03/10/2024
🌟 If you aren't including these 5 things, it could be costing you new clients!
🪙 Prices: it's a hotly debated topic but I believe featuring your prices or at least a guide to pricing is important. Why? It lets a people know they are a good fit for you budget-wise and saves both you and potential clients a lot of wasted time.
📍Location: even if you work with people all over the country, clients often feel more comfortable knowing where you're based and at the very least, which country you're in!
Many people still prefer to work with service providers locally and if you do too, it's good for SEO to feature your location on your website.
📝 Examples of work: including proof of recent client work is a great way to build trust and authority. This could be: a gallery of recent projects, case studies written up as blog posts, links to places were your work appears online, photos of you doing your thing if you offer an in-person service.
🌟 Reviews: nothing speaks louder than recommendations from actual clients! Scatter them throughout your site rather than all on one page & break up long reviews into several if they talk about different aspects of your services.
📱Social links: often potential clients want to check you out before contacting you, so link to Facebook, Instagram, LinkedIn etc to show them who you are. Include social links in your footer, on your contact & about pages and in your menu if you can.
