Hoverfly Design

Hoverfly Design Creative Director Kevin Matthews heads up Hoverfly Design. Kevin has mentored teams for over 10 year

Loved working on this😊! Product brand design for Vault53Rum. Spiced rum labels coming soon... ...
16/09/2022

Loved working on this😊! Product brand design for Vault53Rum. Spiced rum labels coming soon...

14/09/2022

Read the types of logo design explained.

Here’s are the main logo design styles summed up and their value.


1. Wordmark or logotype


A full-word design solution, purely typographical and often stylised, or a redrawn font to make a unique identity



2. Symbol or Brandmark


Usually employed when a company is well established. Starbucks removed their name from their logo design and used the mermaid symbol only, twitter did the same type of thing. The name can appear alongside the symbol or brandmark but this is separate and not part of the logo. This approach is increasingly used due to social media use.

3. Lettermark or monogram


A shortened version of a company name e.g IBM = “International Business Machines”. Often very wordy logos have an ugly appearance and the shortening approach refines them. A long word logo is is difficult to read when produced at small sizes e.g on a social media icon.



4. Combined


Combined logos are the result of different logo design techniques added together. A logo design could be a brandmark plus a wordmark for instance.

5. Emblems


Emblematic designs are where typography is contained into a geometric shape/s.




How many of these have you got covered? 1. Colour palette/sInvaluable to differentiate your image from your competition....
07/09/2022

How many of these have you got covered?

1. Colour palette/s
Invaluable to differentiate your image from your competition. It creates recognition and reflects your personality.

2. Fonts & typestyles
Consistency is key. Using a suite of fonts for visual communication presents a professional and assured brand identity.

3. Graphic devices
A brand strategy should include brand devices. These are often shapes or marks that add weight to your image. They are separate from the brand logo.

4. Photo/image styles
The presentation of images impacts brand perception. Like with other elements, it is wise to use a consistent style of photograph or illustration, to represent your brand.

5. Messaging
Creating a messaging system creates a logical language and tone of voice. Deciding how you sound as a brand persistently is invaluable to your brand appearance.

6. Sub-brands/products
A brand is so much more than a company identity. Often a product identity is at the fore of your brand. Outlining products and their brand image should be a part of your blueprint. If you have sub-brands, these need to be designed decisively too.

7. Strapline
A 2-3 second elevator pitch. It is a line that sums up the brand, representing its culture, identity and personality.

8. Logo Suite
Having a range of logos allows you to choose the best format for different scenarios. You should have your logo in colour, white only, and in monotone black & white. Having these following formats allows you to use the logo in digital and print media Formats to include are, .png, .ai, .eps, .jpg, .svg.

9. Brand Identifier
A brand identifier, badge, or icon is more important than ever. Social media icons should be a thumbprint of your brand. Having a brand-identifying mark in your brand strategy is essential.

Fresh Logo identity design for a new business venture in Norfolk, David Hack Interiors. Offering antiques and collectabl...
30/08/2022

Fresh Logo identity design for a new business venture in Norfolk, David Hack Interiors. Offering antiques and collectables married with contemporary design pieces. WTS for more details coming soon...

It was a pleasure to work on the new brand identity for I was able to provide valued support through being a member of ...
26/08/2022

It was a pleasure to work on the new brand identity for
I was able to provide valued support through being a member of the Norfolk Pro Help programme via which connected us. The organisations do fantastic work please check them out!

The high value of having a brand system guidebook is clear. It's an essential piece of kit to ensure all stakeholders in...
22/08/2022

The high value of having a brand system guidebook is clear. It's an essential piece of kit to ensure all stakeholders in your business keep the consistency of your brand. This provides your audience with a professional experience and a sense of integrity. It also helps companies you work alongside, such as print companies and digital marketing experts, to maintain your brand delivery.

19/08/2022

Easy to think you have to stick with your brand and not change once it’s in the public eye. It takes guts to rebrand, rethink and evolve. These brands did and found amazing success.

The Hamond Educational Trust exists to promote the education of under 21-year-olds in the Breckland area, Norfolk UK. Th...
17/08/2022

The Hamond Educational Trust exists to promote the education of under 21-year-olds in the Breckland area, Norfolk UK. They provide funding for pupils requiring financial support for clothing, IT equipment, travel costs, books and software. Check out their website at hamondseducationalcharity.org.uk

This job was from our 'graphic design package offer' which is available on our website.

Great to be working on this exciting new business, one of the few rum distilleries in the UK where the rum is made from ...
15/08/2022

Great to be working on this exciting new business, one of the few rum distilleries in the UK where the rum is made from scratch in Devon, UK - using only molasses, water and yeast. There will be a series of spiced rums, plus a signature ‘pure rum’ matured for 3 years in amburana wood and oak barrels.

Excited to announce the Vault53 rum holding/micro-website is launched! Full e-commerce will be live when the product is available. Check it out at https://vault53rum.com

Early brand development work on Vault53 Rum showing mock-ups for merchandising. Check out the Vault53 story Vault53Rum ...
11/08/2022

Early brand development work on Vault53 Rum showing mock-ups for merchandising. Check out the Vault53 story Vault53Rum

There are a couple of key elements to brand success.....Make a promise and deliver on it - every time! Hoverfly Design n...
10/08/2022

There are a couple of key elements to brand success...
..Make a promise and deliver on it
- every time!

Hoverfly Design never fails to deliver to an agreed delivery. It’s hardwired into our identity and we’ll get a project completed (before its deadline) by all means necessary, every time! What’s your brand promise to customers?

The bottles are in! Designs for direct-to-bottle printing for Vault 53 Rum on a sexy curved rectangular bottle 😘 Labels ...
09/08/2022

The bottles are in! Designs for direct-to-bottle printing for Vault 53 Rum on a sexy curved rectangular bottle 😘

Labels and website coming soon.....Check out more at https://www.facebook.com/vault53rum

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