Edworthy Media And Technology

Edworthy Media And Technology Edworthy Media offer web design and development including e-commerce and self management sites

Edworthy Media are digital specialists in website design and development for businesses and organisations throughout the UK. The team is committed to providing businesses with professional, bespoke & ground breaking websites with options for tailor-made support and SEO requirements. They believe in providing value for money and focus on delivering complete satisfaction to every client, providing the website the business needs.

How much can you afford to pay for a lead?Most businesses cannot answer that, so every campaign gets judged on gut feel....
09/09/2026

How much can you afford to pay for a lead?

Most businesses cannot answer that, so every campaign gets judged on gut feel. Too expensive, too cheap, not sure. Usually not sure.

The answer comes from three numbers you already have. What a new customer is worth to you. How much of that you are willing to spend to win one. And how many leads it takes to get one customer.

Example: a customer worth £2,000, you are happy to spend a quarter of that to win them, and you convert one lead in five. That is £500 per customer and £100 per lead. Now every campaign has a pass mark.

Check for yourself: write down your three numbers on the back of an envelope. Five minutes, and it changes how you read every marketing report from here on.

Do you know your target cost per lead? If not, ask us. It is one of the first things we work through with a new client.

08/09/2026

A low cost per click looks like good news on the report. It tells you nothing about who clicked or why. Someone searching for a definition, a DIY guide or a job costs you exactly the same as someone ready to pick up the phone.

Two hundred clicks at 50p and no enquiries is £100 gone. Forty clicks at £2 and three enquiries is £80 well spent. Same budget, very different month.

Check for yourself. Open last month's top three keywords and count how many of those clicks turned into an enquiry. That number matters more than the click price ever will.

Judge Google Ads by qualified enquiries, not cheap clicks. Not sure what yours are producing? Message us and we will take a look.

A cheap click can be an expensive mistake.A low cost per click looks like good news on the report. It tells you nothing ...
08/09/2026

A cheap click can be an expensive mistake.

A low cost per click looks like good news on the report. It tells you nothing about who clicked or why. Someone searching for a definition, a DIY guide or a job costs you exactly the same as someone ready to pick up the phone.

Two hundred clicks at 50p and no enquiries is £100 gone. Forty clicks at £2 and three enquiries is £80 well spent. Same budget, very different month.

Check for yourself. Open last month's top three keywords and count how many of those clicks turned into an enquiry. That number matters more than the click price ever will.

Judge Google Ads by qualified enquiries, not cheap clicks. Not sure what yours are producing? Message us and we will take a look.

Ranking on Google only matters if the right people are finding you.Position one for a phrase nobody buys from is a nice ...
07/09/2026

Ranking on Google only matters if the right people are finding you.

Position one for a phrase nobody buys from is a nice screenshot. Position four for the phrase your actual customers type is worth considerably more.

The difference is intent. Somebody searching a broad industry term is usually still reading around the subject. Somebody searching a specific service, in a specific area, with a specific problem, is much closer to picking up the phone. Same search engine, completely different commercial value.

So the question is not where you rank. It is which searches you have decided are worth winning, and whether the page those searchers land on actually answers them.

Find out whether your SEO is attracting potential customers or just traffic.

Book your free 15-minute website audit.

Sunday check: do you know where last week's leads came from?Not roughly. Specifically. Which channel, which campaign, wh...
06/09/2026

Sunday check: do you know where last week's leads came from?

Not roughly. Specifically. Which channel, which campaign, which page.

Three questions worth five minutes before Monday

1. Where did each enquiry actually come from.
2. Were they the kind of work you want, or the kind you politely decline.
3. What happened to them next, because a lead nobody followed up is not a lead, it is a missed opportunity with a timestamp.

Ask those three every week and the patterns show up fast. You find out which activity is quietly earning its place, and which has been coasting on assumption.

If the answer is "not really", attribution is the first thing to fix.

Ask us how.

Some of the clicks you paid for last month were never going to become customers.Not because the advert was bad. Because ...
05/09/2026

Some of the clicks you paid for last month were never going to become customers.

Not because the advert was bad. Because the search behind the click was never a buying search. Someone looking for a definition, a DIY guide, a job, or a competitor by name can cost you exactly the same as someone ready to pick up the phone.

Google matches on far more than the words you chose. Broad settings and loose targeting fill the gaps with searches you would never have picked yourself.

The search terms report shows what people actually typed. It is an uncomfortable read the first time, and it is the quickest way to stop paying for traffic that was never going to convert.

Not sure where your Google Ads budget is going? Send us a message and we will take a look.

Your homepage should answer three questions in seconds. Am I in the right place? Can you help with my problem? What do I...
04/09/2026

Your homepage should answer three questions in seconds.

Am I in the right place?
Can you help with my problem?
What do I do next?

Most homepages answer the first one and then get busy. A slider, a mission statement, six services listed at equal weight, and a contact link tucked into the top corner. Nothing wrong with any of it on its own. Together it leaves the visitor doing the work.

People do not study websites. They scan, decide, and either act or leave. If the next step is not obvious within a few seconds, most take the easy option and go back to the search results.

Open your own homepage and time it. Could a stranger answer those three questions before they scroll?

Does your website make the next step obvious?

Book your free 15-minute website audit and we will tell you straight.
https://www.edworthymedia.co.uk/book-a-call/

Before you spend another £1 on Google Ads, can you track what happens after the click?Most businesses can tell you how m...
03/09/2026

Before you spend another £1 on Google Ads, can you track what happens after the click?

Most businesses can tell you how many clicks they got last month. Fewer can say how many turned into an enquiry. Very few can say which ones became customers.

That gap is where budget quietly disappears. Google reports on its own job, which is delivering the click. Whether that click was worth anything to you is a different question, and the platform cannot answer it on its own.

Conversion tracking closes the gap. Once it is set up properly you stop guessing which campaigns to protect and which to switch off.

If your conversion tracking is unclear, we can help you fix the blind spots. Send us a message and we will take a look.

Everyone's off today. Your website isn't.While you're in the garden pretending you haven't seen your emails, it's sat th...
31/08/2026

Everyone's off today. Your website isn't.

While you're in the garden pretending you haven't seen your emails, it's sat there doing the only job it has. Somebody is looking you up on their phone at half eleven on a bank holiday, because they've had an idea about their kitchen and they'd like to know whether you do that sort of thing.

That's the whole point of it. Your website works every hour you don't.

Which is worth a thought, because an awful lot of small business websites were built by someone's mate. Not badly, necessarily. It was 2019, they knew their way around WordPress, they did you a favour, and you gave them two hundred quid and a bottle of something decent. Then they got a proper job up country and stopped replying.

So now nobody knows the login. Nothing has been updated since the second lockdown. The contact form goes to an email address belonging to someone who left. And the number in the footer is the old one.

Free thing you can do today, takes two minutes. Open your own website on your phone. Not your laptop, your phone. Count how long it takes to load, then try to find your phone number without pinching, zooming or scrolling for a fortnight. That's the experience nearly every one of your customers is having.

If that made you wince slightly, it's fixable, and it's far less painful than you're imagining.

We build websites and then we look after them. You get people who pick up the phone, and a site that carries on working on the days you don't.

Enjoy the bank holiday. We'll keep an eye on things.

edworthymedia.co.uk

Nine minutes.That's how long a laptop we looked at recently took to get from the power button to a usable screen. The pe...
28/08/2026

Nine minutes.

That's how long a laptop we looked at recently took to get from the power button to a usable screen. The person using it had stopped noticing. They'd built a routine around it. Turn it on, go and make a coffee, have a chat with whoever's in the kitchen, come back, and by then it's usually ready.

Nine minutes a day is 36 hours a year. Almost a full working week, spent waiting for a machine to have a think about it.

Here's the part that surprises people. That laptop didn't need replacing. It needed a clean install, a bit more memory and about forty quid's worth of parts. It's still going.

This is what gets missed when businesses look at tech spend. Everyone can see the cost of buying a new machine. Nobody puts a number on the cost of keeping the old one limping. So the slow one stays, quietly charging you a week a year, and it never appears anywhere you'd think to look.

Try this before the long weekend. Time it. Properly time how long it takes from pressing the button to actually starting work. If it's over two minutes, something is wrong, and it's very often fixable.

We repair, clean up and speed up business machines, and we'll tell you honestly when something is past saving rather than selling you a new one for the sake of it. When it genuinely is time to replace, our shop delivers next day.

Enjoy the bank holiday. Come back to something that starts.

edworthymedia.co.uk

Address

Unit 1 Oakfield
Crediton
EX176ER

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441392330292

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