few years?

22/01/2024

One of our latest web design projects for DBConcepts GmbH.
Thank you for the opportunity to be part of it.
https://blackcliffmedia.com/portfolio/db-concepts-web-design/

The main features of the website include:

22/01/2024

🎬 With a small amount of preparation, the volume of content you can produce in 1 day of filming will pack your channels for months to come. From Case Studies, Testimonials, Culture Videos to Recruitment Campaigns, check out our content tips to get the maximum value out of your day of filming.

Read the full article here:
https://blackcliffmedia.com/blog/b2b-video-mastery-what-can-be-achieved-in-1-day-of-filming/

Time is precious for all B2B senior decision-makers and marketing teams. The creation of meaningful marketing content can be hugely time-consuming involving a

22/01/2024

🎧🎬 Always a pleasure to work with the fine folks at Red Lorry Yellow Lorry.

This time we put together their to celebrate their 20th anniversary. The video has been used for multiple purposes;

✅ Opener for their PR Conference 'Lorry Lab'
✅ Feature website content
✅ Lead generation tool

Red Lorry Yellow Lorry specialise in B2B tech PR campaigns for Enterprise IT, Media Tech and Cybersecurity companies.

Onwards and upwards for 2024 Team Lorries 👍

22/01/2024

🎥💹 Our best performing for E-Learning platform Oxbridge, 'Welcome to MyOxbridge'

Check out the full video here:
https://lnkd.in/dKU6NfmF

31/08/2023

How do we make sure our visitors stay engaged and most importantly easily find the content they came for?

Here are 5 fundamental basics of great website UX:

This article presents 5 rules of great User Experience that are fundamental if we want our website to be useful and effective.

31/08/2023

🎨 We love experimenting with different illustration styles when it comes to designing artwork for . Check out our artwork for TYREX CYBER (ex KUB) and Airbus Defence and Space Cyber.

Illustrations designed for an Animated Explainer Video explaining the technology behind KUB’s USB cleaner technology (powered by Airbus Defence and Space’s proprietary Orion Malware technology).

12/06/2023

🎥 Whether you’re filming b-roll, a series of interviews or an all-singing-all dancing , it’s always worth considering a tracking shot.

✅ Increase production values
✅ Add movement to static environments
✅ Utilise new equipment = a happy camera operator 😃
✅ Provides a cinematic look to corporate content

04/05/2023

🎬 Filming day in the heart of Northamptonshire with advisor Rosalind Kainyah MBE.

Camera Operator and all-round good egg Scott Harris shares some of his thoughts about getting setup prior to the shoot:

✅ Arrive at the location before the client, especially if you haven't seen the venue beforehand.
✅ Move all filming equipment inside and set up the camera + sound in case there are any unexpected tech issues.
✅ Identify the best interview spots so you can present options to the client when they arrive.
✅ Check the availability of power sockets close to where you'll be filming.
✅ Getting all of this done ahead of time gives you lots of breathing space so you can focus on prepping interviewees and generally being sociable 👍

Production: Black Cliff Media Ltd.
Director: Edward Loades
Producer: Elizabeth-Mary Arthur
Camera Operator & Sound: Scott Harris