Boom Online Marketing

Boom Online Marketing The Specialist Home Living Digital Marketing Agency

SEO, PCC, Content Marketing & Social Media. Who are we? Want to know more?

We're a transparent, forward-thinking and customer focused online marketing company. Making customer satisfaction our end goal, we offer a clear and cost-effective solution to online marketing, while priding ourselves on our professional yet approachable attitude to customer service. We'd love to know more about you too! Feel free to pick up the phone or pop into our offices (try and make it while we're open though!) and we promise we'll be ready and waiting with a smile and a hot cup of tea.

The internet is a big place. So how do brands stand out from the crowd? 😎 Cracking new post by Pete Bingham on how eComm...
17/10/2024

The internet is a big place. So how do brands stand out from the crowd? 😎

Cracking new post by Pete Bingham on how eCommerce brands can niche down to find success.

Including examples from LEGO, Nintendo and Liquid Death – Pete takes a look at how brands can connect more deeply with their customers, reduce competition, and drive lasting growth by focusing on a specific market segments.

Read it now: https://www.boom-online.co.uk/blog/the-power-of-niching-down-for-your-ecommerce-business/

Discover the power of niching down in eCommerce! Learn how focusing on a specific audience can boost sales, reduce competition, and build stronger customer loyalty for your online business.

Looking to up your eCommerce SEO game?Luckily for you, our experienced SEO Helen Halfpenny is here with the scoop on get...
25/09/2024

Looking to up your eCommerce SEO game?

Luckily for you, our experienced SEO Helen Halfpenny is here with the scoop on getting your structured data s***k and span – and why it’s a must-have for your eCommerce site.

From better visibility to happier customers, why wouldn't you want to learn more?

Catch up here:

Struggling with structured data for your ecommerce site? Want to add it but not sure where to begin? We’ve got your back with our best practice guide!

Why do businesses rebrand?💡 The Epiphany: Your original branding had no serious thought put into it, you’ve discovered y...
23/07/2024

Why do businesses rebrand?

💡 The Epiphany: Your original branding had no serious thought put into it, you’ve discovered your audience, and know more about the path you want to take.

💥 “Damage Limitation”: Your brand, in its current form, has been involved in either some controversy, bad news or situation and the associations are now synonymous with your brand. In short, you need a clean slate.

🌞 A New Era: Your old brand is outdated, or took advantage of an old trend and now feels dated. You speak and trade in an old-fashioned way and the market is changing.

🤝 The Merger: Your brand was bought out by another company and needs to reflect the change in ownership or direction.

Of course, there are many more reasons to rebrand, but for maximum impact the process has be carefully considered...

Learn more. https://www.boom-online.co.uk/blog/branding-how-to-rebrand-for-maximum-impact/

If your branding is in need of a facelift, then a rebrand may be on the cards. Here we look at what's involved and what you can do to get the best out of it.

Google's Core Web Vitals (CWV) focus on key aspects of user experience, such as loading times, interactivity, and visual...
28/06/2024

Google's Core Web Vitals (CWV) focus on key aspects of user experience, such as loading times, interactivity, and visual stability.

A recent update introduced a new CWV into the mix: INP ( Interaction to Next Paint), which "measures responsiveness between a user interaction and the time it takes to paint after that interaction".

Unlike previous iterations, INP will measure the interactivity THROUGHOUT a user’s time on a page – every click, tap or keystroke.

So it's kind of a big deal, right? Luckily, we've got everything you need to know right here:
https://www.boom-online.co.uk/blog/fid-vs-inp-a-change-is-coming/

Interaction to Next Paint (INP) has now officially replaced First Input Delay (FID) as a Core Web Vital. Everything you need to know about optimising for INP

If you're an eCommerce brand, you know you've got to make every page on your site count; directing people from Google to...
04/03/2024

If you're an eCommerce brand, you know you've got to make every page on your site count; directing people from Google to your checkout page as quickly as possible.

Category pages do a LOT of the heavy lifting on your site, which means there are potentially thousands of optimisation opportunities that you might not have considered yet.

Read our latest blog for more tips and examples:

https://www.boom-online.co.uk/blog/what-makes-a-good-ecommerce-category-page/

In this guide, we cover how to grow eCommerce category pages using best practices from a UX, CRO and SEO perspective, and including examples from successful eCommerce websites.

If your business has multiple physical stores or locations, you might face a few challenges when trying to appear in the...
16/01/2024

If your business has multiple physical stores or locations, you might face a few challenges when trying to appear in the top positions for local search.

From optimising location-based landing pages to getting the most out of Google Business Profile – here's everything you need to know about local SEO for multi-location businesses.

https://www.boom-online.co.uk/blog/how-to-optimise-local-seo-for-multiple-physical-locations/

If your business has more than one physical location, optimising your local SEO can help people in the area find your business online. Find out how it's done.

Technical SEO can be a tricky one to understand, especially for beginners in digital marketing. Whether it's page speed...
11/01/2024

Technical SEO can be a tricky one to understand, especially for beginners in digital marketing.

Whether it's page speed, mobile-friendliness, redirects or improving your structured data and site architecture – the sheer scale of what technical SEO covers can be overwhelming.

We break down some of the jargon and confusion in our easy-to-follow guide.

https://www.boom-online.co.uk/blog/technical-seo-for-dummies/

Learn the basics of technical SEO in a beginner-friendly way with simple explanations, analogies, and plenty of resources. Jump in and learn something new today!

Guess whose back? Back again? DRINK:// is back, bring your friends 🎶Tbh, we're way better at events than we are at maki...
16/03/2022

Guess whose back? Back again? DRINK:// is back, bring your friends 🎶

Tbh, we're way better at events than we are at making up new lyrics, so you can expect your usual dose of free pizza, great conversation, beer and of course, Wayne Barker.

Find out more and book your free place!👇

Thu, Mar 24, 6:00 PM GMT: The first DRINK:// of 2022. At last. Expect the usual mix of expert talks, cheap snacks and Wayne Barker. At the Midlands busiest digital marketing meetup you can expect:

Artificial intelligence is fast becoming an integral part of marketing, but should we be worried when it comes to the mo...
18/11/2021

Artificial intelligence is fast becoming an integral part of marketing, but should we be worried when it comes to the more creative side of ?

In Boom's latest blog post, our lovely Head of Copywriting, Claire Brain, takes a look at how we can use AI and machine learning to make our lives easier when it comes to creating content, but reminds us that nothing will ever really compare to the human touch 👏⬇️

In today’s world, the prospect of using artificial intelligence, or AI, for copywriting is very real. There are some fabulous tools available to make writing quicker and easier. But are these tools about to replace human copywriters and take over the world?! Let’s find out.

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Derby
DE11UP

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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