Bearhat Marketing

Bearhat Marketing Marketing agency helping small businesses owners sell more stuff. Take the FREE marketing benchmark quiz. See LinkTree! Hi, I'm Vic! It’s a lot to handle!

With over 12 years in creative and marketing agencies across the Midlands, I’ve gathered a wealth of experience in all things marketing. From social media to SEO, I’ve seen and done it all. I started Bearhat Marketing because I know how overwhelming and complex marketing can be, especially for small businesses. You’re told to juggle multiple social media platforms, create tailored content for each one, manage your online community, optimise your website for leads, and run ads—all while trying to keep your business running smoothly. Many small businesses face the tough choice between hiring a full-time marketing manager or engaging a big agency, both of which can be costly and inflexible. That’s where Bearhat comes in. As a Northern girl with extensive digital marketing expertise and a network of specialists, I offer a more affordable and flexible solution. With Bearhat, you get all the benefits of professional marketing support without the hefty price tag or commitment. Let’s make marketing simpler so you can focus on what you do best - running your business!

18/09/2026

Hats off to you content creators posting every day 🫡

27/08/2026

Making video content is so uncomfortable for me. But I’m trying to get better by doing my reps 🏋️‍♀️

Send this to someone trying to build their confidence and show them they’re not alone!

12/08/2026

What I said to a prospect last week:
(They shook me with what they said back)

⮕ I have 15 years of experience in marketing

⮕ Spanning marketing agencies and within businesses building and leading their marketing functions.

⮕ I’ve won multiple awards, and am a Finalist in others

⮕ I’ve grown inbound leads by 991% in 7 months for one client

⮕ Improved another clients website conversion rate by 125% in 10 days, amongst other improvements

⮕ I’ve met two BBC dragons, winning an award off one of them

⮕ Here are my client case studies and testimonials showing the impact I’ve had on their business

What they said:

“You look too young”

🥴🥴🥴

11/08/2026

If you’re a business and you’re making these marketing mistakes - I’m calling you out.

Because sometimes we don’t know what we’re doing isn’t optimal (and if you’re not a marketer - how would you know? We don’t know what we don’t know).

So here are 3 things I’ve seen just this week?
(Send this to a business owner that needs to be called out)

1) Not connecting marketing to the needs of the business. Marketing ain’t just posting on social media - it needs a purpose. Give it one.

2) Spreading yourself too thin. Being on too many channels, trying to do too much stuff. Strip it back, get good at one or two channels, then diversify

3) PLEASE STOP letting AI write your website, or any content. We love AI, but writing your content is a rubbish use case for it. Plus, we can tell.

Do any of these sound like you? Comment with issues you’re finding with your marketing and I’ll do a video to help ⬇️

31/07/2026

I turned 36 today. So here are my ins and outs for my 36th year of life:

IN
✨Creating more video content and being unashamed about it. I’ve spent way too long worrying about what other people might think. Just got to eat the frog

✨Being unafraid - to follow up on that opportunity, to take that chance, even if it makes me look silly. I like to think I do a bit of this, and the world never ends when things go wrong

✨Actively seeking out speaking opportunities (if you know of any events that need a speaker in smart, strategic marketing, DM me)

✨Collaborations and partnerships - I work on behalf of my clients to get them great partnerships deals - and I would love to do more of it for my business

OUT

✨Clients that don’t respect invoicing deadlines. Yuck

✨Saying yes to projects or clients that aren’t the right fit. I’ve done this before and it can be quite draining.

✨Wanting things to be perfect before doing them - I just need to do the thing so it’s done. I need to stop sweating the little things

✨Comparing my business to others. My god I need to stop with this one, it sucks the life out of me. I find myself comparing my step 10 to someone else’s step 1000, and I feel bad about myself for it

I’m the happiest and most confident I’ve ever felt as I come to 36, so, 36 come at me!

23/07/2026

I turn 36 this month and I’m incredibly lucky. I run a successful marketing business. I’ve won awards. I’ve met multiple BBC dragons.

It wasn’t always like this, though. So I thought this is a good opportunity to look back at where I’ve been before I got here.

Going all the way back to when I was 16 (end of the video) - don’t judge the fringe.

It’s easy to look ahead at what I want to achieve, feeling like I’m not getting there fast enough. But all I need to do is look back at how far I’ve come to see that I’ve hit so many milestones already.

I suggest you do the same (it feels good)

I’m looking forward to 36 now. Because 35 has been a corker of a year 🎉

21/07/2026

My new rule as a marketing consultant building my business.

No budget, no proposal. This was the straw that broke the camels back 🙉

20/07/2026

When a business reaches a certain size, it’s got to start thinking about marketing strategically.

If they don’t, they can end up in a pickle.

3 examples of mistakes I see businesses make…and how to fix them:

(Send this to business owner who’s making these mistakes)

No idea how marketing is performing.
Fix: Audit current marketing efforts. Website. Social Media. Emails. Ads.
How: Hire a Marketing Consultant to conduct an audit. A junior could pull the numbers, but you need to know what they mean. A good marketing consultant will give you the numbers, what they mean, quick fixes, and a priority list of what to do.

No objectives or KPIs
Fix: Develop a marketing strategy based on business objectives (not vanity metrics)
How: Hire a Marketing Consultant to develop the marketing strategy. Use them to execute it, or execute it with your own team. Focus on data & hitting the objectives. Monitor monthly at a minimum - change course as required.

Marketing is messy and slapdash.
Fix: Create structure and accountability for delivery
How: Hire a senior marketer who can develop a strategy and execute it with support - someone like a Marketing Director. Or a Fractional Marketing Director.

These are very common mistakes that sometimes aren’t noticed until it’s too late. The earlier you start with getting your marketing in a good place, the easier it’ll be in the long run.

Planned and consistent means marketing compounds, and it starts to work.

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Coventry

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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