TheraMarketing

29/05/2026

Unpopular opinion: not all clients are created equal. Thoughts? 💭

17/05/2026

Facebook quietly changed the rules.

Likes no longer carry the most weight.

The posts that get pushed furthest now are the ones people send privately to a friend.

Not public shares. Not comments. Private messages. Someone seeing your post and thinking "I need to send this to her."

That one action tells Facebook your content is worth putting in front of more people.

So if you are a hypnotherapist posting on Facebook, stop chasing likes. Start creating posts worth sending to a friend who is struggling.

A simple explainer. A reassuring truth about how hypnotherapy works. Something that makes someone think of a specific person in their life.

That is the post that gets you seen.

Send this to a hypnotherapist who needs to hear it.

29/04/2026

AI Pro TIP:

This is the prompt that turns Claude into my editor that I run at the end of every session:
"read our whole conversation, extract every correction I made, every preference I stated, anything you'd do differently next time and format it for a feedback file you'll reload in future sessions."

Paste the output into a feedback.md file, load it into your Claude project. Most people correct Claude in the moment and move on, that's information gone, your outputs stay generic because the lessons die with the chat.

Save them because the compounding is wild

27/04/2026

Hypnotherapists: Framing offers around outcomes instead of features

27/04/2026

Still on a high from the long weekend, meeting old friends and new, speaking to so many people and the honour of presenting for the 4th year in a row

24/04/2026

24/04/2026

Just arrived for the 4th Irish Hypnotherapy Conference in Dublin. Speaking tomorrow and cannot wait Here with Derry Hypnosis

08/04/2026

In 2010, accepting payments online was a nightmare.

You had to set up a merchant account, deal with banks, and write complex code. It took weeks.

Patrick and John Collison, two Irish brothers who dropped out of MIT and Harvard, saw an opportunity.

They didn’t build a better bank. They built a better developer experience.

Stripe allowed developers to integrate payments with just 7 lines of code.

By abstracting away the financial complexity and focusing entirely on the developer, they achieved massive bottom-up adoption.

Today, Stripe is valued at $95 billion and processed $1.9 trillion in 2025.

If you can make a complex process incredibly simple for a specific audience, you can disrupt an entire industry.

What complex problem can you simplify today?

28/10/2025

Loving this new AI Browser that I use mainly for research and deep learning and citations:

Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question.