03/06/2026
Quick reframe for anyone who hates "putting themselves out there".
You are not shy or lazy. Your brain is protecting you. For a service business, the business is you, so being visible feels like personal risk, not a marketing job.
That dread is ancient wiring. It is not a character flaw.
So stop trying to feel brave. Make the action small enough that the alarm never goes off. That is how invisible-but-brilliant people finally get seen.