UK Linkology

UK Linkology The UK's highest quality link building service for topically relevant links. Friendly, transparent and technically skilled. In-house writing and outreach teams.

Link building service with a global client base. Unique formula for discovering backlink opportunities. Nothing outsourced. Unrivalled customer service. Top ranked in Google because we practice what we preach.

18/09/2026

This is Mission: SPACE at EPCOT.

They strap you in, launch you towards Mars and, thankfully, bring you safely back to Florida. 🚀

But it got me thinking about one of the questions businesses keep asking us:

How can we use the growth of AI search to generate more visibility?

There's a big opportunity here.

People are increasingly using AI-powered search to research options and discover businesses, while platforms like ChatGPT can recommend brands directly within their answers.

But simply getting visibility isn't enough.

A rocket without a guidance system is just an expensive firework.

You need the boost and the direction.

That means building the authority, trust, and visibility signals that help AI systems understand your business and give them reasons to recommend it.

We've already seen one client nearly triple their share of voice in a single month.

That's the kind of liftoff we're working towards.

Book a free call and let's see what's possible for your business.

18/09/2026

Google has introduced another way for publishers to gain prominent visibility inside AI Search.

Developing-topic article carousels are now live in AI Mode after Google introduced the format in AI Overviews.

For some searches around developing topics, users can see a prominent row of timely articles directly within the AI-generated response.

Google says the goal is to connect people with original coverage and a range of perspectives.

The carousels can also highlight publications that individual users have selected as Preferred Sources.

For brands and publishers, this creates another interesting inclusion opportunity.

It's no longer simply about whether your content ranks traditionally or earns a citation inside generated text.

Google is creating increasingly prominent surfaces for original content within the AI experience itself.

That makes building topical authority, producing genuinely useful original coverage, and developing an audience that actively seeks out your content even more important.

17/09/2026

Google has finished rolling out its Generative AI performance report worldwide.

And for SEO teams trying to measure AI visibility, this is an important step forward.

Search Console can now show impressions from AI Overviews and AI Mode, with visibility broken down by:

📄 Page
🌎 Country
📱 Device
📅 Date

There is still an important limitation.

The report doesn't provide AI-specific click data.

So this isn't a complete attribution solution, and an impression shouldn't automatically be treated as traffic or engagement.

But it does give businesses a native Google baseline for understanding which pages are appearing across its generative AI search experiences and how that visibility changes over time.

If you'd like to understand how we attribute AI visibility beyond the data available in Search Console, get in touch.

17/09/2026

I'm at EPCOT's World Showcase.

11 countries. One lagoon. And, strangely enough, a pretty good representation of what search looks like today.

Businesses still have one goal:

Be visible.

But there are now many different places where that visibility needs to happen.

ChatGPT, Gemini, Perplexity, Google AI Overviews and traditional search each operate differently.

🗺️ Think of them as separate territories.

Being established in one doesn't automatically give you visibility in another.

You could have a strong position in traditional Google Search while barely appearing in AI-generated answers elsewhere.

That's why we're moving beyond thinking about visibility as simply “Where do we rank?”

The better question is:

“Where are our customers discovering businesses, and are we present there?”

We've spent 15 years helping businesses navigate search.

AI is another territory, and we've got the map.

Book a free call and let's see where your business needs greater visibility.

17/09/2026

Google has started automatically expanding some AI Overviews into much fuller answers.

Previously, a user might see a shorter AI Overview and need to click “Show more”.

Now, for certain queries, Google can expand the response automatically and display the “Ask anything” prompt underneath it.

That means traditional organic results can be pushed significantly farther down the page.

Google says the expansion happens when its systems determine that a fuller response will be useful, although it hasn't disclosed how frequently this experience appears.

For SEO teams, the implication is important:

Ranking position and actual search visibility are becoming increasingly different things.

If more of the initial search experience is occupied by AI-generated answers, monitoring whether your brand is mentioned or cited inside those surfaces becomes increasingly important too.

Most white-label link deliveries look perfectly fine on a spreadsheet.Then you open the page.Read the anchor context.Che...
17/09/2026

Most white-label link deliveries look perfectly fine on a spreadsheet.

Then you open the page.

Read the anchor context.

Check the surrounding copy.

And suddenly, the placement doesn't look much like an endorsement.

It looks like filler. 👀

Google confirmed the August 2026 spam update on 18 August, rolling out globally across all languages, according to Search Engine Land.

For agencies working with delivery partners, that's another reason to look beyond whether a link simply exists.

Before you invoice, we'd run three checks:

1. Does the paragraph around the link make sense without it?

2. Do the surrounding brand and topic mentions actually match the client's category?

3. Would you still approve the page if the link was removed? 🔍

If the answer to any of those is "not really," we'd question what the client is actually paying for.

Because a placement shouldn't need the spreadsheet to make it look valuable.

The page itself should make the case.

What's the first thing you check when a supplier sends over live URLs?

17/09/2026

You don't necessarily need a huge website to earn citations in AI answers.

But you do need to make it clear what your page actually answers.

One study looked at 1,200 AI answers and found smaller sites being cited regularly too.

That led us to run a quick audit on some of our own pages.

The issue became obvious.

Many pages were originally written for humans skimming a screen, so their H1 might say something broad like:

“Our SEO Services”

But an AI system looking for a source is often trying to answer something much more specific.

🔎 So here's a quick audit you can run:

Pick one of your important pages.

Read the H1.

Identify the specific question or buying situation that page should answer.

Then check whether those two things clearly align.

If they don't, you've potentially found a useful improvement that can take just 5–10 minutes to make.

16/09/2026

I'm standing inside Club Cool at EPCOT, where Coca-Cola gives away drinks from around the world for free.

Which raises an obvious question:

Why would a company worth hundreds of billions give its product away?

🥤 Because experiencing something firsthand can be far more convincing than being told how good it is.

You experience the value before anyone asks you to buy.

That's exactly how we think businesses should experience our service too.

Every business that comes to us can start with a free AI Visibility Blueprint.

We'll show you where you're currently visible in AI search, where the gaps are, and what we'd focus on fixing before you spend anything with us.

You get to see how we think and experience the client journey from day one.

We've got 15 years in the sector, backed by a money-back guarantee.

And the first sip is still free.

Book a free call and we'll get your AI Visibility Blueprint flowing.

Your business has three names online.Google sees a fourth.AI models pick a fifth. 😬This is how a real founder might desc...
16/09/2026

Your business has three names online.

Google sees a fourth.

AI models pick a fifth. 😬

This is how a real founder might describe a local visibility problem that looks minor until it starts affecting how the business is presented.

Your registered company name says one thing.

Your website header says another.

Your Google Business Profile is slightly different again.

Then your invoices use another variation.

Search Engine Roundtable reported on 12 August 2026 that Google is showing AI-generated summaries above some local results.

Suddenly, that inconsistency isn't just a tidy admin issue.

It's potentially shaping how your business gets described in the answer sitting above the map pack. 📍

The fix is refreshingly simple:

✅ One legal name
✅ One trading name
✅ One address format

Then use them consistently everywhere.

Your website. Google Business Profile. Directories. Invoices. Social profiles.

Give AI a clean source of truth to work from instead of making it choose between five different versions of your business.

Where does your business name change between your website, Google Business Profile and invoices?

16/09/2026

Before increasing spend on ChatGPT ads, there's an audit worth running.

Don't just look at impression volume.

Look at relevance.

Industry data suggests some ads are appearing alongside commercial prompts that have little topical connection to what they're advertising.

That creates an important distinction:

📈 Impression volume tells you how often you're appearing.

🎯 Targeting relevance tells you whether those appearances make sense.

Pull your active campaigns and test a sample of commercial prompts relevant to your category.

Record what appears alongside each prompt and flag any placement where the query and the ad topic don't match.

Even a relatively small sample can give you a better idea of whether your spend is landing in conversations that actually make sense for your business.

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