Brand Love Solutions Ltd

20/03/2022

Design matters but the product matters more.

“If you create a great brand from day one then you are less likely have to spend lots of cash reworking the brand once in the market and as a small brand with a small marketing budget the more you can do to ensure your brand properly stands out on shelf the better.​

“Design is important for getting that initial trial in store but what will ultimately make you successful is ensuring that the product inside tastes amazing. Repeat purchase is essential and the only way you get it is if you have spent time developing the product, testing it on your consumer and making it better than your competitors.”

Pippa Murray, founder, Pip&Nut

02/02/2022

Digital privacy is making a pivotal shift away from third-party data to become a more controlled environment predicated on consumer choice.

Both transparency and trust are essential to this new world of privacy.

Along with the importance of fostering a fair value exchange with your audience.

Google's latest post on trust and data in today's evolving digital landscape: https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/privacy-and-trust/changing-privacy-landscape

Google's Official Digital Marketing Publication. Explore how marketers can think about building and customer trust in a changing privacy landscape.

22/12/2021

A great resource for all Marketing tasks!

www.tinywow.com

17/12/2021

The race to ROI: Social Media bridges the gap to a new customer experience.

Hootsuite released its annual ‘Social Trends Report‘ to help marketers plot their course in 2021.

Based on a survey of 11,189 marketers, the report includes insights from industry experts and third-party research from leading industry analysts.

Key Takeaways:

🤳: Almost three-quarters of marketers ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

🤳: In 2021, marketers will continue to use social media to meet two key goals:

- Deliver short-term ROI with targeted performance marketing tactics
- Building innovative digital experiences to win long-term loyal

🤳: Silence is not golden. Brands are prioritising meaningful conversations, focusing on PR crisis risk management, social customer care and engagement.

Social Media has become more important than ever - make sure to take advantage of the free platforms and the potential to propel your business into the spotlight.

02/12/2021

Why aren't more e-Commerce businesses focusing on the customer journey?

Customer experience is everything.

"The challenge for retailers and luxury brands is ensuring that their customers experience the same level of service online as they’ve come to expect from brick-and-mortar stores.

Part of that means finding the right balance between brand experience and ease of shopping, which is where UX comes in.

Net-a-Porter’s omnichannel success is a great example of this.

its ability to track the entire customer journey from beginning to end helped increase the company’s profits".

Read more: https://www.rollingstone.com/culture-council/articles/fashion-brands-e-commerce-efforts-pandemic-1134906/

Thanks to e-commerce, the retail industry can come out on the other side of this pandemic, maybe brighter than ever.

01/11/2021

Why is 'brand love' so important?

With a huge amount of content published on various platforms, we are officially in an age of ‘information overload’.

It’s estimated we make over 35,000 decisions a day.

Consumers are now fatigued by decision-making. We want easy choices.

Memorable branding does that for us.

Your business jumps to the forefront of people’s minds with a clear brand identity.

We build strong brands online.

We don't let you throw money down the drain.

Our mission is to help UK business owners determine what needs refining before spending money on Digital Marketing activity.

Creative Digital Marketing services for Small businesses. 11 Years' Proven Track Record. Led by an Award-Winning Social Media Manager.

12/10/2021

Great visualisation by Andrew Holland.

The difference between those who know SEO, and those who do SEO!

You can't be knowledgeable in Digital Marketing without hands-on experience.

Many business owners are easily misled because SEO is difficult to comprehend.

Education is critical for the performance of SEO for small business owners.

07/10/2021

What Are Brand Signals? 🤔

The more a brand is mentioned from external sources, the more search engines will perceive it as important.

This improves your site's performance in search results.

And this is why branding is a key factor for growing your business successfully with Digital Marketing.

06/10/2021

Paid Social V Organic Social 🤔

Why are some companies treating them separately?

Create a Social Media strategy that integrates paid with organic content to optimise content and ad performance.

Split audiences into separate customer journey groups (awareness, consideration, intent, etc).

Determine what content resonates with each consumer at each stage of the funnel

When you have an established audience, your organic content will guide your paid activity

This is how you get the lowest cost per click (CPC), alongside re-targeting.

Make sure you're using creative ad campaigns targeted at each audience at each stage of their buying and discovery journey.