15/09/2026
Back to Basics #2: Finish your About section.
It takes fifteen minutes and most businesses never do it. Which is odd, because it's the bit people check before they decide whether to trust you.
Worth filling in properly:
- Categories. Pick the specific ones, not the vague ones. This is part of how Facebook decides who sees you.
- Opening hours. Wrong hours cost you actual customers.
- Phone and address. Make them match what's on your website and your Google listing, character for character.
- Website link. Astonishing how often this is missing or points somewhere dead.
- The description itself. Say what you do and who for. Not your mission statement.
Go and look at yours now. Bet there's at least one gap.
Tomorrow: what to actually post, when your head's empty.