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🤔 How do you sell more art in a recession?⁠⁠Are we in a recession, heading towards one or just dangerously close to one?...
20/07/2022

🤔 How do you sell more art in a recession?⁠
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Are we in a recession, heading towards one or just dangerously close to one? Regardless of what you choose to call it there is no doubt about it – the economy is taking a bit of a battering right now. Customers are tightening their belts and spending less. ⁠
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So what has that got to do with art and your art business? Well quite a lot actually. People’s purchasing attitudes are going to change if they haven’t done already. People are going to be tightening their belts if they haven’t done already. When bills go up it is the non-essentials that will be cut. For many – art, craft and photography are seen as a non-essential. It is going to get harder before it gets easier. Do nothing and you are likely to see your income declining this year, perhaps considerably!⁠
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So are you wondering how to sell more art in a recession? Well it isn't all doom and gloom. Check out my latest blog post (link in bio) where I talk about the following (and more) to help you through this⁠
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⭐ how to listen to customers and why⁠
⭐ how improved SEO can compensate⁠
⭐ why an effective website⁠ is necessary and what it involves⁠
⭐ using a mailing list to generate repeat sales⁠
⭐ why you need to understand social media better⁠
⭐ how to in stay in customer minds and why⁠
⭐ how sales and promotions will help⁠
⭐ why being seen in the community is important⁠
⭐ why free delivery matters⁠
⭐ why multiple income streams are important⁠
⭐ how hanging out where customers hang out helps⁠
⭐ why you need upselling and cross selling⁠
⭐ the importance of research⁠ and how⁠
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and much more⁠
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👉 Click the link in my bio now for lots of ideas for how to steer your art, craft or photography business comfortably through the current financial crisis.⁠


Are you or do you know a Ukrainian artist who could do with a helping hand right now?⁠⁠As discussed in my recent post I ...
29/06/2022

Are you or do you know a Ukrainian artist who could do with a helping hand right now?⁠
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As discussed in my recent post I am so angry about what is taking place and like so many cannot believe it could be taking place in the 21st century. So many people killed, displaced, traumatised and for what exactly? So many lives have been turned upside down and will never be the same again.⁠
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In amongst all this atrocity, however, I am also amazed by some of the stories of support. The people involved in taking in people who have fled their homes. People delivering humanitarian aid. People putting themselves in harms way to help others. People fundraising to help provide essentials for those who have lost so much. That's without mentioning the strength and resilience of the brave Ukrainian people.⁠
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Since my visit to Prague that I mentioned recently and seeing the John Lennon Wall and reading all the messages of support for Ukrainian people from all over the world I have been trying to work out how I can make a difference here. Then it occurred to me - why can't I do what so many others have done? I have a number of valuable courses to help people grow their online art businesses. Why can't I put these directly in the hands of people who could really use them right now?⁠
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I know, people will have been affected in so many ways. Some will be simply trying to survive right now, but others might have been displaced and trying to start a new life, find new work and so on. They might have left behind a studio, their work, their customers, outlets and so on. ⁠
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If you are in the position or know someone who is in the position where they have been adversely affected by this dreadful war and have a good grasp of English maybe I can help you? If you want to make the most of skills you already have but maybe start afresh selling online and could do with a little help from one or more of my courses FOR FREE - just follow the link in my bio to my scholarship application page. If you aren't in that position yourself but know somebody or you might even have been following a Ukrainian artist on social before this all started, please pass this message on and lets see if we can help.

Art and emotions - how closely connected they are.⁠⁠For me like many I am sure, a great piece of art goes beyond technic...
27/06/2022

Art and emotions - how closely connected they are.⁠
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For me like many I am sure, a great piece of art goes beyond technical ability. It is something that is able to stir great emotion. It could be something that stimulates a reminder of a time gone by, a person, a place visited, a happy feeling, a sad or even traumatic feeling. Something that makes you think and maybe even relive something whether it is good or bad.⁠
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Back in April I felt privileged to visit Prague with my son who was turning 18 at the time. We had a short 3 day break when the war in Ukraine was in its early stages, the world was in shock and Covid restrictions were just starting to ease and I really didn't know until we got on that plane whether or not we were going to get there or not. ⁠
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Whilst we were there we visited the John Lennon Wall where we looked at pieces of street art and read dozens of war poems that stirred some incredible emotions. This main image in particular spoke volumes to me and haunted me for weeks. I was just amazed by what I saw and read and if I had been on my own I could have spent a whole day in that one place looking at everything but with an 18 year old boy in tow - it just wasn't going to happen so I took as long as I could get away with!⁠
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I have been following this war before and after my visit and am shocked on a daily basis at what is taking place and feeling so angry and powerless about it. I am seeing so many artists doing fundraisers and trying to help in any small way they can and I hope that will continue to the end and beyond which cannot come soon enough. For my part I will be launching an initiative to help Ukrainian artists, makers and photographers affected by the war which I will be discussing very shortly.⁠
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What emotions does this image stir in you?

Have you ever felt like this? Do you ever think - all I need to do is produce more work? Then when you have that work do...
24/06/2022

Have you ever felt like this? Do you ever think - all I need to do is produce more work? Then when you have that work do you think - I just need to create a website and I will sell my work. Then once the website is built you are still unable to sell the work and looking for the next big obstacle that is in your way?⁠
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Although we might hate to admit it there is naivety in all of us. It is human instinct to try to defend why something is not happening and focus on one obstacle that we think if we can overcome it then everything will work out. When we overcome that particular obstacle, however, there is usually something else waiting behind that and something else behind that. ⁠
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Some of us have the determination to tackle each obstacle as we encounter it before moving on to the next - often taking years to achieve what we might have achieved much sooner if we had known at the beginning what we know at the end. Some of us will wander aimlessly just trying to find that opening and many of us will simple give up during the process.⁠
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Creating a successful online business is no simple task. If it was everybody would be able to do it. It includes many components which must all work together. ⁠
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This comment was part of a conversation with Angela Roberts, an embroidery and textile artist from Cheshire, UK who took my Simple Art Marketing Academy course last year. These comments were about the 'Laying Foundations For A Successful Online Art Business' section which is now available as a standalone course. ⁠
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Check out the link in my bio to see a video of the full interview with Angela when she made her comments and find out how this course might help overcome some of that naivety about 'just creating a website and having lots of people come flocking to buy stuff'! There is a little more to it if you let me show you how!⁠

🤔 Are you still struggling with Brexit and selling art overseas?⁠⁠If you are still confused by selling work overseas, th...
04/03/2022

🤔 Are you still struggling with Brexit and selling art overseas?⁠
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If you are still confused by selling work overseas, the rules and regulations, charges, documentation and much more you certainly are not alone. That's why I think today's post is going to be so popular and one that you will want to share with lots of people you know who are also struggling to work it out.⁠
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Things changed here in the UK with Brexit but they changed again recently as customs started to tighten up on checks and more products are now getting delayed or returned and customers are receiving large unexpected charges.⁠
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Let me pick through it with you in today's blog post. I warn you its a long read but you absolutely need to know this if you want to ship your art overseas smoothly. I will discuss⁠
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⭐ Creating a returns and shipping policy if you do not have one⁠
⭐ Informing customers throughout your website and ordering process of their responsibility to pay any additional fees due in their country⁠
⭐Registering for an EORI number and ensure it is clearly displayed on packaging⁠
⭐ Attaching the correct customs paperwork (CN22, CN23 or carrier specific paperwork) filling in all fields correctly⁠
⭐ Including a commercial invoice ensuring it is completed correctly⁠
⭐ Using the correct commodity tariff codes for your products⁠
⭐ If collecting fees using IOSS ensuring that your IOSS number is clearly displayed on packing⁠
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👉 Click the link in my bio for the full read then let me know how Brexit has affected you and your business. Which countries have you shipped from and to? How easy was it? What costs were involved? Have I missed anything here? Who else needs to know this?⁠
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Reason No. 3 for being on my mailing list ...⁠⁠⭐ Never miss a weekly art marketing tip⁠!⁠⁠If you are already on my maili...
03/03/2022

Reason No. 3 for being on my mailing list ...⁠
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⭐ Never miss a weekly art marketing tip⁠!⁠
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If you are already on my mailing list you are probably already aware of the many great reasons to be there. I have mentioned 2 great reasons already in here so here is the 3rd.⁠
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You know how it is. You stumble upon a great resource here on social media. You learn lots of great things to help you in your life or in your business. You like and comment and then one day the algorithm just stops showing you things from that account.⁠
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Maybe you have followed too many accounts, maybe you haven't liked or commented on the accounts posts recently so the algorithm has incorrectly assumed that the material isn't important to you and therefore decides to show you less of it.⁠
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Every week when I release new content on my website I mention it here in social media but there is no guarantee you will see those posts. For most accounts 5% or less of followers see their posts! If you sign up to my mailing list, however, I will email you once per week telling you about valuable resources I have posted on my website so that you never miss one.⁠

⭐ Tomorrow I will be talking about selling art overseas after Brexit - this is going to be something you won't want to miss!
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Unlike social media, email is not filtered and will not go away unless you read it or delete it meaning you are much less likely to miss something if you are busy.⁠
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It takes seconds to sign up and most weeks there will be one email at the most and you can guarantee it is relevant to you and what you do. If its not tell me and I will do something about that or unsubscribing is a single click away. ⁠
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👉 If you are already on my list tell me what you think about it here. If not then why not if you chose to follow me to keep in touch in the first place? Love to know?⁠

I just love this one new piece from .The title of this new charcoal and acrylic painting is 'First Light On Primrose Lan...
25/02/2022

I just love this one new piece from .

The title of this new charcoal and acrylic painting is 'First Light On Primrose Lane'. Its a local scene and somewhere I often walk with our dogs just above us here in New Mills in the High Peak.

Sorry things have been so quiet here on social for a few weeks. It happens to us all - so much to do and so little time doesn't it and something has to give. The second run of my Simple Art Marketing Academy course has been keeping me busy again and as a result of some difficulties Clare had been having with some overseas orders I have spent several days here trying to nail everything down now that the dust is finally settling after Brexit.

What I found I am sure will be valuable to many more of you so all will be revealed in my next blog post so watch this space.

In the meantime I would love to know what you think of Clare's work here? Click the link in my bio to see more of it.

Do you need help to focus on what counts?⁠⁠It is always lovely to see reviews when they come in. I received this one fro...
24/02/2022

Do you need help to focus on what counts?⁠
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It is always lovely to see reviews when they come in. I received this one from ⁠vizemartin. Carla used my 'Consultancy Hour' service recently to look at her website and her online marketing for her art business.⁠
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During the hour I took Carla through her website showing her what was working and what could be improved and what she really needs to be focusing on right now to sell more work online.⁠
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As you can see from the review she was rather pleased with what came out of it!⁠
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If you would like to book one of these sessions yourself just click the link in my bio then the same review image and you will be taken to my order screen. Reviews are done online using Zoom at a time which is convenient to you. Just give me a few days notice to check out what you are doing already then tell me when you are available.

12/01/2022

Are you a group learner or self paced learner?⁠
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Things have changed dramatically recently. So many of us have had to work from home when shows, exhibitions and workshops have been cancelled. We have missed that interaction with others.⁠
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Many of our schools were online for weeks and months and there has been a flurry in growth of online courses as we improve our skills to operate in the ever changing landscape.⁠
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But are you a group learner or a self paced learner? There are advantages to both but as Angela Roberts .made points out here there are so many advantages to group learning to keep you on track and motivated as she experienced in my Simple Art Marketing Academy course last year.⁠
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Don't forget to enter my Instagram giveaway (link in bio) for a chance to win ⁠
✔️ 1 FREE place on Simple Art Marketing Academy online course⁠
✔️ 1 x 12 month subscription to amazing room mockup software from ⁠
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❔ Any questions about Simple Art Marketing Academy support, Canvy or the giveaway please drop me a note in the comments below.⁠
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I would love to know what your learning preference is?

You might have noticed a hive of activity right now?✔️ Maybe you are seeing more social posts from me?✔️ More emails may...
10/01/2022

You might have noticed a hive of activity right now?

✔️ Maybe you are seeing more social posts from me?
✔️ More emails maybe?
✔️ Things have gone very busy?

Why is this?⁠
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Well I am currently launching

👉 Simple Art Marketing Academy 2.0.

More about that later, but first let me explain a little bit more about launches and why you should use them.⁠
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A launch is a marketing technique. It is a sequence of events that are planned to capture both existing and new customer’s attention. ⁠
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⭐ Platforms like Instagram typically show your posts to 5% or less of your following. You therefore need many more posts there and elsewhere & multiple emails because believe it or not people don't always receive, open or read them!⁠
⭐ Many people don't open more email than they do open
⁠⭐ People's attention varies at different times - weekdays, weekends, holidays.
⭐ Then there are international audiences, time zones etc

We all receive too much social content, emails and so on but see something several times and is it is much more likely to grab our attention!
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I haven't had the time to put nearly as much as I wanted into my recent launch but hopefully it is getting people's attention?⁠
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Think about the same for your product launches.

❌ Don't do a single email or single social post.
✔️ Think how you can spread material out over several days and several different angles so you can guarantee people get to hear about it in one form or another!⁠

Then add

✔️ a giveaway (maybe like mine in association with )
✔️ a flash sale perhaps
✔️ a blog post on your website
✔️ a guest blog or two on other peoples websites
✔️ an interview or two perhaps?
✔️ maybe some Facebook ads

Yes it can be a lot of work for a small list but the same amount of work can be very effective indeed for a bigger list so start with the simple free things and as your list gets bigger and you get better at it look at adding some of the bells and whistles too - you won't regret it if you do it well!
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❔ Is there anybody out there? Is anybody listening? Is the launch getting your attention? Has it made you aware of Simple Art Marketing Academy starting 17th January? I would love to know what has grabbed your attention so far?

09/01/2022

So what is Simple Art Marketing support like?⁠
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👉 You might have noticed a bit of a flurry on my social in recent days as I launch my 2nd Simple Art Marketing Academy course (starts 17th January - link in bio!).⁠
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You might have now seen a number of testimonials from past students talking about the course content and value but what about the support that comes with it?⁠
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On 17th January I will be launching a 'scheduled' version. As a 'scheduled' version it starts on a specific date. I may run it once or twice per year depending on demand and students will move through the course together.⁠
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A new module will be released each week and students will have access to a Facebook group, email and weekly live Zoom Q&A session. ⁠
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This little clip shows you a little insight into what an abstract artist from Buckinghamshire in the UK thought about these support aspects on the last run of the course.⁠
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Don't forget to enter my Instagram giveaway (link in bio) for a chance to win ⁠
✔️ 1 FREE place on Simple Art Marketing Academy⁠
✔️ 1 x 12 month subscription to amazing room mockup software from ⁠
⁠
❔ Any questions about Simple Art Marketing Academy support, Canvy or the giveaway please drop me a note in the comments below.

It's not too late there is still time to enter or increase your chances!⁠⁠👉 Did you see my Giveaway post in Instagram a ...
08/01/2022

It's not too late there is still time to enter or increase your chances!⁠
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👉 Did you see my Giveaway post in Instagram a couple of days ago (you can click my link in bio then 'giveaway' button to go straight to it)?⁠
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I did this last year to launch my 12 Week Simple Art Marketing Academy online course for the first time and now I am doing it for the 2nd launch with the new course starting 17th January.⁠
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The course is packed full of content to teach you how to develop a really strong online presence including⁠
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✔️ laying the foundations for a successful online business⁠
✔️ building a successful website⁠
✔️ harnessing the power of a mailing list⁠
✔️ making social media work much harder for you⁠
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Plus a bonus⁠
✔️ best places to sell art online in 2022⁠
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These short headings really don't do the course justice. Each of these sections is just crammed full of material that will really help you to setup and grow or totally transform your existing online art business. Don't just take my word for it - check out the testimonials from past students on the course page and here on social.⁠
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Enter my giveaway to win⁠
✔️ 1 FREE place on Simple Art Marketing Academy⁠
✔️ 1 x 12 month room mockup software subscription from ⁠
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👉 If you haven't entered already, visit the original post for the simple entry rules now. If you have entered already then thanks so much but can you think of anybody else you could mention on your entry to increase your chances of winning or maybe one of the other bonus entry options?⁠
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❔ Any questions about the course, Canvy or the giveaway drop me a note in the comments below.⁠ Have you entered yet?

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