TDMP - Digital Marketing Agency

TDMP - Digital Marketing Agency TDMP is a no-nonsense digital marketing agency providing high-performance SEO and PPC campaigns.

Starting with a new marketing agency? As a first step, you’ll need to share access to your marketing platforms, which ca...
04/11/2024

Starting with a new marketing agency?

As a first step, you’ll need to share access to your marketing platforms, which can be confusing if you’ve never done it before. 🔓🤔

In our latest post, we provide simple step-by-step guides for managing your partner agencies’ access to:

• Microsoft Ads;
• Google Ads;
• Google Tag Manager;
• Google Analytics 4;
• Google Merchant Centre;
• and Google Business Profile

👉Read our article to ensure a smooth and secure handover process for everyone involved. bit.ly/48v60sv

It’s official; paid media is coming to Perplexity AI, and it’s likely OpenAI will follow suit once SearchGPT sees a full...
31/10/2024

It’s official; paid media is coming to Perplexity AI, and it’s likely OpenAI will follow suit once SearchGPT sees a full release.

In the latest instalment of our AI and digital marketing series, we discuss how ads will look in these popular generative spaces – and weigh up the opportunities and challenges they present to advertisers.

We also explore LinkedIn’s complicated relationship with AI content.

👉 Read our full October roundup to see how AI paid media is shaping up and whether you should think twice next time you reach for LinkedIn’s AI copy suggestions. bit.ly/3YKzL5g

Google’s March 2024 & subsequent core algorithm updates are redefining how backlinks influence your rankings. 🔗Curious a...
28/10/2024

Google’s March 2024 & subsequent core algorithm updates are redefining how backlinks influence your rankings. 🔗

Curious about what this means for your SEO strategy? 🤔

👉 Read our latest article to find out how and why Google views backlinks differently now - and how to bring your strategy up to speed. bit.ly/3AjbzNX

Ever used ChatGPT or Perplexity AI for something you would have used Google Search for in the past? 🤔🤖You’re not the onl...
24/10/2024

Ever used ChatGPT or Perplexity AI for something you would have used Google Search for in the past? 🤔🤖

You’re not the only one!

🔎 But just how pronounced is this shift in search behaviour — and could it really lead to the death of SEO? 💀

👉 Read our latest post to explore the impact of “answer engines” on search and how they should factor into your digital strategy.
bit.ly/4eeouyR

Search has come a long way from simple blue links. 🔎In 2024, Google's SERP features offer several dynamic ways to boost ...
30/09/2024

Search has come a long way from simple blue links. 🔎

In 2024, Google's SERP features offer several dynamic ways to boost your website’s visibility — if you know how to optimise for them.

👉 Read our latest article to get the full breakdown of Google’s SERP features in 2024 - and ensure your content stands out in the crowd. bit.ly/3BqhKQD

🚨 Google’s August 2024 Core Update is complete!The latest algorithm shift aimed to help websites affected by Google’s 20...
24/09/2024

🚨 Google’s August 2024 Core Update is complete!

The latest algorithm shift aimed to help websites affected by Google’s 2023 Helpful Content update recover, but the results have been more complex and far-reaching than many anticipated. 😮

👉 Read our latest post to find out how this major update impacts your website's visibility and what steps you can take to recover and stay competitive. bit.ly/3Bdoe57

Are your marketing KPIs still relevant? 📊 As digital marketing evolves, so must the metrics you focus on — and with the ...
30/08/2024

Are your marketing KPIs still relevant? 📊

As digital marketing evolves, so must the metrics you focus on — and with the changes coming in thick and fast - from privacy regulation to accessibility requirements - now is the right time to rethink your KPIs. 🔄🔍

👉Read our latest post to learn more about why and how metric priorities shift over time – and explore the causes of the current upheaval of analytics norms. 📈✨bit.ly/3ZmAQBd

🗓️🌪️July was a whirlwind of a month for the search industry - with updates coming thick and fast, including:• Google rec...
29/08/2024

🗓️🌪️July was a whirlwind of a month for the search industry - with updates coming thick and fast, including:

• Google reconvening with third-party cookies 🍪
• Extensive SERPs volatility 😰
• OpenAI releasing their Google challenger AI search engine 🤔

👉 Read our latest post for a full breakdown of the most significant search industry developments from July 2024. bit.ly/3AEJrox

Recent changes to Google Business Profile (formerly Google My Business) are shaking things up for local businesses. From...
25/07/2024

Recent changes to Google Business Profile (formerly Google My Business) are shaking things up for local businesses.

From redefining "views" to adjusting the relevance signals of ads, these updates are creating new challenges for accurately assessing and optimising local SEO efforts. 📊📉

👉 Read our latest article to learn more about these updates and what they mean for your business's online visibility. bit.ly/4bSDfpz

🚨 Attention marketers! Is your Google Tag Manager account up to date?Neglecting GTM maintenance can lead to serious secu...
16/07/2024

🚨 Attention marketers! Is your Google Tag Manager account up to date?

Neglecting GTM maintenance can lead to serious security vulnerabilities and performance issues, including:

❗Unchecked user access 🔓
❗Sensitive information leaks 🔍
❗Slow page load speeds 🐌

👉 Read our latest article to secure your data, boost your website performance, and stay ahead in digital marketing. bit.ly/3xXRDPy

💵 Would you pay for your Google Business Profile? 💵It’s common knowledge that Google wants to increase monetisation acro...
19/06/2024

💵 Would you pay for your Google Business Profile? 💵

It’s common knowledge that Google wants to increase monetisation across their services, and we think putting a price tag on GBP might be part of their game plan. 🔒🫨

👉 Read our full article to hear why we think Google Business Profile could soon be a subscription service – and what that would mean for you. bit.ly/4c5696K

🚀 Google has launched AI Overviews (formerly SGE) in the US — and it won’t be long before it reaches the UK!📅 Presented ...
31/05/2024

🚀 Google has launched AI Overviews (formerly SGE) in the US — and it won’t be long before it reaches the UK!

📅 Presented during the company’s annual I/O conference this month, the latest iteration of Google’s generative AI search assistant brings some new features and developments to the table, namely:

❗ Full page AI responses 📄
❗ Multi-step reasoning 🧠
❗ Reduced overview frequency 📉

👉 Read our latest article to learn more about the key features and updates of Google’s AI Overviews — and how they're influencing digital marketing. bit.ly/4bFAnNz

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