Wireframe Digital Marketing

19/05/2025

Some AID(A) for Your Digital Marketing Funnel

How do you create a digital marketing funnel that takes people from first noticing your offering to buying? The answer is AIDA

A - Attention: Grab people's attention using ads, intriguing headers, short videos, and catchy little text soundbites about your focus area.

I - Interest: Raise prospects' interest in your particular sphere of expertise by going into more detail about the little bites you offered in the A stage. Add depth and colour to your topics using similar media, as well as emails and social media for the long haul. Imagine the attention stage as a newspaper headline and this stage as the article.

D - Desire: Build desire for your offering with illustrations of it, descriptions, and sales offerings on the main pages and sale pages of your site. Also, toward the end of your emails and on the occasional social media post and blog, intermingled with the interest-building ones.

A - Action: The call-to-action (CTA) is the self-explanatory first action-building message. Everything from that, through the purchase page to the completion of the sale, should further encourage action. Be specific, brief and clear.

Any questions? Comment or contact [email protected]

05/05/2025

CONTROVERSY SELLS (BUT ONLY IN THE SHORT TERM)

S*x sells! If there’s one thing Nigel Farage and Donald Trump have confirmed it's … not that🤢. Yesterday’s council election results confirmed for definite that controversy does sell. If you hadn’t already noticed when Donald Trump became the most powerful man in the world with the most controversial policy position in US history; then Reform UK’s local election sweep must have hit it home.

If Reform UK is anything, with its boxer/mayors and threats to put immigrants in tents, it’s controversial. Both Farage and Trump are running on high at the moment. But, 100 days into the US President’s premiership, his popularity is already ebbing in an unprecedented way, and we've seen Farage’s prancing from UKIP to Brexit to Reform.

The gains made by the touters of controversy seem temporary in both cases. This is something that has been emerging on social media and with influencers for many years. These political ups and downs merely confirm them to much of the world.

So, if you’re marketing based on the c-word, successful or not, be sure to build a lasting promotional legacy based on something more solid to see you through, past the fickle fallout from your dissension.

19/02/2025

Aged 11, I lost my first girlfriend to Isaac Asimov.

It was a bright French summer, and an older, Welsh woman (13) had decided she wanted to go out with me. She quickly dumped me because I wanted to read I, Robot instead of seeing her, though. Since then, my love for great writing, AI and tech has only grown, fortunately without ruining more relationships.

For years, I benefitted from digital technology, providing content for the innovators in the field and offering digital services. Writing about tech was great for me, and innovations like smart technology and AI added to that, for a while.

Recently I have wondered if AI was a boon for content writers and marketers, or a threat. The ups and downs of AI support and opposition have made for quite a journey. Click to accompany me on my odyssey in my latest blog for Wireframe.

Achieve more leads, sales and authority with Wireframe's content marketing provision and strategic consultancy.

27/04/2024

Happy World Sculpture Day!

There's something about a sculpture that fills a room with feeling.

I walk through a community centre in Calpe most weekdays to get to work and, it has to be said, ignore most of the art on the walls. But I almost always notice this lovely sculpture by Georgie Poulariani. It radiates something about the joy of admiring nature, which I need to do more often.

26/03/2024

Was there a billboard somewhere saying "New Facebook post coming soon"?

25/03/2024

The deepest and most joyous mysteries of the universe are open to everyone!

As well as working with great creators, Wireframe uses many stock images to keep quality up and costs down for our clients. That's why we're excited that NASA has made the 's best images available for free use on

Take a look at https://unsplash.com/

19/03/2024

Meet our Social Media Lead, Lina.

A true digital nomad, Lina is a remote social media mentor for businesses and salespeople worldwide. She gets great results for her clients while traveling the world and helps us achieve success in our social media campaigns.

15/03/2024

Friday is a great time to relax a little after a busy week.

Wireframe is here to help you take your foot off the accelerator, but we're still all about writing, so here is a little word puzzle. All of these words are ANAGRAMS of country names & each is harder than the last.

Give it a go and let us know in the comments how many you got. Congrats if you managed all 10!

12/03/2024

Jamie is a highly experienced content creator and manager. He believes in the power of words and great content to change things for the better. He brings this conviction to every project the company takes on, aiming to create tangible success each time.

Away from the business, he enjoys all things aquatic, from ocean swimming to surfing, and he loves being a family man. 👨‍👩‍👧

07/03/2024

Happy World Book Day! Here are my three recommended books to revolutionise your content marketing. Read them now. Thank me later.

They Ask, You Answer by Marcus Sheridan;
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan; Building a second brain – Tiago Forte

06/03/2024

Wireframe is going to be making a splash on social media over the coming months. So, it seems like an ideal time to introduce the team, starting with Karina, our Finance Director.

Karina is a shrewd business finance manager and award-winning entrepreneur. Her skills help to keep Wireframe's finances in check, as well as growing the company. She likes chatting to her friends, and coffee and cake. She's also a rock for those who know her well.

04/03/2024

Wise words on our wall in ,