03/12/2020
💗💜💛 So this is us now 🤩 Deciding on a new name was the trickiest part as it was no longer appropriate to trade under my name (lauren) as it was no longer just my work and my services. NORD means north in many languages, so it's a good fit, being that we're all fabulously northern 💪 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For me, the last step in rebranding was the new IG colour scheme and aesthetic. Dan built the new website on a simple monochromatic pallete, so we could play with colour with our work. We missed having something vibrant, so it soon became bright and clashing 😍. I fought different colour schemes and aesthetics for IG for tooooo many hours. I wanted a bold new colour but was worried that jumping away from the orange and pink that my IG account was used to might be an unnecessary tie to cut. I was in love with an almost ultraviolet blue/violet for weeks, but it clashed with the other content I started to map out and I started to see it everywhere 😢 so that was an instant turn off. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Fortunately, I left Dan to it. He knows what I want and don't want, even when I don't know. So my (sorry our) feed will be able maintain the pink look, with a tweek. 💗💜💛 What do you think?
