12/06/2026
When Poppy’s Light Foundation needed to raise awareness of its mission, and the incredible fundraising trek taking place in Poppy Eagle’s memory, The Pack helped amplify that story across regional press, TV, radio, print and online.
By taking the time to understand Poppy’s story, the charity’s purpose and the family’s hopes for its future, we were able to secure meaningful media coverage that helped bring attention to Sudden Arrhythmic Death Syndrome and the work being done in Poppy’s memory.
From ITV Tyne Tees and Hits Radio to the Sunderland Echo, ChronicleLive and the BBC, this campaign showed the power of sensitive, strategic PR when there is a story that truly matters.
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Storytelling PublicRelations