Kreative Orbit

Kreative Orbit Kreative Orbit is a bespoke digital marketing company based in Derby.

We can produce various solutions to meet your needs, and specialising in producing branded video content whether that is for online/social media engagement, or you want a short film or documentary. We also specialise in bespoke web development, ranging from helping improve your current website usability/user experience to developing something completely new. Because each customer is unique one of

our core believes is that collaboration is key, as knowing you and your business will help us meet your goals and objectives fully. So, if you are looking to update or refocus your digital marketing strategy we are sure we can get send your ideas into orbit!

Simon Sinek’s book "Start with Why" and his TED Talk "How Great Leaders Inspire Action" has inspired many people into be...
01/09/2021

Simon Sinek’s book "Start with Why" and his TED Talk "How Great Leaders Inspire Action" has inspired many people into believing your "Why" is important.

In our latest blog we introduce you to the “big picture” thinking behind "Start with Why" and review if it can actually help when marketing your business. Finally, we look if you should actually start with your why.

https://kreativeorbit.com/thinking/your-why-and-how-can-it-be-used-to-position-your-business

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Fergus...
21/07/2021

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Ferguson Formula to see if his techniques used in sport management can help businesses maximise their employee's potential.
We look at his eight technique Never Stop Adapting.

Over the years football has evolved from the finance to the science behind improving player performance. Ferguson thought the best way to control change was to accept it, as he could not afford not to change

Change is inevitable and an essential for the progress and growth of leaders, so they must adapt and adjust to the changes.

Adaptability and specialisation both have their place within the workplace, as adaptability in a manager is an important asset. However, being adaptable has its drawbacks as specialisation fosters enhanced productivity, with people wanting to be good all-rounders the value of specialising can be forgotten.

This eight-step principle is explored in our blog.

https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Fergus...
08/07/2021

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Ferguson Formula to see if his techniques used in sport management can help businesses maximise their employee's potential.
We look at his seventh technique Rely on the Power of Observation.

Ferguson used delegation, allowing training sessions to be taken by assistant coaches, but he was always present to observe. This gave him the ability to better evaluate the players and their performances.

Delegation enables you to overcome shortcomings, allowing you to concentrate on strengths.

Leaders should delegate tasks regularly to their employees as this can empower them by offering greater autonomy; leading to higher job satisfaction and performance.

Many leaders fail to delegate as they feel that this takes power away from them, or fear they could be upstaged by their employee.

For delegation to work properly, it is important to choose the right person, meaning everyone’s skills are being used correctly, it can offer greater productivity and innovation

This eight-step principle is explored in our blog :
https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Fergus...
28/06/2021

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Ferguson Formula to see if his techniques used in sport management can help businesses maximise their employee's potential.
We look at his sixth technique Prepare to Win.

Winning games in the last few moments was something Ferguson’s team were famed for. His inspirational halftime team-talks and the right tactical changes during the game no doubt helped, but this was not the whole story. Ferguson ensured his team practiced how they should play if they needed a goal with ten, five, or three minutes remaining.
Similarly, the performance and success of an organisation is determined mainly by the skills; adaptability and abilities of the organisation’s workforce.

Investing in training for your employees ensures that there will be a constant supply of skills and competencies to benefit the organisation.

Training opportunities makes employees feel valued; however, they must be willing to learn new things, know why it is important to learn and have tangible benefits from the learning.

Employees need to practice what they have learned in a supportive environment.

The main types of training and development you can offer are:
• On-the-job training
• Mentorship
• Apprenticeship
• Vestibule training / Simulators
• Web-based learning
• Instructor-led classroom training
• Programmed self-instruction
• Case studies / Role playing
• Job rotations and transfers

However, a blurred line has been created as to who is responsible and accountable for professional development, as this was previously solely down to the employer.
Nevertheless, it would be advisable for organisations to continue to develop their workforce to ensure that they have the correct skills and knowledge whilst making your employees feel valued.

This eight-step principle is explored in our blog.

https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Fergus...
18/06/2021

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Ferguson Formula to see if his techniques used in sport management can help businesses maximise their employee's potential.

We look at his fifth technique Match the Message to the Moment.

Ferguson was considered by many as someone who would lose his temper and give fierce halftime and fulltime team-talks, in fact, he varied his approach tailoring his words to the situation trying to emphasise the positives whenever possible, but dealt with mistakes promptly meaning that the issue was dealt with and finished.
Communication is essential to leadership, as open communication motivates people.

Eighty- five percent of leader’s success is determined by their ability to communicate with others effectively (Tracy, 2014).

Emotional intelligence plays a key role in successful communication.

The effectiveness of communication between leaders and their employee can vary for many reasons, information can be too much or too little, the willingness to share information can be further affected by shyness and anxiety. In addition, we are living in an information age and this creates information overload and our brain has only a limited capacity for processing all this information.

This eight-step principle is explored in our blog.

https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Fergus...
15/06/2021

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Ferguson Formula to see if his techniques used in sport management can help businesses maximise their employee's potential.
We look at his fourth technique Never, Ever Cede Control.

Ferguson ensured that high standards were kept across the team and would respond forcefully to those who did not adhere to the standards set. Control was important to him, as he was dealing with 30 professionals who were all millionaires.

His style of leadership was autocratic, where leadership is based on absolute power and tends to be threatening.

Autocratic leadership can have a positive effect on morale and performance, providing a hierarchically-ordered environment offering predictability and security. However, autocratic leadership doesn’t always maintain a level of group cohesion or promote the group as one entity.

Many athletes prefer a more autocratic style of leadership.

In the work place it is suggested that A good leader should be someone who is charismatic, ideological and pragmatic, as these qualities allow a them to focus on the future thereby having vision.

This eight-step principle is explored in our blog.

https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Fergus...
10/06/2021

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse The Ferguson Formula to see if his techniques used in sport management can help businesses maximise their employee's potential.

We look at his third technique Set High Standards and Hold Everyone to Them.

Ferguson was passionate about instilling his values into his players, to inspire them to do better and never give up – turning them into winners.

Managers need to dictate the type of standard expected of the employee and by doing this the employee knows what is expected of them.

By setting high goals, employees' performance increase.

Goals must be specific and have some level of difficulty.

Unfortunately, some people are willing to falsify their performance to gain unearned rewards, therefore, goal setting can be a motivator for unethical behaviour.
Nevertheless, if the rewards and how they are tied into the organisational goals are understood, this ensures that they can be pursued in an ethical manner.

This eight-step principle is explored in our blog.

https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse "The Fergu...
08/06/2021

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse "The Ferguson Formula" to see if his techniques used in sport management can help businesses maximise their employee's potential.

We look at his second technique called "Dare to Rebuild Your Team."
During the height of his success, Ferguson rebuilt his team and is credited with creating five separate league-winning squads despite these transitions.

Staff turnover allows businesses to recruit new staff that can offer fresh insights, avoid stagnation and can add to efficiencies.
However, staff turnover can leave organisations vulnerable, this is because they have the potential to lose knowledge along with the staff that leave.

In the UK, employees have unfair dismissal protection, this makes it hard for employers to dismiss their employees without a good reason.
This makes it difficult for an employer in the commercial sector to continually rebuild their workforce, as involuntary turnover would create a lack of trust between the employee and the employer and there is a fear of losing talent to competitors.

This eight-step principle is explored in our blog.

https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation


As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse the Fergus...
07/06/2021

As part of our "Can Sports Leadership and Management Techniques Transform Your Organisation?" blog we analyse the Ferguson Formula to see if his techniques used in sport management can help businesses maximise their employee's potential.

We look at his first technique called "Start with the Foundation".

One of Ferguson’s first tasks was to create a structure for long-term success, this was done by modernising United’s youth program.

The aim of "Start with the Foundation" was to build business continuity which helps manage the impact of potential crisis and disruption.

This enables future planning ensuring long term success.

Read about all the eight steps in our blog:

https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation

Numerous parallels are being drawn between the leadership and management techniques used in sports and those used in bus...
01/06/2021

Numerous parallels are being drawn between the leadership and management techniques used in sports and those used in business. Many organisations are looking at how concepts from sports coaching can be used to maximise employee's potential and benefit their business.

Our blog looks into Sir Alex Ferguson's methods which he refined at its 27 years as manager of Manchester United.

https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation

With Sir Alex Ferguson - Never Give In being released in cinemas today we take a look at the numerous parallels that are...
27/05/2021

With Sir Alex Ferguson - Never Give In being released in cinemas today we take a look at the numerous parallels that are being drawn between leadership and management techniques used in sports and in business.

The parallels are based on Anita Elberse's interview with Sir Alex Ferguson in the Harvard Business Review, where they analysed his leadership and management methods to see if they could be replicated beyond sports. This resulted in an eight-step formula which we examine to it see if they can be all applied in the business setting to successfully maximise employee's potential and benefit business.

This eight-step principle will be explored in our blog

https://kreativeorbit.com/thinking/can-sports-leadership-and-management-techniques-transform-your-organisation

During a downturn it is important that organisations consider that there will be long term changes to consumer’s values ...
22/03/2021

During a downturn it is important that organisations consider that there will be long term changes to consumer’s values and attitudes.

Most consumers are likely to become less brand loyal and find alternatives, but there will be some groups that will be unaffected and carry on as usual.

The biggest contributing factor to consumer spending is generally driven by their disposable income, their confidence about their future.
Using price promotion can be used to help negate the effects of a downturn but should be used cautiously.

Read the full article https://kreativeorbit.com/thinking/a-survival-guide-navigating-through-the-storm-of-uncertainty

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