Surfpoint

23/04/2026

Happy St Georges Day!

https://surfpoint.uk

02/04/2026

Have a wonderful Easter people!

https://surfpoint.uk

29/03/2026

If you’re thinking about building a website and saving some money, using AI probably feels like a no-brainer. And to be fair, it can work. But the real question is… will it actually save you money in the long run?

Here are a few things people don’t always think about.

Originality

AI tends to pull from what already exists, so a lot of the websites it creates end up looking pretty similar. Nothing wrong with that on the surface—but if you’re trying to stand out, it can be a bit of a problem.

Customisation

Getting the basics is easy. Getting everything just, right? Not so much. Tweaking layouts, matching exact brand colours, adjusting spacing… it can turn into a lot of trial and error.

SEO

This is a big one. AI-built websites often come with bloated or messy code, which can slow things down. And if your website’s slow, Google’s not going to love it. A properly built site is usually much cleaner behind the scenes.

Content

AI is great for getting words on a page quickly, but it doesn’t really sound like you. If you actually want to connect with people, your own tone and personality make a big difference.

Security

If things aren’t checked properly, you can end up with plugin issues or security gaps. It’s not always obvious at first, but it can cause serious problems later.

Maintenance

Everything might look fine when it goes live… but what happens when something breaks? Or needs updating? That’s where things can get tricky if you’re not sure what you’re doing.

Conclusion

AI can definitely save money upfront, no question. But once you start fixing issues, tweaking things, and keeping everything running smoothly, it can end up costing just as much—or more.
It’s brilliant for ideas, drafts, or smaller projects. But for a proper business website, it’s still more of a tool than a full replacement.
And yeah, I know that probably sounds like something I would say… but honestly, I’ve seen quite a few AI-built websites fall short once they’re out in the real world.

https://surfpoint.uk

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23/02/2026

Need a website for your business but it’s not in the budget right now?
Have you ever thought about building one yourself?
Follow my easy, step-by-step tutorial and get yourself online for just the cost of hosting and a domain name.

https://youtu.be/A2p6tVUh4zs

And if you don’t have the time — or you’d rather leave it to a professional — I’m happy to help.
Give me a call on 07446 356257 or head over to https://surfpoint.uk to get started.

15/02/2026

AI is clearly starting to run the show when it comes to web searches… but does that mean we should ditch SEO?
Answers on a postcard please 😉
In a word: No.
In fact, SEO is more important now than ever. Tools like ChatGPT (and even Google itself) pull answers from websites that are well-structured, trusted, and crucially, properly optimised.
So how do we give ourselves the best chance of getting AI to talk about us?
• Keep your content crystal clear. If it’s hard for people to understand, AI will struggle too.

• Structure your site properly. Use heading tags correctly, add meaningful alt text to images, and make sure links add value. Dodgy links are a fast track to losing trust (and visitors).

• Add an FAQ section if you can, answering the questions your audience actually asks.

• Prioritise mobile and speed. Fast, mobile-friendly sites win, optimise those images.

• Build trust. Clear About and Contact pages with genuine details matter more than ever.
And finally, keep your content fresh. Regularly review and update pages so information stays accurate and relevant. AI tools are always hunting for the most up-to-date, trustworthy sources.
AI isn’t replacing SEO; it’s raising the bar. Focus on clarity, structure, trust, and user experience, and you’re not just optimising for search engines, you’re creating better websites for real people and the smart systems that serve them. So don’t ditch SEO. Embrace it, adapt, and let your content shine in the age of AI.

https://surfpoint.uk

14/02/2026

Sorry it had to be done 😍
Happy Valentines people!

https://surfpoint.uk

17/01/2026

Small business owners… quick question

It’s a new year, new goals, new motivation… so why are some businesses still hiding from having a website?
Your website is basically your shop window that never closes.
It works while you’re sleeping, on holiday, or enjoying a cheeky drink down your local.
No website = people Googling you and finding… absolutely nothing.
Customers expect it.
Google loves it.
Your competitors probably already have one.
So, if “this is the year I finally get a proper website” was on your to-do list… what’s stopping you?
Budget? Time? Not sure where to start?
Let’s fix that and get your business looking legit online in 2026

Drop a comment or message me and let’s make it happen.

https://surfpoint.uk

13/01/2026

Your domain name is the first thing people see — so it’s worth getting right.

We’ve put together a short, no-nonsense guide to choosing a domain name and buying it properly.
👉 Read more: https://www.surfpoint.uk/choosing-a-domain-name/

Choosing a domain name sounds simple… until you try to do it.

01/01/2026

Thinking about a new website this year?

A fresh, professional site can help your business stand out, build trust, and bring in more customers in 2026.

Start the year with a website that actually does its job 💪

https://surfpoint.uk

24/12/2025