07/09/2026
Kicking off the week with a brand reveal for a VERY special one… Emily Powell 💃
Emily is one of my best friends, we’ve known each other and danced together since we were tiny! She went on to become a professional dancer, performing in some incredible shows (including Wicked!), and has now been a fitness instructor for 12 years, going out on her own 3 years ago.
After recently qualifying as a Barre Instructor, it felt like the perfect time for a brand refresh that really captured Emily. Her infectious energy is what makes her classes so special (I know, because it’s my favourite workout of the week!), so the brand needed to feel vibrant, playful and bursting with positivity.
We brought that to life through a feel-good colour palette, warm rounded fonts, modern gradients, playful stickers and a refreshed version of her dancer icon from her previous branding to keep that familiarity with the local community. It’s been used across badges and patterns to create movement and energy and a memorable signature icon.
Dance Fit with Emily is about bringing women together to move, have fun and feel good and now she has a brand that feels every bit as warm, welcoming and full of personality as her classes.
Hope you love it!
Ps. If you are local to the Deal area… you must try out Emily’s classes.. you won’t regret it and you’ll meet a bunch of incredible fun loving women too!