Bearhat Marketing

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Bearhat Marketing Marketing agency helping small businesses owners sell more stuff. Take the FREE marketing benchmark quiz. See LinkTree! Hi, I'm Vic! It’s a lot to handle!

With over 12 years in creative and marketing agencies across the Midlands, I’ve gathered a wealth of experience in all things marketing. From social media to SEO, I’ve seen and done it all. I started Bearhat Marketing because I know how overwhelming and complex marketing can be, especially for small businesses. You’re told to juggle multiple social media platforms, create tailored content for each

one, manage your online community, optimise your website for leads, and run ads—all while trying to keep your business running smoothly. Many small businesses face the tough choice between hiring a full-time marketing manager or engaging a big agency, both of which can be costly and inflexible. That’s where Bearhat comes in. As a Northern girl with extensive digital marketing expertise and a network of specialists, I offer a more affordable and flexible solution. With Bearhat, you get all the benefits of professional marketing support without the hefty price tag or commitment. Let’s make marketing simpler so you can focus on what you do best - running your business!

11/03/2026

Aaaand this is what happens when you assume your audience knows your product or service 🤣

You’re too close to your business, you’ve forgotten what it’s like not to know who you are and what you do. And guess what, the majority of your potential customers don’t know exactly that.

Take a step back and look at your marketing efforts through the eyes of your audience - can they easily understand who you are, what you do and how your product or service can improve their life?

If not, I think it’s time to relook at your marketing messaging.

Forward this on to a business owner who’s needs a reminder to ✨simplify✨

10/03/2026

Your competitors don’t want you to know how to talk to your audience.

They have done their market research - they know the demographics and psychographics of their audience (your audience?!), and they’re using it to their advantage.

Their marketing messaging is talking directly to the audience, they’re resonating with it, and they’re are buying from your competitors….not from you - even if your product or service is better (eek!).

So - research your audience. Know them better than they know themselves. Create a fictional character who you can pretend you’re talking to every time you create content.

Do that, and you’ll be back on the front foot.

Follow for more strategic marketing content 🤝

08/03/2026

No.way.

Beyond grateful to go from nominee to finalist in the Woman Who achieves 2026 awards! What fabulous news for International Women’s Day 💪

Thank you soooo much to the judges over at and to for allowing me this opportunity 💃

06/03/2026

Marketing starts WAY before you ever open Instagram.

Before a single piece of content goes live, there are questions that need answers:

→ Who is your audience? (Not “everyone” — that’s not an answer)
→ What problems are they trying to solve?
→ Where do they actually hang out online?
→ What makes them trust a brand enough to buy?
→ What’s your message, your positioning, your voice?

Social media is a channel. Strategy is the foundation.

🤝 Share this with a business owner who needs to hear it!

I've been nominated for the Woman Who Achieves Awards 2026!I'm buzzing. This represents every late night, every client w...
16/02/2026

I've been nominated for the Woman Who Achieves Awards 2026!

I'm buzzing. This represents every late night, every client win, and every moment of self-doubt I've pushed through so far.

To all the women building businesses - keep going. You've got this!

Woman Who

I meet a lot of business owners who struggle with marketing their own business.I get it. Sometimes, they need a fresh se...
13/02/2026

I meet a lot of business owners who struggle with marketing their own business.

I get it. Sometimes, they need a fresh set of strategic marketing eyes to help them understand where their gaps and opportunities are.

That's what I do - hi!

This testimonial is from a client I've been working with for 6 months - and we've seen some amazing results so far!

Check out my website bearhatmarketing.com to see how I can pull your business out of the marketing madness.

Practical ideas for your December social media content - some of which we will be posting too!Which will you try?
03/12/2025

Practical ideas for your December social media content - some of which we will be posting too!

Which will you try?

What does Bearhat ACTUALLY do for your business?Well, we have a four key services. These services have been designed to ...
01/12/2025

What does Bearhat ACTUALLY do for your business?

Well, we have a four key services. These services have been designed to help the smallest of businesses who are looking for some direction, all the way to businesses who are growing and need someone to take marketing off of their plate.

Take a look >

The last Under the Hat email was a big hit. It was all about getting started with your marketing. Just getting started. ...
29/11/2025

The last Under the Hat email was a big hit.

It was all about getting started with your marketing. Just getting started. That means knowing what you want to achieve. I explained how you can do that, and offered free resources on how you can actually do it yourself (no sales pitch in UTH).

In December we're talking about how to choose the RIGHT marketing support. Because some business unfortunately, get it wrong.

Sign up before the 4th December if you don't want to miss out.

bearhatmarketing.com/under-the-hat-newsletter

Fab time last week at a Coventry and Warwickshire Chamber of Commerce event. It's great to be throwing myself back out t...
28/11/2025

Fab time last week at a Coventry and Warwickshire Chamber of Commerce event.

It's great to be throwing myself back out there!

Free Marketing Audit available!3 months ago, I introduced a new free service to help small businesses - the ones who nee...
19/11/2025

Free Marketing Audit available!

3 months ago, I introduced a new free service to help small businesses - the ones who need some direction with their marketing. The ones who don't know if what they're doing is actually working.

The most recent audit that I did was for Coventry Conferences, and it identified gaps (easy ones to fix), as well as some bigger opportunities. Now, they have clarity on what they need to do to improve.

Have a read of the review, and if you like what you see - know applications are now open - so take a couple of minutes to apply!

Sometimes, all you need is a fresh pair of eyes.

Apply here: https://www.bearhatmarketing.com/free-marketing-audit/

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Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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