20/11/2024
Sometimes, you have to disrupt the market ...
.. But only when your product demands a disruptive brand.
Recently, I had the privilege of collaborating with the powerhouses Jonny Cooper & Peter Scott IV on their latest venture: Consultants in Business (CIB).
If you’re a business owner, CEO, or HR professional seeking innovative solutions to problems that stifle profitability, CIB is where you want to be. They match highly skilled consultants across various specialties with high-end businesses, providing tailored solutions that truly make a difference.
For this project, we intentionally broke away from the traditional corporate mold. Instead, we crafted a brand identity that throws a curveball into a stereotypical industry. The goal? To set CIB apart and reflect the bold, impactful approach they deliver.
The result: a clean, punchy, and adaptive wordmark. We used vivid highlighter green marker graphics to illustrate the improvements CIB makes to standard industry processes—highlighting the evolution, quite literally.
Beyond the visual identity, I also designed the website’s overall styling and LinkedIn assets, bringing CIB’s fresh approach to life across every touchpoint.
Take a look: http://CIB.global
Is it time for your brand to align more powerfully with your business and audience?
Let’s chat. You might be surprised at the transformative impact we can create