07/05/2026
Lifting the lid on…
Sip Smart. Stay Sharp.
We worked with Blaenau Gwent Food Partnership to develop Sip Smart. Stay Sharp. — a bilingual campaign tackling energy drink consumption among young people.
Co-produced with local young people, the campaign combined digital-first creative, social content, educational resources and behaviour-change messaging to challenge the myths around energy drinks and promote healthier habits.
📲 From TikTok-style content and school resources to striking creative highlighting the real impact of caffeine and sugar, the campaign was designed to cut through and start conversations.
🔗 Find the full case study in our bio.