WDA Automotive Marketing

07/09/2026

Launching the most significant product in DYMAG's 50-year history called for a campaign that worked hard before, during and after the big reveal.

We built a teaser campaign to generate buzz ahead of the Essen Motor Show, developed the messaging around the new HALO-X wheel, and ran a global PR push to get the launch in front of as many trade professionals and automotive media outlets as possible.

Find out how we helped build momentum for DYMAG's biggest launch yet 👇
https://wda-automotive.com/project/fuelling-momentum-for-dymag-at-the-2024-essen-motor-show/

Dymag HALO-X launch marketing - Learn How Dymag Partnered with WDA to Deliver a Successful NEW Product Launch at Essen.

04/09/2026

Automotive TV ad spend dropped 12.5% in 2025, and streaming has officially overtaken traditional broadcast television for the first time.

This article looks at why brands are shifting budget into connected TV, what's driving results like a 37% jump in test drive bookings for one luxury brand, and where traditional TV still earns its place.

Read the full article here 👇
https://wda-automotive.com/why-automotive-brands-are-ditching-traditional-tv-advertising/

Automotive brands are shifting £millions from traditional TV to connected TV advertising driving 37% more test drives.

31/08/2026

What actually makes an automotive accessory brand a global market leader?

For Travall, it isn't just product quality, it's building the brand around customers' active lifestyles, backed by manufacturing standards developed for the likes of Jaguar Land Rover and the Volkswagen Group.

We took a deep dive into how Travall built its brand-first advantage, and what's next for the business 👇
https://wda-automotive.com/project/anatomy-of-a-world-beating-automotive-accessory-brand/

A deep dive into why and how Travall has been able to achieve its incredible success and the key role that Brand and Marketing continue to play.

28/08/2026

Ask any automotive brand for last month's sales figures and you'll get precise numbers. Ask how the market actually feels about their brand promise, and you'll usually get anecdotes.

That gap costs the industry millions in lost margin every year. This article breaks down the four-phase framework we use to uncover exactly where brand perception is driving profit, and where it's quietly holding growth back.

Read the full article here 👇
https://wda-automotive.com/automotive-brand-audit-expose-hidden-gaps-and-accelerate-growth/

Learn how a data-driven automotive brand audit uncovers perception gaps and turns insight into measurable sales impact.

26/08/2026

More marketing activity doesn't always mean more of the right attention.

For specialist automotive brands, success often comes down to reaching very specific people, whether that's OEMs, distributors, dealers, investors or particular customer segments, with a message that actually speaks to them. Broad, generic messaging tends to generate noise rather than genuine opportunities.

Take a look at how we help brands reach the right people, the right way 👇

https://wda-automotive.com/automotive-marketing-solutions/

24/08/2026

Auto-Fasteners had a strong new brand. What they needed next was a website that lived up to it.

Building on the 'Better Connected' positioning, we redesigned and redeveloped their site to speak directly to engineering and procurement professionals at major manufacturers, with a structure built for lead generation and long-term scalability.

Read the full website redesign case study 👇
https://wda-automotive.com/project/auto-fasteners-website-redesign/

WDA transformed the Auto Fasteners website, showcasing technical expertise, global connections, and user-focused design.

21/08/2026

74% of S&P 100 companies rebrand within their first seven years. The tricky part is knowing what to keep.

Brand equity isn't a logo, it's the memories, emotions and proof-points already living in your customers' minds. This article looks at how to evolve an automotive brand without accidentally erasing the trust you've spent decades building.

Read the full article here 👇
https://wda-automotive.com/automotive-rebrand-strategy-modernise-without-losing-equity/

Discover a step-by-step plan to rebrand an automotive company without damaging hard-won trust. Protect heritage while driving new growth.

19/08/2026

A launch is only as strong as the story behind it.

Whether it's a new product, service, range or brand direction, a launch needs more than activity to make an impact. It needs a clear, compelling proposition, the right assets, and a campaign structure that gives the market an actual reason to pay attention.

Explore how we help automotive brands make their launches count 👇

https://wda-automotive.com/automotive-marketing-solutions/

17/08/2026

Tillett Racing Seats had a Formula One pedigree, but road drivers thought their seats were too extreme for anything but the track.

We developed 'Comfortably Faster' - a brand positioning that directly challenged that misconception and reframed comfort on Tillett's own terms, helping open up their all-new road-focused B10 seat to a much wider audience.

Discover the strategy behind the repositioning 👇
https://wda-automotive.com/project/tillett-brand-positioning-strategy/

Discover how WDA Automotive Marketing Delivered a New Brand Positioning Strategy for Tillett Racing and how it helped to Drive Sales.

13/08/2026

Samco Sport approached WDA needing to cut through a silicone hose market flooded with low-grade, price-led competitors.

We developed 'Connect to Victory' - a brand platform built around Samco's motorsport heritage, from Formula One to the Isle of Man TT - giving them a cohesive, premium identity that clearly differentiated them and reaffirmed their place as the market's premium choice.

Take a look at the Samco Sport case study here 👇
https://wda-automotive.com/project/samco-sport/

Samco Sport approached WDA, Automotive Marketing to help the brand reaffirm it’s position as a premium supplier and create a new Automotive website design.