22/10/2025
Generative Engine Optimisation (GEO) is redefining visibility in 2026. Where SEO traditionally pushed websites up in rankings, GEO ensures brands are woven into AI-driven answers, summaries, and discovery feeds across platforms like Google Gemini, ChatGPT, and Perplexity.
It's not an add-on to SEO but its evolution. Businesses are now creating separate budgets for GEO because it requires deeper work in entity optimisation, semantic clarity, and contextual brand alignment.
The leaders in this space combine SEO expertise with AI alignment, shaping how generative systems interpret and cite brands. Here are the experts to follow in 2026.
Generative Engine Optimisation (GEO) is redefining visibility in 2026. Where SEO traditionally pushed websites up in rankings, GEO ensures brands are woven