Ipsa Consulting Limited

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Ipsa Consulting Limited

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20/03/2026

Ethical marketing is massive and vague topic - this is how I prefer to think about it 🌞

14/01/2025

Work with me and get clarity and direction on how your business will grow in 2025.

Use this link to book 👉 www.ipsaconsulting.co.uk/strategy-session

One recent business owner said this about her recent session:

"I’m at the early stages of developing my business and have found myself repeatedly being trapped in cycles of over-thinking, and re-writing my ideas without any significant progress. I reached out to Cath from Ipsa on a recommendation and was really pleased with the strategy session we did together. She listened to my outline and struggles and managed to provide clarity and guidance in critical areas that I failed to see. I now have a plan and a timeline to which I can hold myself accountable. This was all done very efficiently over a 90-minute session, so I felt that I got real value for money.

Cath oozes empathy and knowledge, giving me great direction, reassurance, tools and confidence to keep going. My significant take-away is to place trust in the iterative process of setting up a business: the journey isn’t linear but progress is always forwards, regardless of the twists and turns.

Thank you, Cath. I look forward to the next session!"

Use this link to book 👉 www.ipsaconsulting.co.uk/strategy-session

24/09/2024

It is always a delight to help for-good businesses to evolve further!

For our work with Bellacouche, this meant streamlining their processes and services, accompanied by a rebrand conducive to a sellable business.

🌿 Swipe to find out more about how we supported this fantastic local business.

Could your business use a keen eye to help you get streamlined? Drop me a DM today!

28/08/2024

Hey there world, I'm Cath! 👋🏻

Some of you will have been here since the inception of Ipsa Consulting back in 2017 - back then the business was called Ipsa Marketing, but in reality we do SO MUCH more than that!

For those of you new here, swipe for the story of why I started Ipsa, where we have been, and where we are going next!!!

🖇️ Stay connected with me across my socials and consider signing up to our (very sporadic) email list via the link below to see where this journey leads me and the team next!

https://www.ipsaconsulting.co.uk/about-us

23/08/2024

Have you ever thought about what goes into developing a well thought through marketing strategy?

Swipe to learn more about the different components involved.

🕸️ Much like how a spider's web is stronger the more threads there are woven together, the more detailed knowledge you can add to each of these components, the better and stronger your marketing strategy will be!

🌟 Do you need support developing your marketing for your for-good business? Get started by sending us a DM.

20/08/2024

Pass me my cape and call me Superwoman 🦸‍♀️

16/08/2024

What is 'backlinking' and why is it important?

💡 Swipe to find out more!

Our in-house Digital Marketing and SEO Specialist, Gifty, can provide your business with invaluable insight into your current backlinks, performance, and more through her professional SEO Audit service.

🌟 Take advantage of the limited time pricing of £250.00 for a comprehensive audit while it lasts! Head to my website for more info.

15/08/2024

Have you ever given thought to what makes a 'changemaker'?

Here at Ipsa Consulting, we not only consider ourselves to be changemakers, but also support other changemakers in their own right.

What makes us changemakers here at Ipsa Consulting?

🌱 We challenge the status quo of what it means to run a business in the modern world. We are human-led and actively take positive and proportionate steps to remove barriers to equity.

🌱 We uplift and support women through our employees, interns, apprentices, and freelancers, as well as dedicating 5% of our time to uplifting women-led non-profits and those that actively advance women's rights.

🌱 We work with for-good small businesses, who are challenging the norm of how we live, consume, and leave our legacies on this planet.

Let's leave this space a little better than we found it.

📣 Do you know any changemakers? Tag them in the comments below!

13/08/2024

"What is the purpose of marketing?"

The answer to this question will be varied between marketers and business owners. The response is dependent on each individual business and the goals they are seeking to achieve.

🎯 The purpose of your own business' marketing - i.e., the WHY behind it all - depends on your goals. This may include things such as:
- To connect with others and build community
- To make sales
- To invoke discussion

Thus, there are different approaches that can be taken in marketing to propel you towards achieving these goals.

Some may opt for a seemingly 'trial and error' approach, whereby you throw some varied content out and see what sticks with your target audience.

The usual approach though is to utilise a carefully researched, distilled database of information to inform a strategic marketing plan.

📣 CIM - The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably", which leads us onto the importance of ensuring you have a complete and well thought out 'marketing equation' and subsequent plan for your individual business.

✍🏻 The 'marketing equation' can be used to develop your marketing plan. At a basic level, this involves taking the time to determine the answers to the following:

🔎 WHO are you marketing to exactly? i.e., who is your target audience and what are their values?
🔎 WHAT platforms and resources are you going to utilise? Consider where your target audience shows up.
🔎 WHY are you marketing? i.e., what are your goals and vision here?
🔎 WHEN will you implement the different stages of your plan? Consider the timeframe of your goals here.

This will then help you to focus your marketing approach towards your target audience, using tactics that will resonate with them and keep them engaged.

🤿 Ready to dive into smart and sustainable marketing for your business with a human-led, experienced marketer? DM us here at Ipsa Consulting today to get started.

09/08/2024

Here at Ipsa Consulting, we have been described as "wonderfully tenacious" in our values.

We are staunchly feminist - but what does this really mean to us in the everyday running of our business?

Swipe to find out more!

✨ Check out our guest blog with Mai Virtual Services at the link below on "Reframing Success: From Perpetuating Patriarchy to Inspiring Egalitarianism" to learn more about how we can foster success for all.

https://www.ipsaconsulting.co.uk/blog/reframing-success-from-perpetuating-patriarchy-to-inspiring-egalitarianism

Address

Dartmouth

Website

http://ipsaconsulting.co.uk/

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