10/08/2026
I resigned the day it happened. I was in a meeting with am agency i had started to work with. A very large client with considerable ad spend, budget and leverage within their Niche.
The MD stated, 'How do we make this client even more profitable?'. Everyone in the room came up with ideas of additional work we could do for the client.
More creative...better retargeting...additional copywriting and testing.
The MD said, 'well why we pitch them the additional work ill inform finiance to place an additional 50K on their contract'.
I paused, 'I know im new here but why are we raising their contract without first working out what additional support they need?'.
He looked at me the same way a teacher looks at a student for asking a question that makes them uncomfortable. 'We can talk about it in my office after lunch Leo'.
The meeting never went ahead. The finiance department raised their invoice for an additional 50k and after alittle digging the client got no additional marketing support except for an additional chart on their marketing dashboard.
I knew it was time to leave, i resigned the next day.
When charges change ask for a breakdown and jusstifcation.